Go Beyond Google Ads Best Practices And Break Through Performance Plateaus

The Testing Lab course helps you to implement a process that will help you to keep scaling your Google Ads campaigns.


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Store Growers is trusted by the world's top ecommerce brands and agencies:

"I get stuck with Google Ads"

A lot of advertisers feel stuck when improving their Google Ads campaigns.

After implementing all of the so-called best practices, many they still fail to achieve traction.

Or they have campaigns that are in ok shape, but they’re out of ideas on how to take things to the next level.

It's something that really hit home a few years into my Google Ads journey.

With every new client, I was applying all knowledge that I got from articles, videos, and conferences I attended.

But sometimes this just wasn't enough.

I'd be managing an account for 6 months, and while we had made big leaps when we started, results weren't changing much from month to month.

This create some friction with the client, which made me pretty nervous as well.

And I was out of ideas on what to do next...

I was stuck!

Over the years, I've definitely expanded my list of tactics, but that hasn't prevented me from hitting those plateaus once in a while.

What's helped me most in those situations was to move away from a wait-and-see approach to being more proactive about my testing.

And now I've developed something to help you do the exact same thing.

Introducing Testing Lab

The Testing Lab is a self-paced online course for ecommerce business owners and freelancers to learn how to improve their Google Ads when best practices aren’t sufficient.

To do that I’ve created 15 in-depth video lessons in which I’ll guide you through every step of my testing process.

Sneak peek ;)

Yes, I want this >

Who is this for?

The Testing Lab is not for beginners. It's for advertisers that know their way around Google Ads, and that are looking to take that next step.


If you're running Google Ads for clients, you need to have a process in place to continue to get better at your craft.

Because generating better results will lead to happier clients which allows you to charge higher rates!

Ecommerce businesses

If you're running an ecommerce business and using Google Ads, it might be hard for you to keep up with changes in Google Ads.

Having a process in place to track these changes and test them will allow you to tap into new opportunities!

In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time.

Varun, OyeHappy.com

The Testing Lab course

Here is a closer look at what's inside The Testing Lab course:

Module 1 - The Testing Loop

Most advertisers have a pretty basic “testing process”. It consists of making a change and then maybe looking at the results a few days later.

That gets you some results, but you’re probably leaving money on the table.

By making a couple of tweaks to your workflow, you can go from being stuck to having a plan and knowing what to try next.

In this module, we'll start from a very basic testing process, and we'll gradually evolve into how to most advanced Google Ads experts run tests.


  • The Tale Of 2 Google Ads Advertisers
  • The Testing Loop
  • The 4 Optimization Stages

Module 2 - The Elements

Within Google Ads, there are hundreds of separate parts that you can change.

Should you put more than one keyword match type in the same ad group? Run duplicate campaigns with the same budget? Etc.

In this module, I won't give you the definitive answers to those questions, but I'll show you how you can find out the answers for your account.

We'll tackle all of the challenges that get in the way of testing every piece of the Google Ads platform.

We’ll go into the practical details on how to properly test keywords, ads, bidding strategies, campaign types, multi-account structures, etc.


  • How To Test: Keywords
  • How To Test: Products
  • How To Test: Bid strategies
  • How To Test: Ads
  • How To Test: Ad extensions
  • How To Test: Negative keywords
  • How To Test: Settings
  • How To Test: Campaign structures
  • How To Test: Campaign types
  • How To Test: Account structures
  • How To Test: Multi-account structures

Module 3 - The Toolbox

Getting from where you are at today, to running your own experiments based on your own research might require some changes in the way you work.

To help you upgrade your workflow, and get all the benefits of what you learn in this course, this third module will give you a lot of tools.

We'll provide you with worksheets, tools, and calculators to make you more effective!


  • Google Ads Experiments
  • The Testing Notes System

Store Growers has helped 600+ ecommerce businesses and freelancers get better at Google Ads.

Here is what they are saying:

Google Ads Keeps Changing More, More Quickly

These last couple of years, it seems like Google has really increased the pace of changes to Google Ads.

Here are the biggest changes just in the last year:

  • Changing keyword match types
  • Sunset of Expanded Text Ads
  • Performance Max campaigns replacing Smart Shopping
  • The forced rollout of Google Analytics 4

Every single one of those changes requires you to change your approach.

On the one hand, it's a bit of a hassle, but on the other hand, it's an opportunity.

Take for example Performance Max. Even though the forced switch is just a few months away, many advertisers are sticking to their reliable Smart Shopping campaigns.

But the day that you're forced to switch will be there sooner than you expect, causing you to need to make drastic decisions that can have a huge impact on your campaigns.

While if you start your early experiments today, the stakes aren't that high. And trying this out can even be fun!

So let's take a look at how to make that happen for your campaigns 👇

Here is what's included inside The Testing Lab...

15 Video Lessons

In these video lessons, I'll break down the whole testing process.

We'll also cover practical advice on how to test the different pieces of Google Ads.

This will allow you to immediately implement these practices in your campaigns.

Testing Loop cheat sheet

You can make your testing process as simple or complex as you want.

But in order for you not to get overwhelmed, I've put together a cheat sheet that allows you to slowly incorporate the habits of the professional testers.

Free lifetime updates

We've just launched this first version of The Testing Lab together.

So as of today (May 2022), the course is 100% up to date with the Google Ads interface and strategies.

But I have no doubt that these strategies will also need to evolve in the future.

So when things change, you'll get free access to new or updated lessons.

" Each subject is covered in a great level of depth, without any fluff. Worth every penny! "
- Perry, Tidi-Cable.com

" Thanks to Dennis' advice we set things up in a way that is much easier for us to manage. "
- Scott


In addition to the Testing Lab course, I’m also going to throw in 2 bonuses for free that will help you properly kick-start your own testing process.


My Performance Max Testing Notes ($49 value)

What better way to show my testing process than to share my testing Notes on Performance Max with you.

It will show you my findings so far, everything that I'm currently testing, and what I've still got planned.


Campaign tracker worksheet ($49 value)

Keeping track of what you've changed and how it affects your campaigns can be tedious.

But it's essential if you want to understand what's working and what's not.

With this campaign tracker worksheet, it's easy to keep track of the exact changes and the impact they had on your campaigns.

Are You Ready For The Testing Lab?

When you join today, you’ll get access to:

  • 15 video lessons ($149 value)
  • Testing Loop Cheat Sheet ($19 value)
  • My Performance Max Testing Notes ($49 value)
  • Campaign Tracker Worksheet ($49 value)

Total value: $266

Today's price: $149

Risk Free 100% Money Back Guarantee

I guarantee that you’ll love this program.

If you don't, I offer a 30-day money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Sounds fair?

About your instructor

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 12 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now you're able to tap into this experience to get your campaigns going!


What exactly am I getting once I purchase?

The Testing Lab course includes:

  • All 15 video lessons
  • Testing Loop Cheat Sheet
  • My Performance Max Testing Notes
  • Free lifetime updates

You also get free access to two bonuses:

  • Google Shopping Setup Checklist
  • Campaign Tracker Worksheet

Can I use this for my clients?

Yes! If you're a freelancer, consultant or media buyer in an agency, you can leverage this course for all of your clients.

What's your refund policy?

This product is backed by a risk free 100% money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

How up to date are these tactics?

We’ve just finished putting this together (May 2022). So this is 100% up to date with tactics, strategies and the current Google Ads interface.

Over time, we’ll keep expanding the course, and making updates to the existing lessons.

Other questions

If you have any questions or concerns, be sure to let us know.
We' re happy to help.

Email: support@storegrowers.com