Store Growers Lab - For Ambitious Google Ads Advertisers Only

If your job depends on delivering results with Google Ads, new challenges and opportunities are popping up constantly.

When that happens, if you're like most advertisers, you have your go-to hacks, fixes, and tactics ready. This is the toolbox you've gathered during all the time you've been working.

But at some point, you will encounter challenges to which you don't have an answer.

Either because you're starting to spend more (or working with bigger clients) or because Google Ads makes some changes to its platform.

The best example of that was the introduction of Performance Max campaigns, which left a lot of advertisers scrambling to find a new approach.

The most common result of not knowing what to do is that your campaigns get stuck. You reach a certain plateau where you can't seem to break through.

It doesn't always require a complicated new strategy to accomplish this.

Sometimes simply knowing that a new tactic or technique exists or works can be enough.

It's what I call the difference between a $10 per hour vs a $10,000 per hour task.

Because when it comes to improving your Google Ads campaigns, not all tasks are of equal value:

$10/hour task: Hunting down bad searches in the 1000s of keywords in your search terms report
$100/hour task: Analyzing how you should adjust the bidding strategy
$1,000/hour task: Setting up an experiment that will allow you to compare different campaigns types
$10,000/hour task: Learning about a new technique you can implement across campaigns and accounts

If you’ve been managing Google Ads campaigns for a while, you will have a good idea about $10 & $100/hour tasks.

These are important but basic things you need to do consistently.

They have also stayed pretty similar over the years and can be easily captured in daily processes or checklists.

But where do you get the insights that unlock the $1,000 & $10,000/hour tasks?

If you think I’m kidding and inflating the value of what I’m about to sell you, let me tell you about Ben, one of the members of our Store Growers Lab membership.

In the October edition of our member-exclusive newsletter, he picked up an insight about Performance Max campaigns.

He then implemented that nugget in all pMax campaigns across all clients he was managing and achieved ROAS improvements in all accounts!

Just learning about this insight allowed Ben to deliver thousands of dollars in value to his clients.

So let me ask you, what would it be worth to have access to something like this for your business?

You can find a lot of information about changes and updates to Google Ads online, for free.

The downside is that it is very time-consuming and overwhelming to keep up and sift through what's actually valuable.

You can participate in Facebook groups, go through Twitter threads, follow a ton of people on LinkedIn, and watch YouTube videos.

But if you have a business to run, this definitely isn't a very valuable way to spend your time.

Besides, the most valuable insights don't come from a YouTube video. They come from advertisers talking shop and sharing their approaches behind closed doors.

What if you could instead tap into a network of highly skilled professionals and crank the signal-to-noise ratio WAY up?

Not only do you keep up with changes in Google Ads, but you also get to connect with other advertisers that are in the trenches every single day to brainstorm with or ask for feedback from.

Imagine being super confident about Google Ads

Imagine being able to get dropped into the Google Ads account of any business in any situation, and instantly knowing what the next best action is.

And you'll not only have a pretty good idea of what the result will be, but you also have a list of alternative things to try if your initial plan doesn't work.

You'll not only be able to generate results, but also be super confident you can rely on your Google Ads skills to bring in sales.

With The Store Growers Lab, you'll not only build up your own Google Ads skills, but you’ll also have a network of other experts at your fingertips.

So when you come across a new challenge, you can ask other experts with different backgrounds, experiences, and skills. And there is a pretty good chance someone has already heard about it.

And if it's something new, you can collaborate with your fellow members to brainstorm and test a solution.

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 12 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

To this day I've helped over 1700 students get increase sales and profits with Google Ads.

I've been named a Top PPC Expert and have been featured on sites like Shopify, Yotpo, Prisync and GoDataFeed.

This isn't for everyone

I've helped hundreds of stores grow their revenue with Google Ads. So for this membership program, I want to focus on the advertisers that will see the biggest impact.

🚫 This membership program is not for advertisers who:

Have never managed a Google Ads campaign
Are still looking for products they're going to sell
Just want to consume content and are not willing to invest the time to apply the learnings

✅ To get the best results from this program, here is the ideal person:

You're an ambitious ecommerce advertiser that's committed to rising to the top of their craft. You understand it will take time and effort to grow to get better. But you're also very excited about the challenge and dream about the results you can deliver for your own business or clients.

You also don’t want to figure out everything on your own, but want guidance and prefer learning and working in a group.

More specifically you:

Spend at least $5,000/mo on your campaigns (or those of your clients)
Want hone your BS detector for the next thing Google will try to push
Want to increase revenue and profitability in the coming year

FAQs

Is Dennis actually active in the community?

