Let the Black Box of Performance Max Work For You

Performance Max Impact enables you to create and optimize pMax campaigns that generate profitable sales.

$199 $149

Last update: July 2024

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"Should I use Performance Max for my business?"

Performance Max has taken the world of Google Ads by storm.

Being forced to switch from Smart Shopping to Performance Max, many advertisers are still trying to figure out how to make Performance Max work.

In theory, this campaign type has a pretty simple promise:

Provide a product feed, some text and image assets, a budget, and Google will do all the heavy lifting for you.

Sounds good right?

If this setup delivers enough revenue compared to what you're putting in, it’s a great system.

And in some rare cases, Performance Max delivers on this promise out of the box. But for most advertisers, the actual results are not satisfactory.

Like other Google Ads campaigns, Performance Max doesn’t have a problem spending your budget.

But when it comes to delivering a sufficient return, it gets challenging.

If you launch a Performance Max campaign and use Google to guide your set up and settings, there is a very high likelihood that it will be unprofitable.

The most common frustration I hear about Performance Max is that you don’t have much control over what happens with your campaigns.

That’s because a lot of the tactics that work well on other campaign types aren’t simply available with pMax:

  • You can’t see where your ads show up
  • Improving your search query filtering
  • Testing audiences & bid adjustments
  • Funnel searches toward certain products
  • Figure out how much is spent on prospecting vs remarketing

These routine tasks are available with Standard Shopping but not with pMax. Either because the functionality isn't there yet, or it’s unclear how you can still accomplish these same things.

I’m not going to deny that you have fewer options with pMax and that it is frustrating.

However, there ARE things you can do to get better results from Performance Max!

But it can be difficult to tell apart valuable insights from what the Google PR machine is saying.

To help you find your way in this rapidly changing landscape I developed a course called Performance Max Impact.

The goal is to guide you from the absolute beginning - what are Performance Max campaigns - all the way to the most advanced optimizations that are available at this point in time.

Along the way, you’ll get a lot more familiar with all the parts of Performance Max, what role they play, and how you should leverage them for your business.

Because as always, my goal is for you to win on YOUR terms, not Google’s.

Introducing Performance Max Impact

Performance Max Impact is a self-paced online course to learn how to use Performance Max to generate profitable sales.

To do that I’ve created 12 in-depth video lessons, in which I’ll guide you through every step of the Performance Max process.

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In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time.

Varun, OyeHappy.com

Who is this for?

Performance Max Impact is perfect for all advertisers that want to know how to use Performance Max effectively.


If you're running Google Ads for multiple clients, this offer really is a no-brainer.

Right now, Performance Max is responsible for 75% of all Shopping clicks. So you need to learn how to integrate it effectively in your campaigns today. And see how it can benefit your clients.

Ecommerce businesses

If you're running an ecommerce business and using Google Ads, you need to understand how Performance Max works.

It's the future where Google wants to go, so you need to see what it can do for your business today, or how you might benefit from it.

The Performance Max Impact course

Here is a closer look at what's inside this Performance Max course:

Module 1: Understanding Performance Max

First, we'll take a look at exactly what Performance Max is, how it works, and why you should bother with it:


  • The Ins And Outs Of Performance Max
  • Why bother with Performance Max?

Module 2: Getting Started with Performance Max

It's super easy to get started with pMax, but that's also why things go wrong.

In this module, we'll pay close attention to important details during the setup can make it very hard to achieve good results.


  • Setting up Performance Max Campaigns
  • When to use Performance Max?

Module 3: Advanced Performance Max Optimization

Most advertisers get pretty frustrated when their Performance Max campaigns get tons of clicks, but no sales.

In this module, we'll take a look at which optimization you can make to your Performance Max campaigns in order to achieve higher profitability.


  • Performance Max Campaign Structure
  • How To Protect Against The Greedy Fingers of Performance Max
  • 12 Performance Max Strategies
  • Analyzing Performance Max
  • Performance Max Optimization
  • Performance Max Asset Optimization
  • Product Feed Tweaks For Performance Max
  • Extra pMax insights with Scripts

About your instructor

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 13 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

To this day I've helped over 1700 students increase sales and profits with Google Ads.

I've been named a Top PPC Expert and have been featured on sites like Shopify, Yotpo, Prisync, and GoDataFeed.

