Let the Black Box of Performance Max Work For You

Performance Max Impact will help you create and optimize pMax campaigns that generate profitable sales.


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Last update: November 2022

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Store Growers is trusted by the world's top ecommerce brands and agencies:

"Is Performance Max right for my business?"

Performance Max has taken the world of Google Ads by storm.

Helped by the forced switch from Smart Shopping to Performance Max, many advertisers are now forced to figure out how to make Performance Max work.

In theory, this campaign type has a pretty simple promise:

Provide a product feed, some text and image assets, and a budget, and Google does the heavy lifting for you.

Sounds good right?

If this setup delivers enough revenue compared to what you're putting in, it’s a great system.

And in some rare cases, Performance Max delivers on this promise out of the box. But for most advertisers, the actual results are not satisfactory.

Like other Google Ads campaigns, Performance Max doesn’t have a problem spending your budget.

But when it comes to delivering a high enough return, it gets challenging.

If you launch a Performance Max campaign with Google as your guide, there is a very high likelihood that it will be unprofitable.

The most common frustration I hear about Performance Max is that you don’t have much control over what happens with your campaigns.

That’s because a lot of the tactics that work well on other campaign types aren’t simply available with pMax.

Take for example these routine tasks you can do with Standard Shopping:

  • You can’t see where your ads show up
  • Adding negative keywords
  • Improving your search query filtering
  • Testing audiences & bid adjustments
  • Optimizing product titles based on converting search queries
  • Funnel searches toward certain products

You can’t do most of these with pMax. Either because the interface doesn’t allow you to (like adding negative keywords), or it’s unclear how you can still accomplish these same things.

I’m not going to deny that you have fewer options with pMax and that it is frustrating.

However, there ARE things you can do to get better results from Performance Max!

But it can be difficult to tell apart valuable insights from what the Google PR machine is saying.

To help you find your way in this rapidly changing landscape I developed a brand new course called Performance Max Impact.

The goal is to guide you from the absolutely beginning: what are Performance Max campaigns, all the way to the most advanced optimizations that are available right now.

Along the way, you’ll get a lot more familiar with all the parts of Performance Max, what role they play, and how you should leverage them for your business.

Because as always, my goal is for you to play YOUR game on YOUR terms, not Google’s.

Introducing Performance Max Impact

Performance Max Impact is a self-paced online video course to learn how to use Performance Max to generate profitable sales.

To do that I’ve created 16 in-depth video lessons in which I’ll guide you through every step of the Performance Max process.

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Who is this for?

Performance Max Impact is perfect for all advertisers that want to know how to use Performance Max effectively.


If you're running Google Ads for multiple clients, this offer really is a no-brainer.

Performance Max will only become more popular in the future. So you need to learn how to integrate it effectively in your campaigns today. And see how it can benefit your clients.

Ecommerce businesses

If you're running an ecommerce business and using Google Ads, you need to understand how Performance Max works.

It's the future where Google wants to go, so you need to see what it can do for your business today, or how you might benefit from it.

"In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time. "

Varun, OyeHappy.com

The Performance Max Impact course

Here is a closer look at what's inside this Performance Max course:

Module 1: Understanding Performance Max

It might seem like Performance Max is just an updated version of Google Shopping.

But that sets you up to underestimate its power and impact on other campaigns.

So in this first module, we'll take a look at exactly what Performance Max is, how it works, and why you should bother with it:


  • What is Google Ads?
  • The Ins And Outs Of Performance Max
  • Why bother with Performance Max?

Module 2: Getting Started with Performance Max

Google Ads makes it super easy to get started with Performance Max. But that's usually the first step where things go wrong.

Not paying attention to important details during the setup can make it very hard to achieve good results.

So in this module, we'll make sure you have the foundations in place to run a successful campaign.


  • From Product to Products Ads
  • Products Feed 101
  • Setting up Performance Max Campaigns
  • Performance Max Campaign Walkthrough
  • When to use Performance Max?

Module 3: Advanced Performance Max Optimization

Most advertisers get pretty frustrated when their Performance Max campaigns get tons of clicks, but no sales.

While you don't have the same freedom to make changes as with other Google Ads campaigns, there are plenty of things you can do.

In this module, we'll take a look at how you can tweak your campaign in order to achieve higher profitability.