Yes! I'm in the community every day, posting what I find, or answering questions from other Lab members.

What exactly am I getting once I join this program?

The Store Growers Lab membership program includes:

Monthly What’s Working Newsletter
Monthly Lab Hours
Access to the Lab Community
Testing Roadmap Course
Challenges
Bonus 1: YouTube Shorts Ads
Bonus 2: Lab Vault
Bonus 3: Campaign tracker worksheet

What does this cost?

Store Growers Lab is a membership program. That means you'll be charged on a regular basis in order to keep having access to the program.

There are two plans:

Pay yearly: $799 per year (every 12 months)
Pay quarterly: $249 per quarter (every 3 months)

Not sure which plan is right for you? Join us on the quarterly plan. Then later you can always decide to upgrade to the cheaper yearly plan.

Why is the price in the checkout different from on this page?

There are 2 reasons why the price on the sales page might be different from the price during checkout:

Local currency: our payment system automatically converts the price in US dollars to your local currency
VAT: the system also adds VAT where appropriate. But if you have a VAT number, you can take off this amount. To do so, you should see a small link on the right-hand side to add your VAT number

Is this for beginners? I'm afraid this is too advanced for me.

This membership is not for you if you're just starting out. If you've never managed a Google Ads campaign, most of the things you'll learn in the Lab are too advanced.

But if you get a bit of experience with Google Ads and, most importantly, are eager to get better, then Store Growers Lab can supercharge that progress.

Our Roadmap is specifically designed to teach you the skills that are needed to level up your testing skills and get better results from it.

And you can tap into the community for answers to all the questions or doubts you might have about your work. Consider us your colleagues from the internet.

What makes this different program unique from other groups and courses?

There are many ways for you to get better at Google Ads.

Courses put you on your way. But at some point, you've learned pretty much all there is to learn from a set of instruction videos. And at that point, you need to go on your own journey.

Until now, that journey was a lonely one. Without peers that are at a similar level or other advertisers to discuss ideas with.

The Store Growers Lab solves this.

Can I get personal feedback on my campaigns?

Inside our community, we have a dedicated section that's reserved exclusively to get feedback on your campaigns.

You post your questions, add a screenshot or even record a small video where you walk us through your issues.

There you can get answers from Dennis and other experts in the community.

During Lab Hours, our live calls, there is also be room for questions.

How up-to-date is this program?

The goal of this program literally is to keep you up to date with what's working in Google Ads right now.

So all the information is 100% up to date.

Can I share access to this course?

Membership is tied to a personal account and therefore cannot be shared.

If you have multiple people inside of your company you'd like to purchase access for, get in touch with support@storegrowers.com to find out our discounted group pricing options.

How often will new material be added?

There will be an ongoing stream of new discussions in the community. Each month we'll also have a focus area that will inspire new discussions and experiments.

What happens if I don’t enjoy the Store Growers Lab?

When you join you have 30 days to decide if this is something worth your time and one.

If you decide it's not for you, just let me know and we'll issue a refund immediately.

Can I easily cancel or change my membership?

Yes, canceling or changing your membership is extremely easy.

Before your credit card is charged, you'll receive a reminder email, allowing you to cancel or change your membership.

What happens if I cancel my membership?

If you cancel your membership, you'll lose access to the Store Growers Lab at the end of your billing cycle.

After that, you lose access to the community, live calls, lessons, and resources.

The skills are yours to keep :)

What's your refund policy?

When you join you have 30 days to decide if this is something worth your time and one.

If you decide it's not for you, just let me know and we'll issue a refund immediately.

Never be the smartest Google Ads advertiser in the room

How can my Google Ads campaigns to the next level?

But where do you get the insights that unlock the $1,000 & $10,000/hour tasks?

Introducing Store Growers Lab

Imagine being super confident about Google Ads

About your instructor

This isn't for everyone

Store Growers Lab is perfect for ambitious Google Ads Advertisers

Here is what happens when you join the Lab...

Achieve Better Results

Get new insights & advice

Connect with fellow experts

Get better at the craft of Google Ads

Deepen your knowledge

Bonuses

BONUS ONE

YouTube Shorts Ads Guide ($199 value)

BONUS TWO

Lab Vault ($299 value)

BONUS THREE

Campaign tracker worksheet ($49 value)

What's included in the Store Growers Lab?

Store Growers LabYearly

Store Growers LabQuarterly

Risk Free 100% Money Back Guarantee