Learn how to get your product feed right, set up effective Google Shopping campaigns and scale profits!
Shopping Ads seem like a match made in heaven for online stores. These ads show exactly what a potential customer is looking for: a product 🤓
Potential customers can just click one of the Shopping Ads and whip out their credit cards!
That's, of course, assuming that the people that click on these ads are ready to buy.
And here is where things take a different turn.
Out of the box, traffic that comes from Google Shopping campaigns does a lot worse than traffic coming from Google Search Ads campaigns:
Comparison of an "out of the box" Google Shopping and a Search campaign
As you can see in the screenshot above, the overall return is a lot lower (even negative) for the Shopping campaign.
You can try to fix this with negative keywords or changing your bids (= cost per click) but these tweaks won't fix the deeper issues that campaigns like these are suffering from.
If your results are similar, don't count on Google to help you out. When things don't work, their default suggestion is to spend more money.
But if your campaigns weren't profitable before, adding more money will just make the problem worse.
So what you need is a smarter way to optimize your campaigns.
To get better results you need to make sure that:
That process starts with getting the basics of your campaigns right, your account structure.
Account structure, the ground level of our Optimization Pyramid
Once you get this right (by working on your product feed and campaign settings), all of the next levels and time you put into optimization will only increase the return you'll get from your ad spend.
But get this wong and you will have no option but to take Google's advice and overspend on traffic that doesn't convert.
Or, you can always pull the plug and not advertise with Google Shopping.
But I know you're here to learn how to get Google Shopping working for your business. You know these campaigns have potential, but you don't know how to get it done.
And to get your campaigns to the point where you're bringing in profitable sales often requires a lot of investment, testing, and patience.
You can do it al on your own, but you'll probably make a lot of the same mistakes that I have made over the last 8 years.
These mistakes are expensive (think $1,000 and up), slow you down and prevent you from focusing on the other parts of your business.
But the good thing is that you can easily avoid the biggest mistakes if you know what to pay attention to.
That's why I created the Google Shopping Success course.
Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.
To do that I’ve created 43 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.
Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.
The course works with all ecommerce platforms and feed tools
👋 I’m Dennis Moons and I’m the founder of Store Growers.
That's me teaching an eager crowd what marketing lessons they can learn from an anime site 😅
I’m an ecommerce PPC expert and have been running Google Ads campaigns for over 8 years.
During this time I’ve managed more than $3.5 million in ad spend for my own businesses and those of clients.
I’ve worked with +60 clients ranging from small ecommerce businesses ran by solo entrepreneurs, all the way to global brands with huge marketing budgets.
And today, I’m teaching all of my strategies, tactics, mistakes, and hacks through articles, courses, speaking and coaching.
Freelancers and consultants
Don’t take my word for it, here are four people that recently used our course to improve their Shopping Ads.
In the 8 months since taking the course and applying the new knowledge to my client's account, I was able to steadily increase revenue while keeping the budget slightly lower.
The ROAS has doubled from 1.6 to 3.2 (some months it hit 3.6!).
Andrey Kisselev - Consultant at AddiMarketing.com
I purchased this course to improve my knowledge of Google Ads for ecommerce businesses and I was not disapointed.
Dennis shows you the step by step process, from setting up your product feed to running profitable shopping ads for your store.
Quinton Marks - PPC Freelancer
It is evident that Dennis is an expert in his field, and he does a wonderful job of breaking down all of the complex lessons. I already had some shopping Ads running for my eCommerce business when I found this course but was looking to learn and implement a 'real' strategy instead of just guessing.
Kevin - CEO at TheOfficeOasis.com
Dennis's course on shopping made me restructure my entire shopping campaign immediately. Before the course, we were relying on an ad agency to handle our Google marketing and now we've taken it completely in-house.
In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time. He takes an entrepreneurial approach to marketing and focuses as much on minimising wasteful spending as he does on optimising.
Varun T. - Director and CMO at OyeHappy.com
Module 1 - Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.
