How To Turn Clicks Into Conversions With Google Search Ads

With the Search Ads Success course, you'll stop guessing and transform Google Search Ads into a consistent and reliable sales channel.


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The Real Reason Why Your Search Ads Aren't Profitable

The reason is pretty simple.

Your campaigns spend too much for the revenue they are bringing in.  

Making Google Ads work is all about controlling costs, which starts with not wasting any money.

And there are plenty of places to waste your budget with Google Search Ads.

Some are easy to identify.

If you use Google's default options when you set up a new campaign, you end up with all keywords set to broad match, which is a recipe for disaster!

Other common mistakes are opting into too many Google recommendations, or using the wrong bidding strategies.

A very common mistake: blindly applying Google's Recommendations

Uncovering these mistakes is a frustrating experience, as you realize how much money you've wasted.

But luckily they're pretty easy to fix.

Once you learn more about the different parts of Search Ads, how they interact, and what the common pitfalls are, you can save 10-25% of your Google Ads budget without impacting sales!

The other big area of wasted ad spend is one that's less obvious.

And that's running ads on search queries where you shouldn't be advertising.

Competing with the likes of Amazon for a keyword that gets 120,000 searches a month is a recipe for disaster.

Most advertisers would agree with that statement, and you don't explicitly set out to do this.

But it's a consequence of the campaign types you're using, and how you've set them up.

If you don't know that this is happening, you're blind to the real cause of why their ads aren't working.

All you see in your Google Ads reports is that the numbers don't make sense.

And if you don't make a drastic change, it’s pretty clear what will happen.  

After a few months of seeing little to no results, you’re going to stop advertising.  

Or maybe you’ll keep your campaigns going for a couple of dollars a day. Because it's cheap enough and “it can’t hurt, right?”.  

But at that point, it is clear that Google Search Ads are never going to amount to anything meaningful.

Instead of having a steady stream of customers and revenue that you can use to build the rest of your business, you’ll have to look at some other channels to find traffic and sales.  

But some ecommerce businesses do see results from Google Search Ads.  

So, what is the underlying approach that these advertisers use to bring in enough sales for what they spend? How did they get to that point?

And how can you do the same?

Introducing Search Ads Success

Search Ads Success is a self-paced online course for entrepreneurs and freelancers to learn how to use Google Search Ads to generate profitable sales.  

To do that I’ve created 32 in-depth lessons that will guide you through every step of creating and optimizing your Google Search Ads campaigns.

The Search Ads Success course preview

Checkout price will be in your local currency & VAT might be added*

I recommend this training to anyone who wants to set up, optimize and scale successful Google Ads campaigns to keep happy clients.

Jessica, Agency team lead

Who is this for?

Search Ads Success is perfect for all advertisers that want to know how to use Search Ads to scale their ecommerce sales.

Freelancers & agencies

If you're working with ecommerce clients, you need to have a firm grasp of Search Ads.

They've become more competitive and expensive in the last few years.

So you need to be able to offer clients (and prospects) up-to-date information AND have the ability to drive the results they're looking for.

You can try to piece together information and sift through Google announcements, news articles, or hot takes from other people.

Or you can skip ahead and download all the knowledge, experience, and techniques that we've figured out the hard way.

Ecommerce businesses

If you're using Google Ads to drive sales for your ecommerce business, you need to take a real look at Search Ads.

They have huge potential, but they're not easy to make work.

Not only do you need to know the theory of how and where your ads will show up, but you also need the practical skills to know what actions to take based on your results.

If you attempt to use Search Ads without these essential skills, Google will not hesitate to take your money and leave you empty-handed.

The Search Ads Success course

Here is a closer look at what's inside this Google Search Ads course:

Module 1 - Strategy

Many problems with Search Ads originate from having poor fundamentals.

That's why we kick off this course by looking at those building blocks and figuring out the most optimal approach to use Search Ads in your overall strategy.

