Troubleshooting Facebook Business Manager

By Dennis Last update August 11, 2017 No comments

facebook-business-manager-overview

This is a rant about the mess that is Facebook Business Manager. It’s a result from spending countless hours messing with Facebook ad accounts, pixels and  product catalogs. The end result is a collection of all the things that can go wrong with Facebook Business Manager. It’s valuable to you because if you ever get anyone else involved in […]

The Google Adwords Strategy That Will Finally Make You Money

By Dennis Last update August 11, 2017 Comments: 2

blog-google-adwords-strategy (1)

In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. But when you start, you discover how hard it actually is to generate profits with Adwords these days. If you get past the rookie mistakes, there are a ton of challenges: high cost per click, stiff competition […]

Tap Into The Little-Known Powers Of Google Merchant Center

By Dennis Last update March 7, 2017 Comments: 3

Google Merchant Center blog post

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Adwords and move on. But if you […]

How To Set Up Google Shopping Campaigns That Print Money

By Dennis Last update October 18, 2017 Comments: 4

google-shopping-setup

You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates […]

How To Skyrocket Sales With Google Shopping

By Dennis Last update October 18, 2017 Comments: 10

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. […]

How To Double Your Revenue With Google Shopping Custom Labels

By Dennis Last update August 11, 2017 Comments: 4

google-shopping-custom-labels

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not […]