Real Google Ads Expertise, Right in Your Pocket
In the Store Growers Lab you get the support, guidance, and motivation to turn your campaigns from struggling to bringing in profitable sales.
Starting from $33/month
Risk Free 30-Day Money Back Guarantee
🎂 Now Celebrating our 3-year anniversary
This offer goes away in:
Store Growers is trusted by the world's top ecommerce brands:
"I know my way around Google Ads, but sometimes I get overwhelmed"
Everywhere you look, there are settings, switches, recommendations and “best practices” to follow.
Google keeps adding more features, more levers, more rules to keep track of.
And if you follow their advice blindly, there’s one thing that grows fast: your ad spend.
Their “help” is designed to make it easy to spend more, not necessarily to make more.
The result? Many advertisers end up stuck in a loop of tweaking campaigns, turning knobs, hoping performance turns around.
But hope isn’t a strategy. And while you’re figuring things out, your budget slowly disappears.
The Real Gap:
Most ecommerce advertisers know what they want from Google Ads.
They want campaigns that drive consistent, profitable sales.
But bridging the gap between what you know and what you can actually execute is where things get messy.
Articles, videos and courses can tell you what to do.
But applying it to your specific store, your products, your margins?
That’s where overwhelm sets in.
And where most advertisers get stuck — spinning their wheels, burning time and money.
That’s exactly why we created The Store Growers Lab.
The Lab isn’t another course you’ll watch and forget.
It’s a place where experienced Google Ads experts and active advertisers help you cut through the noise, focus on what matters, and implement with confidence.
You’ll know exactly what to prioritize, what to ignore, and how to turn your campaigns into a profit driver
Introducing Store Growers Lab
Store Growers Lab is a membership built for ecommerce advertisers who want to turn Google Ads from a guessing game into a predictable sales channel.
Instead of trying to figure it all out alone, you get expert eyes on your campaigns, a clear plan to follow, and the ongoing support to stay on track.
Inside the Lab, you’ll get:
- A personal audit to uncover what’s holding your campaigns back
- Monthly coaching calls to keep you focused on the right moves
- A private member forum to ask questions, get feedback, and share wins
- Monthly Q&A sessions to troubleshoot challenges in real time
- And a step-by-step course to improve your testing skills
The Lab gives you structure, clarity, and expert support, so you can stop spinning your wheels and start scaling with confidence.
Imagine being super confident about Google Ads
Imagine being able to get dropped into the Google Ads account of any business in any situation, and instantly knowing what the next best action is.
And you'll not only have a pretty good idea of what the result will be, but you also have a list of alternative things to try if your initial plan doesn't work.
You'll not only be able to generate results, but also be super confident you can rely on your Google Ads skills to bring in sales.
With The Store Growers Lab, you'll not only build up your own Google Ads skills, but you’ll also have a network of other experts at your fingertips.
When faced with a new challenge, you can reach out to other experts with diverse backgrounds, experiences, and skills. There is a pretty good chance someone has already heard about it.
And if it's something new, you can collaborate with your fellow members to brainstorm and test a solution.
About your host
👋 I’m Dennis Moons and I’m the founder of Store Growers and the host of the Lab.
I’m a Google Ads expert and have been running Google Ads campaigns for more than 14 years.
During this time I’ve managed more than $5 million in ad spend and I’ve worked with over 200 clients ranging from small businesses to global brands.
To this day I've helped over 2000 students get increase sales and profits with Google Ads.
I've been named a Top PPC Expert and have been featured on sites like Shopify, Yotpo, Prisync and GoDataFeed.
This isn't for everyone
I've helped hundreds of stores grow their revenue with Google Ads. So for this membership program, I want to focus on the advertisers that will see the biggest impact.
🚫 This membership program is not for advertisers who:
- Have never managed a Google Ads campaign
- Are still looking for products they're going to sell
- Just want to consume content and are not willing to invest the time to apply the learnings
✅ To get the best results from this program, here is the ideal person:
- You've been running Google Ads campaigns for a while, you know you're way around the platform and have achieved some results.
- You're either stuck or want to take a serious effort of building Google Ads into a real profitable channel.
- You also don’t want to figure out everything on your own, but want guidance and prefer learning and working alongside experts.
More specifically, you:
- Run or work for an ecommerce business
- Want to hone your BS detector for the next thing Google will try to push
- Want to increase revenue and profitability in the coming months
Thought About Joining Before? This Is Why Now’s Different.
Store Growers Lab just hit 3 years, and it’s better than ever.
- Now with two membership plans, designed to fit exactly what you need:
- Core – Stay sharp, get your questions answered, ideal for consultants and freelancers.
- Plus – Hands-on help for your accounts, micro audits, and personal advice, perfect for business owners.
Cut the overwhelm. Stop wasting ad spend. Finally get Google Ads working for you.
Store Growers Lab is perfect for ambitious Google Ads Advertisers
Store Growers Lab has just celebrated its 3rd anniversary. Here are some of the stories of our members:
Here is what happens when you join the Lab...
Quarterly Audit
If you've been working on your campaigns for a while, it can be hard to see the forest for the trees.
So with our personal audit (by Dennis), we help you get clarity on what's going on in your account, as well as what it will take to hit your targets.
- Specific feedback
- Identify quarterly sprints
Monthly check-ins
With the monthly Lab Hours, you get a 1-on-1 coaching call with one of our Google Ads experts.
