Let the Black Box of Performance Max Work For You

"Is Performance Max right for my business?"

Performance Max has taken the world of Google Ads by storm.

Helped by the forced switch from Smart Shopping to Performance Max, many advertisers are now forced to figure out how to make Performance Max work.

In theory, this campaign type has a pretty simple promise:

Provide a product feed, some text and image assets, and a budget, and Google does the heavy lifting for you.

Sounds good right?

If this setup delivers enough revenue compared to what you're putting in, it’s a great system.

And in some rare cases, Performance Max delivers on this promise out of the box. But for most advertisers, the actual results are not satisfactory.

Like other Google Ads campaigns, Performance Max doesn’t have a problem spending your budget.

But when it comes to delivering a high enough return, it gets challenging.

If you launch a Performance Max campaign with Google as your guide, there is a very high likelihood that it will be unprofitable.

The most common frustration I hear about Performance Max is that you don’t have much control over what happens with your campaigns.

That’s because a lot of the tactics that work well on other campaign types aren’t simply available with pMax.

Take for example these routine tasks you can do with Standard Shopping:

• You can’t see where your ads show up
• Adding negative keywords
• Improving your search query filtering
• Testing audiences & bid adjustments
• Optimizing product titles based on converting search queries
• Funnel searches toward certain products

You can’t do most of these with pMax. Either because the interface doesn’t allow you to (like adding negative keywords), or it’s unclear how you can still accomplish these same things.

I’m not going to deny that you have fewer options with pMax and that it is frustrating.

However, there ARE things you can do to get better results from Performance Max!

But it can be difficult to tell apart valuable insights from what the Google PR machine is saying.

To help you find your way in this rapidly changing landscape I developed a brand new course called Performance Max Impact.

The goal is to guide you from the absolutely beginning: what are Performance Max campaigns, all the way to the most advanced optimizations that are available right now.

Along the way, you’ll get a lot more familiar with all the parts of Performance Max, what role they play, and how you should leverage them for your business.

Because as always, my goal is for you to play YOUR game on YOUR terms, not Google’s.