See all lessons in this module

  • Is Your Conversion Funnel Blocking Your Growth?
  • How To Handle Your Biggest Competitor
  • Google Ads Strategy Roadmap
  • Future-Proofing Your Account Structure

Module 2 - Level Up

Rather than rehashing all the basics, the goal of this module is to crank your knowledge up a notch.

We dive deep into all the essential parts that make up a Search Ads campaign. With it, you'll find new approaches, features, and ways to be more effective at managing your campaigns.

See all lessons in this module

  • Becoming A Better Mario
  • Next Level Keyword Research
  • Adapting To Evolving Keyword Match Types - Updated
  • Running Effective Search Ads - New
  • The Power Of Pinning - New
  • Working With Ad Elements - New
  • Practical Search Ad Writing - Updated
  • Leveraging AI for Search Ads - New
  • Getting Smart About Negative Keywords
  • The Hidden Powers Of Ad Extensions
  • Banking On Budgets & Bidding
  • Google Analytics for Search

Module 3 - Optimization

The key to getting consistent results with Google Ads is having a repeatable process.

In this module, I show you the framework that I use to get consistent results for my own clients.

See all lessons in this module

  • Your Optimization Routine
  • From Keyword To Campaign Expansion
  • Testing Search Ads - Updated
  • Testing Ad Extensions - New
  • Cost Cutting with Bid Adjustments
  • Discovering the right bidding strategy
  • Solving For Mobile
  • Overhauling Existing Campaigns
  • 7 Hacks to Boost Your Quality Scores

Module 4 - Advanced Optimization

Besides executing perfectly on the basics, Google Search Ads campaigns also offer a lot of extras with plenty of potential.

In this module, I show you when and how to use them effectively.

See all lessons in this module

  • Remarketing Lists For Search Ads
  • Audience Layering: From Keywords to Buyers
  • Dynamic Search Ads
  • Automated Rules
  • 3 Must-Have Google Ads Scripts

Checkout price will be in your local currency & VAT might be added*

About your instructor

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 13 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now you're able to tap into this experience to get your campaigns going!

Dennis has been featured in top industry publications:

I was looking for a ‘straight to the point’, no fluff course from someone who has learned the hard lessons and can give me the fast track, and these completely delivered.

Rich Fraser, ecommerce entrepreneur

Here is what's included inside Search Ads Success...

Here is a closer look at what's inside this Google Search Ads course:

32 Actionable Lessons

There are a lot of moving parts to Search Ads.

So through a mix of videos and written lessons, I show you the various pieces of each campaign, how they fit together, how you can optimize them, and how to look at the results.

This will allow you to create Search Ads campaigns that generate results without "hoping" for good results.

The Search Ads Success course preview

Worksheets & cheat sheets

To make implementing the instructions from the lessons easier, we've included a ton of extra materials in the course.

These are the tools like worksheets, templates, checklists, swipe files and cheat sheets that make every part of the work easier.

We have for example:

  • Keyword research worksheet
  • Ad creation worksheet
  • Ad Elements cheat sheet

In-depth training video: Full keyword research

People often tell me they want to see the details.

And with a length of 5 hours and 40 minutes, that's exactly what I'm doing in this video. You'll see me do a keyword research process from scratch all the way until I upload the campaigns in Google Ads.

100% uncensored and unedited 🤓

Free lifetime updates

Google is constantly making changes to Google Ads and its search results.

So here at Store Growers, we're constantly making updates to the lessons in this course.

I'm confident to say that today, April 2024, this course is 100% up to date with the current Google Ads interface and strategies.

As a customer of Search Ads Success, you'll not only have lifetime access to the course but receive free updates as we roll them out.

Checkout price will be in your local currency & VAT might be added*

Lifetime access. Risk Free 30-Day Money Back Guarantee

Thank you for (Search Ads Success), I really liked it and it definitely leveled up my ad writing!