This can help you to:
- Check-in on performance
- Get answers to specific problems
- Flag opportunities or potential problems in your account
- Hold you accountable to work on the sprints we identified during the Audit
Connect with fellow experts
It's not easy to try and get better on your own.
But connecting with people with a similar mindset will do wonders for your growth.
That's why every month, we get together with all members for the Lab Exchange, which is our hour-long Q&A sessions. We usually discuss and exchange strategies and tactics about Google Ads.
You can think of it as a mastermind with fellow Google Ads experts.
Get new insights & advice
In our member forum, you join a group of experienced Google Ads advertisers.
This can help you to:
- Get expert AND peer support
- Keep up with Google Ads changes
- Discuss new tactics or techniques
Bridge the skill gap
No one is born a Google Ads expert.
But with our Testing course, we've carved out the path on how to become one.
In these 18 different video lessons, I'll break down the whole testing process.
We'll also cover practical advice on how to test the different pieces of Google Ads.
This will allow you to immediately implement these practices in your campaigns.
What's included in the Store Growers Lab?
Lab
Core
Lab
Plus
$33/month
billed quarterly
- Lab Exchange (monthly Q&A call)
- Member Forum
- Testing Roadmap Course
You'll pay $99 per quarter
$166/month
billed quarterly
- Everything in the Core plan
- Quarterly audit of your Google Ads Account
- Monthly Lab Hours (1-on-1 coaching call)
You'll pay $499 per quarter
Checkout price will be in your local currency & VAT might be added
30-day money back guarantee
This offer goes away in:
Risk Free 100% Money Back Guarantee
When you join you have 30 days to decide if Store Growers Lab is something worth your time and money.
If you decide it's not for you, just let me know and we'll issue a refund immediately.
FAQs
Is Dennis actually active in the community?
Yes! I'm in the community every day, posting what I'm seeing in my own Google Ads accounts, or answering questions from other Lab members.
What exactly am I getting once I join this program?
The Store Growers Lab membership program includes:
- Personal audit of your Google Ads account
- Monthly Lab Hours coaching call of 30 minutes
- Access to the Lab Community
- Testing Course
- Bonus 1: Lab Vault
- Bonus 2: Campaign tracker worksheet
What does this cost?
Store Growers Lab is a membership program. That means you'll be charged on a regular basis in order to keep having access to the program.
There are two plans:
- Plus: $499 per quarter (every 3 months)
- Core: $99 per quarter (every 3 months)
Not sure which plan is right for you? Join us on the Core plan. Then later you can always decide to upgrade to the Plus plan plan.
Why is the price in the checkout different from on this page?
There are 2 reasons why the price on the sales page might be different from the price during checkout:
- Local currency: our payment system automatically converts the price in US dollars to your local currency
- VAT: the system also adds VAT where appropriate. But if you have a VAT number, you can take off this amount. To do so, you should see a small link on the right-hand side to add your VAT number
Is this for beginners? I'm afraid this is too advanced for me.
This membership is not for you if you're just starting out. If you've never managed a Google Ads campaign, most of the things you'll learn in the Lab are too advanced. Start with our beginner course instead.
But if you get a bit of experience with Google Ads and, most importantly, are eager to get better, then Store Growers Lab can supercharge that progress.
Our Roadmap is specifically designed to teach you the skills that are needed to level up your testing skills and get better results from it.
And you can tap into the community for answers to all the questions or doubts you might have about your work. Consider us your colleagues from the internet.
What makes this different program unique from other groups and courses?
There are many ways for you to get better at Google Ads.
Courses put you on your way. But at some point, you've learned pretty much all there is to learn from a set of instruction videos. And at that point, you need to go on your own journey.
Store Growers Lab is a blend of having an expert who guides and a support network of peers.
Until now, that journey was a lonely one. Without peers who are at a similar level or other advertisers to discuss ideas with.
The Store Growers Lab solves this.
Can I get personal feedback on my campaigns?
When you join, you can get personal feedback through the quarterly audit and the monthly coaching calls call.
After you can post in our community your questions, add a screenshot or even record a small video where you walk us through your issues.
There you can get answers from Dennis and other experts in the community.
During Lab Exchange, our monthly Q&A calls, there is also be room for questions.
How up-to-date is this program?
The goal of this program literally is to keep you up to date with what's working in Google Ads right now.
So all the information is 100% up to date.
Can I share access to this course?
Membership is tied to a personal account and therefore cannot be shared.
If you have multiple people inside of your company you'd like to purchase access for, get in touch with support@storegrowers.com to find out our discounted group pricing options.
How often will new material be added?
There will be an ongoing stream of new discussions in the community. Each month we'll also have a focus area that will inspire new discussions and experiments.
What happens if I don’t enjoy the Store Growers Lab?
When you join you have 30 days to decide if this is something worth your time and one.
If you decide it's not for you, just let me know and we'll issue a refund immediately.
Can I easily cancel or change my membership?
Yes, canceling or changing your membership is extremely easy.
Before your credit card is charged, you'll receive a reminder email, allowing you to cancel or change your membership.
What happens if I cancel my membership?
If you cancel your membership, you'll lose access to the Store Growers Lab at the end of your billing cycle.
After that, you lose access to the community, live calls, lessons, and resources.
The skills are yours to keep :)
What's your refund policy?
When you join you have 30 days to decide if this is something worth your time and one.
If you decide it's not for you, just let me know and we'll issue a refund immediately.
Other questions
If you have any questions or concerns, be sure to let us know. We're happy to help.
Email: support@storegrowers.com
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