If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no fu […]
0 · by Dennis Moons · 8 January 2025
If you’re familiar with Google Shopping, you’ve probably heard about or even used Google Merchant Center (GMC), one […]
2 · by Dennis Moons · 4 April 2023
Specifying the age of a product’s intended user can be helpful with product matching for search queries on Google Shop […]
Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t u […]
16 · by Dennis Moons · 25 April 2023
The brand name is one of the most important elements for online shoppers as it helps them identify and distinguish you f […]
If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it com […]
Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]
There are many product attributes in Shopping feeds, which is why sometimes merchants provide values for the wrong attri […]
To let customers know whether the item they’re looking to buy is new or used, Google has created a special attribute k […]
Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always th […]
Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially me […]
Showing multiple payment options on a website is easily done. In Google Shopping, on the other hand, it’s slightly mor […]
Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as r […]
Are patterns used on the products you sell important for your customers? If they are, Google Shopping allows merchants t […]
Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads. […]
Sometimes, merchants need to stop campaigns from showing in a specific market. The reasons vary and can be anything from […]
Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and […]
2 · by Dennis Moons · 8 January 2025
Being able to target Google’s massive user base can be a recipe for success for many Shopify stores as it allows you t […]
0 · by Dennis Moons · 30 November 2022
Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals […]
10 · by Dennis Moons · 8 January 2025
Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if […]
4 · by Dennis Moons · 5 May 2023
If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your […]
0 · by Dennis Moons · 8 May 2023
When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shippi […]
0 · by Dennis Moons · 6 July 2022
Shopping Ads are one of the best known features in Google Ads. But did you know that you can show off your products in t […]
0 · by Dennis Moons · 24 January 2023
Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their d […]
Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]
Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers […]
Sometimes you want to make small tweaks to your product information in Google Merchant Center. But it’s not always cle […]
2 · by Dennis Moons · 30 September 2022
Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]
2 · by Dennis Moons · 7 October 2024
When you’re shopping online, what’s the first thing that catches your attention? That’s right, it̵ […]
0 · by Dennis Moons · 22 February 2023
When feed inventories have a lot of variants of the same product, advertisers need a way to present all available option […]