Let the Black Box of Smart Shopping Work For You

Smart Shopping Jumpstart will help you create and optimize Smart Shopping campaigns that generate profitable sales.

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Store Growers is trusted by the world's top ecommerce brands and agencies:

"I can't get Smart Shopping to generate sales"

These last couple of years, Google has been relentless in imposing Smart Shopping on as many advertisers as possible.

Its promise is simple:

Provide a product feed, hand over your budget, and Google handles the details.

Sounds good right?

If this setup delivers enough revenue for the money you put in, it’s a great system.

And in some rare cases, it is. But for most advertisers, the actual results are quite different.

Like other Google Ads campaigns, Smart Shopping doesn’t have a problem spending your budget.

But when it comes to a high enough return, it gets challenging.

When you launch your first Smart Shopping campaign, there is a very high likelihood that it will be unprofitable.

Usually that’s nothing to worry about. With the right optimizations, you can nudge the campaign in the right direction.

But with Smart Shopping, it seems there is no way to optimize them:

  • You can’t see search queries
  • You can’t add negative keywords
  • You can’t see who is being targeted
  • You can't change bids
  • You can’t add audiences
  • You can’t see where your ads show up

Without much insight or control over your Smart Shopping campaigns, what can you do?

Introducing Smart Shopping Jumpstart

Smart Shopping Jumpstart is a self-paced online video course to learn how to use Smart Shopping to generate profitable sales.

To do that I’ve created 15 in-depth video lessons in which I’ll guide you through every step of the Smart Shopping process.

A sneak peek of the course :)

Lifetime access. Risk Free 30-Day Money Back Guarantee

Who is this for?

Smart Shopping Jumpstart is perfect for all advertisers that want to know how to use Smart Shopping effectively.


If you're running Google Ads for multiple clients, this offer really is a no-brainer.

Smart Shopping (and Performance Max) will only become more popular in the future. So you need to learn how to integrate it effectively in your campaigns today. And see how it can benefit your clients.

Ecommerce businesses

If you're running an ecommerce business and using Google Ads, you need to understand how Smart Shopping works.

What it can do for your store today and how it can contribute in the future.

In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time.

Varun, OyeHappy.com

The Smart Shopping Jumpstart course

Here is a closer look what's inside this Smart Shopping course:

Module 1: Understanding Smart Shopping

It might seem like Smart Shopping is just a different version of Google Shopping.

But that sets you up to underestimate its potential.

In this module, we'll take a look at exactly what Smart Shopping is, how it works, and why you should bother with it:


  • What is Google Ads?
  • The Ins And Outs Of Smart Shopping
  • Why bother with Smart Shopping?

Module 2: Getting Started with Smart Shopping

Google Ads makes it super easy to get started with Smart Shopping. But that's usually the first step where things go wrong.

Not paying attention to the details of your campaigns can make it very hard to achieve good results.

So in this module, we'll make sure you have the foundations in place to run a successful campaign.


  • From Product to Products Ads
  • Products Feed 101
  • Smart Shopping Setup
  • Smart Shopping Campaign Structure
  • 10 Smart Shopping Strategies
  • What is Performance Max?

Module 3: Advanced Smart Shopping Optimization

Most advertisers get pretty frustrated when their Smart Shopping campaigns get tons of clicks, but no sales.

While you don't have the same freedom to make changes as with other Google Ads campaigns, there are plenty of things you can do.

In this module, we'll take a look at how you can tweak your campaign in order to achieve higher profitability.


  • The Human/Machine Combo
  • Ads in Smart Shopping campaigns
  • From Smart To Really Smart Shopping (updated)
  • Feed Tweaks For Smart Shopping
  • Analyzing Smart Shopping
  • Setting up Performance Max campaigns

Store Growers has helped 600+ ecommerce businesses and freelancers get better at Google Ads.

Here is what they are saying:

I used to tell everyone to stay away from Smart Shopping. Now I'm teaching a course about it. What has changed?

There are three reasons:

✅ Reason 1: It started to bring results

Up until 2 years ago the results from Smart Shopping were very poor in almost every account I tried it in. But in the last 12-15 months, Smart Shopping has become more effective.

I've always been a loud supporter of having total control over search queries and bids.

But the biggest effect Smart Shopping has had is an increase in conversion volume.

It really is able to get more clicks, and more sales compared to what we're able to get.

The ROAS doesn't always hold up, but for many clients, scale is what matters most.

🔮 Reason 2: It's the future (sort of)

Smart Shopping seemed like where Google Shopping was headed. 

But with the launch of Performance Max, it turned out that Google had even bigger plans. Google will switch all Smart Shopping campaigns to Performance Max in September of 2022. 

Performance Max does a lot of things, but the Shopping Ads part is exactly the same as Smart Shopping.