Here is what's included inside Performance Max Impact...

12 Performance Max Impact Video Lessons

Performance Max is a black box.

So in these video lessons, I show you the various pieces of each campaign, how they fit together, how you can optimize them, and how to look at the results.

This will allow you to create Performance Max campaigns that generate results without "hoping" for good results.

Performance Max SOPs

In this course, I'm sharing 2 of our core SOPs ( Standard Operating Procedures) on Performance Max.

The SOPs contain detailed step-by-step instructions to help you set up and optimize your pMax campaigns.

We update them almost weekly and are extremely details. (The optimization one contains 31 pages right now)

Cheat sheets: Performance Max Strategies & Protection

When you first watch a video lesson, it seems so simple.

But when you try to do it on your own, all sorts of complexities pop up. (Or you might forget some key parts).

To help you implement what you learn and get results quicker, we've put together three cheat sheets!

Free lifetime updates

Since the release of this course almost 2 years ago, we've already overhauled it 2 times to keep it updated with where pMax is today.

With every update, all existing students got a free upgrade to the new version.

Today (July 2024) the Performance Max Impact course is 100% up to date with the Google Ads interface and strategies.

But I have no doubt that the future will bring more changes.

So when that happens, you'll get free access to any future updates.

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"Each subject is covered in a great level of depth, without any fluff. Worth every penny!"

Perry, Owner Tidi Cable


In addition to the Performance Max Impact course, I’m also going to throw in 2 bonuses for free that will help you properly kick-start your Performance Max campaigns and make them profitable.


Ad Elements Swipe File v2 ($49 value)

Writing good and compelling ad copy is a challenge many advertisers face.

This new version of Ad Elements Swipe File gives you access to over 400+ pieces of copy that you can steal for your headlines and description texts.

You can copy/paste them, or tweak them according to your needs.


Campaign tracker worksheet ($49 value)

Keeping track of what you've changed and how it affects your campaigns can be tedious.

But it's essential if you want to understand what's working and what's not.

With this campaign tracker worksheet, it's easy to keep track of the exact changes and the impact they had on your campaigns.

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Course + Coaching

  • Performance Max Impact course ($199 value)
  • 2 detailed SOPs ($99 value)
  • 2 cheat sheets ($98 value)
  • All 2 bonuses ($98 value)
  • Save 25% off the normal price

Total value: $494

Normal price: $199

Today's price: $149

Yes, I want this  >

  • Performance Max Impact course ($199 value)
  • 2 detailed SOPs ($99 value)
  • Extras + Bonuses ($196 value)
  • 60-minute 1-on-1 coaching call with Dennis Moons ($400 value)
  • Save 16% off the normal price

Total value: $894

Normal price: $599

Today's price: $499

Lifetime access. Risk Free 30-Day Money Back Guarantee

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Checkout price will be in your local currency & VAT might be added
30-day money back guarantee

Risk Free 100% Money Back Guarantee

I guarantee that you’ll love this program.

If you don't, I offer a 30-day money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Sounds fair?


What exactly am I getting once I purchase?

You'll get access to the Performance Max Impact course which includes:

  • All 12 Performance Max Impact video lessons
  • pMax Setup & pMax Optimization SOPs
  • 2 Cheat Sheets
  • Free lifetime updates

You also get free access to two additional bonuses:

  • Campaign Tracker Worksheet
  • Ad Elements Swipe File

Can I use this for my clients?

Yes! If you're a freelancer, consultant, or media buyer in an agency, you can leverage this course for all of your clients.

What's your refund policy?

This product is backed by a 30-day risk-free 100% money-back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Why is the price in the checkout different from on this page?

There are 2 reasons why the price on the sales page might be different from the price during checkout:

  • Local currency: our payment system automatically converts the price in US dollars to your local currency
  • VAT: the system also adds VAT where appropriate. But if you have a VAT number, you can take off this amount. To do so, you should see a small link on the right-hand side to add your VAT number

How up-to-date is this Performance Max course?

Today (July 2024) this is 100% up to date with tactics, strategies, and the current Google Ads interface.

Over time, we’ll keep expanding the course and making updates to the existing lessons.

Other questions

If you have any questions or concerns, be sure to let us know. We're happy to help!

Email: support@storegrowers.com

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