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Who is this for?
Smart Shopping Jumpstart is perfect for all advertisers that want to know how to use Smart Shopping effectively.
If you're running Google Ads for multiple clients, this offer really is a no-brainer.
Smart Shopping (and Performance Max) will only become more popular in the future. So you need to learn how to integrate it effectively in your campaigns today. And see how it can benefit your clients.
If you're running an ecommerce business and using Google Ads, you need to understand how Smart Shopping works.
What it can do for your store today and how it can contribute in the future.
In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time.
— Varun, OyeHappy.com
The Smart Shopping Jumpstart course
Here is a closer look what's inside this Smart Shopping course:
Module 1: Understanding Smart Shopping
It might seem like Smart Shopping is just a different version of Google Shopping.
But that sets you up to underestimate its potential.
In this module, we'll take a look at exactly what Smart Shopping is, how it works, and why you should bother with it:
What is Google Ads?
The Ins And Outs Of Smart Shopping
Why bother with Smart Shopping?
Module 2: Getting Started with Smart Shopping
Google Ads makes it super easy to get started with Smart Shopping. But that's usually the first step where things go wrong.
Not paying attention to the details of your campaigns can make it very hard to achieve good results.
So in this module, we'll make sure you have the foundations in place to run a successful campaign.
From Product to Products Ads
Products Feed 101
Smart Shopping Setup
Smart Shopping Campaign Structure
10 Smart Shopping Strategies
What is Performance Max?
Module 3: Advanced Smart Shopping Optimization
Most advertisers get pretty frustrated when their Smart Shopping campaigns get tons of clicks, but no sales.
While you don't have the same freedom to make changes as with other Google Ads campaigns, there are plenty of things you can do.
In this module, we'll take a look at how you can tweak your campaign in order to achieve higher profitability.
The Human/Machine Combo
Ads in Smart Shopping campaigns
From Smart To Really Smart Shopping (updated)
Feed Tweaks For Smart Shopping
Analyzing Smart Shopping
Setting up Performance Max campaigns
Store Growers has helped 600+ ecommerce businesses and freelancers get better at Google Ads.
Here is what they are saying:
I used to tell everyone to stay away from Smart Shopping. Now I'm teaching a course about it. What has changed?
There are three reasons:
✅ Reason 1: It started to bring results
Up until 2 years ago the results from Smart Shopping were very poor in almost every account I tried it in. But in the last 12-15 months, Smart Shopping has become more effective.
I've always been a loud supporter of having total control over search queries and bids.
But the biggest effect Smart Shopping has had is an increase in conversion volume.
It really is able to get more clicks, and more sales compared to what we're able to get.
The ROAS doesn't always hold up, but for many clients, scale is what matters most.
🔮 Reason 2: It's the future (sort of)
Smart Shopping seemed like where Google Shopping was headed.
But with the launch of Performance Max, it turned out that Google had even bigger plans. Google will switch all Smart Shopping campaigns to Performance Max in September of 2022.
Performance Max does a lot of things, but the Shopping Ads part is exactly the same as Smart Shopping.
So because it’s the future, it doesn’t make sense to keep resisting it over some ideological reasons of what we SHOULD be able to control and what data we SHOULD have access to.
In the end, all that matters is that Google Ads/Shopping delivers good enough results for our ecommerce businesses. And I would guess most of us would be ok with that. Even if you don't see the queries or placements.
So if that’s with a Smart Shopping or Performance Max campaign, most advertisers won’t care.
But in order for that to happen, you need to have promising results. It doesn't make sense to make the whole switch today for the sole reason that this is where Google is headed.
So for us as advertisers, or freelancers supporting ecommerce stores, it makes sense to learn how to be effective without the control and data you had before.
📣 Reason 3: Reach more people
One of the main distinctions between Standard and Smart Shopping is that with Smart Shopping, your product ads show up in more places.
Besides the search results, they can also appear on the Display Network, YouTube, and Gmail.
A common misbelief is that these placements are only for the reaching people that have already been to your site (remarketing).
But with Smart Shopping, Google will also show your products to “cold” audiences across Display Network, Gmail and YouTube. These are people that have never visited your site.
This is the scary part. My experience over the years has taught me to shy away from the Display network.
But it can also be very powerful in helping you find new and bigger audiences for your products.
So let's take a look at how to make that happen for your campaigns 👇
Here is what's included inside Smart Shopping Jumpstart...
15 Smart Shopping Video Lessons
Smart Shopping is a black box.
So in these video lessons, I show you the various pieces of each campaign, how they fit together, how you can optimize them, and how to look at the results.
This will allow you to create Smart Shopping campaigns that are low risk but able to leverage the power of this new campaign type.
Cheat sheets: Smart Shopping Strategies & Reports
When you first watch a video lesson, it seem so simple. But when you try to do it on your own, all sorts of complexities pop up.
So to help you implement our tactics and strategies, we've put together two cheat sheets.
Free lifetime updates
Smart Shopping is still relatively new, but Google has already made a lot of changes to it.
Today (March 2022) the Smart Shopping Jumpstart course is 100% up to date with the Google Ads interface and strategies.
But I have no doubt that these strategies will also need to evolve in the future.
So when things change, you'll get free access to new or updated lessons.