— Valentin, ecommerce entrepreneur


In addition to the Search Ads Success course, I’m also going to throw in 5 bonuses for free that will help you properly kick-start your Search Ads and make them (more) profitable.

The Google Ads Success Community ($199 value)

When learning something new, there are always questions that come up. Maybe you're facing a technical problem. Or maybe you're not sure how to apply a certain concept to your campaign.

The goal of the Google Ads Success Community is to support you during the implementation.

This exclusive Facebook group for students of our courses allows you to:  

  • Get answers to your questions
  • Learn about the latest updates related to Google Shopping and Google Ads in general
  • Connect with fellow students  

Lifetime access to this community with over 400 members is included in the price of the course.

Ad Elements Swipe File ($49 value)

Writing good and compelling ad copy is a challenge many advertisers face.

This new version of Ad Elements Swipe File gives you access to over 400+ pieces of copy that you can steal for your headlines and description texts.

You can copy/paste them, or tweak them according to your needs.

ChatGPT prompts cheat sheet ($49 value)

A quick and easy reference guide to help you create effective and compelling ads that drive clicks and conversions.

By using these prompts, you can generate a variety of ad ideas that are customized for your target audiences.


Campaign Tracker ($49 value)

The campaign tracker is the cornerstone of my optimization efforts.

It keeps track of changes I've made to my campaigns, shows me where I'm at in the optimization process and what tactics are appropriate at that exact moment.

Business Model Simulation ($19 value)

If you're paying for traffic, the building blocks of your business model need to be sound.

Finding your baseline and exploring the targets you would need to hit, makes sure your campaign doesn't just bring clicks, but also results in actual profits.

In this simulation, you can also find your break-even ROAS, a great metric to manage your campaigns with.

For freelancers and consultants, this simulation is a great tool to use during your sales process. It quickly allows you to assess a client's situation which helps with setting more accurate expectations.

Checkout price will be in your local currency & VAT might be added*

Are you ready for Search Ads Success?

  • 32 lessons on Google Search Ads ($299 value)
  • Complete 5-hour keyword research tutorial ($49 value)
  • Keyword research worksheet ($49 value)
  • Search Ads Creation worksheet ($49 value)
  • Ad Elements cheat sheet ($19 value)
  • Bonus: Lifetime access to the Google Ads Success Community ($199 value)
  • Bonus: ChatGPT prompts cheat sheet ($49 value)
  • Bonus: Ad Elements Swipe File ($49 value)
  • Bonus: Business model simulator & campaign tracker ($68 value)
  • Lifetime updates

Total value: $879

Today's price: $399

Checkout price will be in your local currency & VAT might be added*

Risk Free 100% Money Back Guarantee

I guarantee that you’ll love this program.

If you don't, I offer a 30-day money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Sounds fair?

Frequently Asked Questions

Is this course right for me?

This course is ideal if you have a little experience with Google Ads.

We'll build on that fundamental knowledge and add the skills you need to not just get clicks, but turn them into profitable sales.

You'll learn the framework that I use to get Search campaigns to break even and scale them beyond.

How is this course different from other programs out there?

Search Ads Success is the only course that's exclusively focused on helping to run better Search Ads specifically for ecommerce businesses.

We go deep whereas other programs merely skim the surface. That's the only way to help advertisers like you solve the challenges that you're facing in your account every day.

How much does the course cost?
The price for the standalone Google Search Ads Success course is $399.

The checkout price will be in your local currency & VAT might be added. If you have a valid VAT number, it can be removed.

What is the refund policy?
We offer a full 30-day money back guarantee if you're not satisfied with the course.

How up to date is this course?
This course is 100% up to date with the current Google Ads interface and strategies (October 2023).

My goal is to make this the best course on Google Search Ads on the market. For that, I provide constant updates and new material. Click this link to see all the updates.

Other questions
If you have any questions or concerns, be sure to let us know. We're happy to help.