So because it’s the future, it doesn’t make sense to keep resisting it over some ideological reasons of what we SHOULD be able to control and what data we SHOULD have access to.

In the end, all that matters is that Google Ads/Shopping delivers good enough results for our ecommerce businesses. And I would guess most of us would be ok with that. Even if you don't see the queries or placements.

So if that’s with a Smart Shopping or Performance Max campaign, most advertisers won’t care.

But in order for that to happen, you need to have promising results. It doesn't make sense to make the whole switch today for the sole reason that this is where Google is headed.

So for us as advertisers, or freelancers supporting ecommerce stores, it makes sense to learn how to be effective without the control and data you had before.

📣 Reason 3: Reach more people

One of the main distinctions between Standard and Smart Shopping is that with Smart Shopping, your product ads show up in more places.

Besides the search results, they can also appear on the Display Network, YouTube, and Gmail.

A common misbelief is that these placements are only for the reaching people that have already been to your site (remarketing).

But with Smart Shopping, Google will also show your products to “cold” audiences across Display Network, Gmail and YouTube. These are people that have never visited your site.

This is the scary part. My experience over the years has taught me to shy away from the Display network.

But it can also be very powerful in helping you find new and bigger audiences for your products.

So let's take a look at how to make that happen for your campaigns 👇

Here is what's included inside Smart Shopping Jumpstart...

15 Smart Shopping Video Lessons

Smart Shopping is a black box.

So in these video lessons, I show you the various pieces of each campaign, how they fit together, how you can optimize them, and how to look at the results.

This will allow you to create Smart Shopping campaigns that are low risk but able to leverage the power of this new campaign type.

Cheat sheets: Smart Shopping Strategies & Reports

When you first watch a video lesson, it seem so simple. But when you try to do it on your own, all sorts of complexities pop up.

So to help you implement our tactics and strategies, we've put together two cheat sheets.

Free lifetime updates

Smart Shopping is still relatively new, but Google has already made a lot of changes to it.

Today (March 2022) the Smart Shopping Jumpstart course is 100% up to date with the Google Ads interface and strategies.

But I have no doubt that these strategies will also need to evolve in the future.

So when things change, you'll get free access to new or updated lessons.

Lifetime access. Risk Free 30-Day Money Back Guarantee

" Each subject is covered in a great level of depth, without any fluff. Worth every penny! "
- Perry, Tidi-Cable.com

" Thanks to Dennis' advice we set things up in a way that is much easier for us to manage. "
- Scott


In addition to the Smart Shopping Jumpstart course, I’m also going to throw in 2 bonuses for free that will help you properly kick-start your Smart Shopping ads and make them profitable.


Google Shopping Setup Checklist ($19 value)

Getting all of the different Google tools connected can be a real nightmare.

Misconfiguration can lead to frustration or even poor performing campaigns.

This easy-to-use checklist will show you the exact steps you need to take before you can run your first Smart Shopping campaign.


Campaign tracker worksheet ($49 value)

Keeping track of what you've changed and how it affects your campaigns can be tedious.

But it's essential if you want to understand what's working and what's not.

With this campaign tracker worksheet, it's easy to keep track of the exact changes and the impact they had on your campaigns.

Lifetime access. Risk Free 30-Day Money Back Guarantee

Are You Ready For Smart Shopping Jumpstart?

When you join today, you’ll get access to:

  • 15 video lessons on Smart Shopping ($199 value)
  • Cheat sheets: Smart Shopping Strategies & Reports ($38 value)
  • Google Shopping Setup Checklist ($19 value)
  • Campaign Tracker Worksheet ($49 value)

Total value: $305

Today's price: $199

Lifetime access. Risk Free 30-Day Money Back Guarantee

Risk Free 100% Money Back Guarantee

I guarantee that you’ll love this program.

If you don't, I offer a 30-day money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Sounds fair?

About your instructor

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 12 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now you're able to tap into this experience to get your campaigns going!


What exactly am I getting once I purchase?

You'll get access to Smart Shopping Jumpstart course which includes:

  • All 15 Smart Shopping video lessons
  • 2 Cheat Sheets
  • Free lifetime updates

You also get free access to two bonuses:

  • Google Shopping Setup Checklist
  • Campaign Tracker Worksheet

Can I use this for my clients?

Yes! If you're a freelancer, consultant or media buyer in an agency, you can leverage this course for all of your clients.

What's your refund policy?

This product is backed by a risk free 100% money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

How up to date are these tactics?

We’ve just finished putting this together (March 2022). So this is 100% up to date with tactics, strategies and the current Google Ads interface.

Over time, we’ll keep expanding the course, and making updates to the existing lessons.

Other questions

If you have any questions or concerns, be sure to let us know.
We' re happy to help.

Email: support@storegrowers.com

Lifetime access. Risk Free 30-Day Money Back Guarantee