We'll review your Google Ads account every quarter and tell you exactly what to fix.

Growth Lab gives you a quarterly audit, coaching calls, and direct Slack access to Dennis & Dylan between calls.


$599/quarter

Join Growth Lab

30-day money back guarantee

You know Google Ads, but you're second-guessing yourself

You've been running campaigns for a while. You know the platform. You've gotten results.

But CPCs have gone up 30-40% in the last three years. Google rolled out Performance Max, changed how match types work, and keeps pushing automation that eats into your margins.

What worked 12 months ago isn't working now. And you're not sure if the problem is your campaigns, the market, or something you can't see.

"I know what I'm doing... but I don't know if I'm doing the right things for MY account right now."

You could read more blog posts or watch more YouTube videos. But you've done that already. The problem isn't that you need more information.

The problem is that no article or course can look at your specific account and tell you what to do next.

What if we looked at your account and told you what to change?

That's Growth Lab. Every quarter, we open your Google Ads account, go through your campaigns, and record a Loom with our findings. What's working. What's wasting money. What to do about it.

Then we get on a call to talk through the plan. And between calls, you can message us on Slack when something comes up.

It's not a course. It's not a community you'll never log into. It's us reviewing your account and telling you what we'd do if it were ours.

What's included

  • Quarterly account audit: Every 3 months, we go through your Google Ads account and record a Loom with our findings. We'll point out what's costing you money, what's working, and what to change first.
  • Two 1-on-1 calls: Every 6 weeks,we get on a call. You bring your questions, we give you direct answers. Stuck on a bidding strategy or unsure about a new campaign type? This is where we figure it out.
  • Direct access in our private Slack workspace: Between calls, you can message us directly on Slack. If your ROAS drops suddenly or Google pushes a new update that affects your account, you don't have to wait until next month's call to get help.
  • Monthly group Q&A call: A live monthly session where Growth Lab members talk about what's happening in their accounts. You hear how other ecommerce advertisers handle the same challenges you're facing, and you can ask questions in real time.

Watch me audit a £118k/mo Google Ads account

This is a real audit I did for a Growth Lab member. We walk through their account (anonymized) and show you what we found, what we recommended, and why.

Every Growth Lab member gets this same type of review every quarter.

What happens after you join

Day 1: You get a welcome email with instructions to share read-only access to your Google Ads account. We'll also send you the call schedule and invite you to our private Slack.

Week 1: We go through your campaigns and record your first audit Loom. We'll cover what we found, what to prioritize, and what to stop doing.

Week 2: We get on your first 1-on-1 call. We walk through the audit together, talk about your goals, and put together a plan for the next 90 days.

Week 3-4: You start making changes. When you run into something, you message us on Slack and we'll help you work through it.

Week 6: We jump on our second 1-on-1 call. We review how your account has responded to the changes and lay out a plan for the second half of the quarter

Week 7-12: You continue chipping away at your account. The account now looks very different from when you joined Growth Lab. Things are getting closer to what you were hoping would happen.

Who's reviewing your account

Combined, we've seen over 700 Google Ads accounts, worked with Google Ads for 22 years, and focused exclusively on ecommerce. We're in real accounts spending real money every day.

Dylan McKinley

Head of Google Ads Strategy

Dylan manages Google Ads accounts for ecommerce stores every day. He's the one digging into your campaigns, spotting the patterns, and recording your audit Loom.

Dennis Moons

Founder

Dennis started Store Growers 15 years ago and has helped close to 2,000 students with their Google Ads. He runs the coaching calls and is available for questions between sessions.

What members say

If you're looking to grow your own business or your clients' businesses, the Growth Lab is, without a doubt, one of the best investments you can make.

-Kim K., founder, Kiyonna.com

I have been running my own ecommerce store for over 20 years, I have found Growth Lab to be an invaluable resource for sharing tips on all aspects regarding Google Shopping Ads campaigns. It is also a great place to learn new strategies and get expert advice from Dennis and other members.   Dennis is easily the most knowledgeable expert in Google shopping that I have ever worked with. His insights and expertise shine through in all aspect of Store Growers Lab. His guidance is clear, concise, and actionable, making it easier to implement new strategies.

