Google Ads Management for Ecommerce
Most clients come to me with one of two challenges:
- Google Ads campaigns that are underperforming whichever way you look at them: CPA, ROAS, ROI or profit
- Well-running Google Ad campaigns that need to scale
Perhaps you’ve been managing your own Google Ads campaigns. Or you’ve hired a PPC agency to do it for you.
Either way, you’re not getting the results you’re hoping for.
You need a fresh pair of eyes and some new ideas, but more than that you need someone that can execute on your big plans.
On this page, I’ll convince you why I’m that person 🤓😎
Focus on ROI
Before your campaigns are ready to scale, they need to be profitable.
So we start by getting clarity on your numbers and getting closer to the ideal scenario.
How exactly that happens depends on your business and the shape your Google Ads campaigns are in.
But my number one concern is helping you make more money. Both in the short and long term.
When you become a client, you or your team will work directly with me, Dennis.
There are no account managers, junior staff or subcontractors to deal with. What you see is what you get 😊
I really love the speed and impact that comes from this personal approach, and I hear the same from my clients.
With over 8 years experience, I’ve managed Google Ads campaigns for all kinds of ecommerce businesses. From tiny part-time operations to big international brands that spend 6 figures in the blink of an eye.
That means I’ve seen and made a lot of mistakes but have learned even more lessons. So when you hire me, you tap into all that experience.
Right after launching my store I had set up a couple of advertising campaigns. Clicks and some sales were coming in, but I was spending way too much for the sales I was getting.
I knew that the results could have been a lot better, but since it was my first store, I wasn’t sure what to expect.
While working with Dennis & Store Growers, we were able to dramatically improve our campaigns. This led to a big increase in revenue and profit, which resulted in us having a great holiday season.
Greg, Ecommerce store owner
I start by looking at your overall objectives and see what role Google Ads should play into this.
From there we decide which campaign types would be most relevant to reach your objectives:
- Google Search
- Google Shopping
- Google Display
- Google Dynamic Remarketing
- Google Remarketing
- Dynamic Search Ads
- YouTube Ads
With these campaigns we move through multiple phases:
- Traffic phase – making sure your ads show up at the right time
- Sales phase – making sure these ads actually generate a return
- ROI phase – making sure the ads make money
- Scale phase – finding the upper limits and experimenting with other campaigns
My goal is to move through these phases as quickly as possible. That means working closely together on an ongoing basis.
Google Ads Management Techniques
The exact tactics I’ll use depend on the needs of your campaigns, but here are some of the things I’ll do to improve your campaigns:
- Keyword research
- Competitor research
- Shopping feed optimization
- Shopping campaign management
- Ad testing
- Website monitoring
- Bid optimizations
- Remarketing funnels
- Bid modifiers
- Tracking improvements
- Account structure improvements
- Keyword monitoring
- And much more…
Think you’re a good fit?
If the above sounds like the thing you need, get in touch.
The clients where we get the best results are ecommerce businesses with advertising budgets of $10,000/month and up.
The more you spend on advertising, the better results you can expect.
We’ve got a couple of open slots for Q1 of 2020. Use this form to get in touch!
In the meantime, we are available for coaching and consulting calls.