Increasing sales with an online advertising campaign can seem like a daunting task for online store owners.
It is indeed challenging to create campaigns that work. Most companies spend a lot of money on ads, and they don’t take the time to figure out which parts aren’t bringing in sales. This means a lot of wasted money resulting in a high cost per sale.
You could hire a consultant or agency to take care of this. They will tweak your campaigns to make them more profitable, but their services aren’t cheap.
Because it is so easy to blow through money with Google Adwords, I wrote a guest post for BootstrappingEcommerce.com that outlines the exact steps of how to properly set up a campaign that works on a tiny budget.
You can read the full post here!