  • Performance Max Campaign Structure
  • How To Protect Against The Greedy Fingers of Performance Max
  • 11 Performance Max Strategies
  • Analyzing Performance Max
  • Performance Max Optimization
  • Performance Max Asset Optimization
  • Product Feed Tweaks For Performance Max
  • Hacking the Google Ads Interface: Asset group performance report

Store Growers has helped 1000+ ecommerce businesses and freelancers get better at Google Ads.

Here is what they are saying:

Here is what's included inside Performance Max Impact...

16 Performance Max Impact Video Lessons

Performance Max is a black box.

So in these video lessons, I show you the various pieces of each campaign, how they fit together, how you can optimize them, and how to look at the results.

This will allow you to create Performance Max campaigns that generate results without "hoping" for good results.

Cheat sheets: Performance Max Strategies, Reports & Protection

When you first watch a video lesson, it seems so simple.

But when you try to do it on your own, all sorts of complexities pop up. (Or you might forget some key parts).

To help you implement what you learn and get results quicker, we've put together three cheat sheets!

Free lifetime updates

We used to sell a course on Smart Shopping. But since that's no longer available, we gave all our students a free upgrade to this new Performance Max course.

Today (November 2022) the Performance Max Impact course is 100% up to date with the Google Ads interface and strategies.

But I have no doubt that these strategies will also need to evolve in the future.

So when things change, you'll get free access to new or updated lessons!

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" Each subject is covered in a great level of depth, without any fluff. Worth every penny! "
- Perry, Tidi-Cable.com

" Thanks to Dennis' advice we set things up in a way that is much easier for us to manage. "
- Scott


In addition to the Performance Max Impact course, I’m also going to throw in 3 bonuses for free that will help you properly kick-start your Performance Max campaigns and make them profitable.


Google Shopping Setup Checklist ($19 value)

Getting all of the different Google tools connected can be a real nightmare.

Misconfiguration can lead to frustration or even poor performing campaigns.

This easy-to-use checklist will show you the exact steps you need to take before you can run your first Performance Max campaign.


Campaign tracker worksheet ($49 value)

Keeping track of what you've changed and how it affects your campaigns can be tedious.

But it's essential if you want to understand what's working and what's not.

With this campaign tracker worksheet, it's easy to keep track of the exact changes and the impact they had on your campaigns.


Ad Elements Swipe File ($49 value)

Writing good and compelling ad copy is a challenge many advertisers face.

This new version of Sales Boosters Swipe File gives you access to over 400+ pieces of copy that you can steal for your headlines and description texts.

You can copy/paste them, or tweak them according to your needs.

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Are You Ready For Performance Max Impact?

When you join today, you’ll get access to:

  • 16 video lessons on Performance Max ($199 value)
  • Performance Max protection cheat sheet ($49 value)
  • Performance Max Strategies cheat sheet ($49 value)
  • Performance Max Max Reporting cheat sheet ($49 value)
  • Bonus 1: Google Shopping Setup Checklist ($19 value)
  • Bonus 2: Campaign Tracker Worksheet ($49 value)
  • Bonus 3: Ad Elements swipe file ($49 value)

Total value: $463

Today's price: $199

Lifetime access. Risk Free 30-Day Money Back Guarantee

Risk Free 100% Money Back Guarantee

I guarantee that you’ll love this program.

If you don't, I offer a 30-day money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Sounds fair?

About your instructor

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 12 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now you're able to tap into this experience to get your campaigns going!


What exactly am I getting once I purchase?

You'll get access to the Performance Max Impact course which includes:

  • All 16 Performance Max Impact video lessons
  • 3 Cheat Sheets
  • Free lifetime updates

You also get free access to three additional bonuses:

  • Google Shopping Setup Checklist
  • Campaign Tracker Worksheet
  • Ad Elements Swipe File

Can I use this for my clients?

Yes! If you're a freelancer, consultant, or media buyer in an agency, you can leverage this course for all of your clients.

What's your refund policy?

This product is backed by a risk-free 100% money-back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

How up-to-date is this Performance Max course?

We’ve just finished putting this together (November 2022). So this is 100% up to date with tactics, strategies and the current Google Ads interface.

Over time, we’ll keep expanding the course, and making updates to the existing lessons.

Other questions

If you have any questions or concerns, be sure to let us know.
We're happy to help.

Email: support@storegrowers.com

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