That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google, and how to make sure you can track the results of your campaigns.
In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.
If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.
Lessons in this module:
Module 2 - From Launch To Sales
Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.
After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.
This ensures that your campaigns improve over time and generate the results you need.
You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Lessons in this module:
Module 3 - Save And Scale
With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.
In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.
If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!
Lessons in this module:
Module 4 - Google Shopping Extras
This module zooms in on new initiatives that Google is launching around Google Shopping. Each one an opportunity to get more visibility for your products and business.
Lessons in this module:
Module 5 - Beyond Google Shopping
If you have well-optimized and profitable Google Shopping campaigns running, it's time to look beyond.
In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
Lessons in this module:
As part of this course, you'll get access to the following bonuses.
The course is great (trust me 😎) but there will always be questions or doubts that pop up while you're learning how to do Google Shopping well.
The Google Shopping Success Community aims to answer these and more.
It's an exclusive Facebook group for customers of this course that allows you to:
Access to this community is included in the price of the course.
We've got two checklists in the course to make you more effective. If you need to set up or manage a lot of campaigns, these are huge time-savers.
1 - Campaign Setup checklist will make implementing the course even easier. You'll have a good overview of every part, making sure you don't skip any important parts.
2 - Campaign Optimization checklist is a great tool to make sure you're not forgetting to improve your campaigns in the days, weeks, and months after launch!
This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.
These calculations aren't rocket science, but having them in a spreadsheet makes it easy to run different scenarios.
The campaign tracker is the cornerstone of my optimization efforts.
It keeps track of changes I've made to my campaigns, shows me where I'm at in the optimization process and what tactics are appropriate at that exact moment.
The broad strokes of Google Shopping are the same for every type of store. But certain businesses face unique challenges.
For those, I've developed a set of strategy guide that outline the exact problems and some solutions to cope with them.
Google is constantly making changes to its ad platform
That often means that tactics or tutorials get outdated.
As a customer of Google Shopping Success, you'll have lifetime access to the course and receive free updates as we roll them out.
As of May 2021, this course is 100% up to date with the current Google Ads interface and strategies. (Click here for a list of all updates )
Price includes VAT where applicable.
My number one goal is to help you be successful with your Search Ads.
So if you’ve gone through the course, have put in the work but still can't make things work, let me know.
I’ll happily refund your money up to 30 days after purchasing.
My goal with this course is not to stuff your brain with every little detail about Google Shopping.
It's a lot more practical: help you run profitable Google Shopping campaigns.
To do that, you need to understand how Google Shopping really works.
Because while Google provides a lot of information about the what and the how: find this metric here, change your CPC there, add a custom label like this, etc.
The most valuable questions remain unanswered:
That’s because the answers are a lot less straightforward, and most of them start with “it depends”.
But I believe this is the most valuable skill I can teach you.
Because once you know the why behind what you’re doing, you’ll be able to handle situations that go beyond the examples I take you through in this course.
Is this course right for me?
Google Shopping is a great way to bring interested buyers to your site. But it doesn’t work for every store.
Google Shopping and this course aren’t for you if:
How is this course different from other programs out there?
It’s one of the only courses out there exclusively focused on Google Shopping. You’ll find plenty of information on Google Ads in general.
All of the lessons come from my hands-on experience of getting results with Google Shopping Ads for the last 8 years.
How much does the course cost?
The normal price for the standalone Google Shopping Success course is . You can also get it as part of the Google Ads Success Bundle for .
Prices include VAT when applicable. But it can be removed if you have a valid VAT number.
What is the refund policy?
We offer a full 30-day money back guarantee if you're not satisfied with the course.
How up to date is this course?
This course is 100% up to date with the current Google Ads interface and strategies (May 2021).
My goal is for Google Shopping Success to be the best course on Google Shopping on the market. For that, I provide constant updates and new materials. You can find a change log here.
Google Shopping is one of the best channels for online retailers to make sales.
And Google Shopping Success is your guide to make that happen.