The 10 Most-Read Articles of 2020

By Dennis - Last updated: December 22, 2020 - Comments: 2

The end of the year is coming close. We’ve been sprinting since long before Black Friday, so it feels good to reach the end of the holiday sales. Those early conversations about stock levels or shipping back in August are now far behind us, and the numbers have been put on the board. I hope […]

How To Use Enhanced CPC Effectively

By Dennis - Last updated: December 18, 2020 - Comments: 3

Enhanced CPC is one of the most popular bidding strategies in Google Ads. It’s one step up from manual CPC bidding. So you still keep control over your bids, but you leverage some of the automation that Google has available. In this article, we’ll take a closer look at what enhanced CPC actually is, how […]

How To Use Location Extensions In Google Ads

By Dennis - Last updated: December 3, 2020 - No comments

If you have a physical store location, using it as a location extension with your Search ads is a no-brainer. They might bring you extra foot traffic and they help to build trust with people that haven’t heard from you. That also is true if your address is just an office or warehouse, having it […]

Quick Guide on Seller Ratings in Google Ads

By Dennis - Last updated: November 11, 2020 - Comments: 4

When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That’s why we fall back on shopping with household names and relying on reviews. Both can give us some benchmark at what it is to do business with a certain store. In Google Ads you […]

How Survival Brand Judy Uses Google Ads

By Dennis - Last updated: October 30, 2020 - Comments: 5

Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. With plenty of emergencies hitting the USA in 2020, COVID, forest fires or hurricanes, this is a product category that’s pretty top of mind for a lot of people. The survival and emergency preparedness niche is pretty popular in […]