-David Furst, CEO, Skinlight Cosmetics


Growth Lab has made me a better marketer and confident to be able to deal with difficult situations, and this is coming from someone who changed his career and whose monthly income now comes solely from managing accounts in Google Ads.

-Anthony, Freelancer

Is this for you

Growth Lab is built for ecommerce store owners who run their own Google Ads. You know the platform, you've gotten some results, but you feel like there's more you could be getting out of your campaigns.

You don't want to hand everything over to an agency. You want to stay in control. But you also want someone who can look at your specific account and say "here's what we'd change."

If that sounds like your situation, this is what we built Growth Lab for.

Growth

Lab

$199/month

billed quarterly*

  • Quarterly account audit (recorded Loom with specific findings)
  • Two 1-on-1 coaching calls
  • Direct Slack access in between calls
  • Monthly group Q&A call
  • 30-day money back guarantee

You'll pay $599 per quarter*

Join Growth Lab

Risk Free 100% Money Back Guarantee

30-day money back guarantee

Join Growth Lab and try it for 30 days. Get your first audit, hop on your first call, use the Slack access. If you don't think it's worth it, email us and we'll refund you. No questions asked.

Common questions

How does the quarterly audit work?

You give us Standard access to your Google Ads account via your Google Ads Manager. We go through your campaigns, bidding strategies, and performance data. Then we record a Loom walking through what we found and what we'd change. You keep the video as your action plan.

How much should I be spending on Google Ads?

Growth Lab works best if you're spending at least $5,000 per month on Google Ads. Below that, there usually isn't enough data for specific recommendations. If you're spending less, one of our courses might be a better starting point.

Is my account data private?

Yes. Your account data stays between you and us. We never share member account details with anyone else. Your audit Loom is for your eyes only.

What happens after 3 months?

Your membership renews at $599 per quarter. You can cancel anytime before your next renewal, no contracts or cancellation fees.

What exactly am I getting once I join this program?

Growth Lab coaching program includes:

  • Personal audit of your Google Ads account
  • Two 30-minute 1-on-1 calls per quarter
  • Access to Slack for ongoing support
  • Monthly group Q&A calls

What does this cost?

Growth Lab is a subscription. That means you're charged $599 per quarter (every 3 months).

Why is the price in the checkout different from on this page?

There are 2 reasons why the price on the sales page might be different from the price during checkout:

  • Local currency: our payment system automatically converts the price in US dollars to your local currency
  • VAT: the system also adds VAT where appropriate. But if you have a VAT number, you can take off this amount. To do so, you should see a small link on the right-hand side to add your VAT number

What makes this program unique from other groups and courses?

Most coaching products fall into two camps. Either it's a course you watch alone, or it's a big community where you're one voice in a noisy feed.

Growth Lab is small on purpose. You get a quarterly audit on your specific account, two 1-on-1 calls per quarter, and direct access to me and Dylan in Slack. When you ask a question, you get an actual answer from someone who's looked at real ecommerce accounts every day for years.

Can I get personal feedback on my campaigns?

Yes. Three ways:

  • Quarterly audit: we record a Loom going through your account
  • 1-on-1 calls: two per quarter, walk through whatever you want to focus on
  • Slack: post a screenshot or a quick video any time, and we'll respond

Can I share access to Growth Lab?

Yes, within reason. We just ask that one person on your team is the main point of contact for the audits and calls.
If you want a colleague added to the Slack workspace or looped in on a call, let us know and we'll set it up. No extra charge.

What happens if I don’t enjoy Growth Lab?

When you join you have 30 days to decide if this is something worth your time and money.

If you decide it's not for you, just let me know and we'll issue a refund immediately.

Can I easily cancel or change my membership?

Yes, canceling or changing your membership is extremely easy.

Before your credit card is charged, you'll receive a reminder email, allowing you to cancel or change your membership.

What happens if I cancel my membership?

If you cancel, you lose the audits, the 1-on-1 calls, the Slack workspace, and the monthly group call.

Other questions

If you have any questions or concerns, be sure to let us know. We're happy to help.
Email: support@storegrowers.com

Let us take a look at your Google Ads account

Join Growth Lab and we'll have your first audit ready within a week.

30-day money back guarantee · Cancel anytime

Join Growth Lab