The #1 Google Shopping Training Course

Google Shopping Success is our step-by-step system to set up, optimize and scale your Google Shopping campaigns.

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Store Growers is trusted by the world's top ecommerce brands and agencies:

"I don't feel like I'm getting good enough results."

Shopping Ads seem like a match made in heaven for online stores.

That's because you're giving a potential customer exactly what they're looking for: the product they are interested in with a photo and the price.

Potential buyers for your product are just one click away.

But when you start your first Google Shopping campaign, you'll quickly find out that it's not that easy.

If you compare Google Shopping campaign left on default settings with Google Search campaign on default settings, Shopping campaign will do way worse:

Comparison of Google Shopping and a Google Search campaign on default settings

The screenshot above shows the difference between Shopping & Search campaigns for one of my clients before we started working together.

Let's compare the stats between visitors from Shopping Ads vs those from Search Ads:

  • Higher bounce rate (68% vs 45%)
  • Less pages / session (4.49 vs 8.49)
  • Lower conversion rate (1.2% vs 1.7%)

All three metrics are indicators of lower quality visitors.

The same trend can be seen in the return for the campaigns above:

  • Shopping: 0.8 ROAS ( = $0.8 in revenue for every $1 in ad spend)
  • Search: 2.7 ROAS

You can try to fix this with negative keywords or changing your bids (= cost per click) but these tweaks won't fix the deeper issues that campaigns like these are suffering from.  

If your results look similar to my examples above, don't count on Google to help you. When things don't work, their default suggestion is to simply spend more money.   

But if your campaigns aren't profitable now, adding more money will just make the problem worse.  

So what you need is a smarter way to optimize your campaigns.

That's why I created the Google Shopping Success course.

Introducing Google Shopping Success

Google Shopping Success is a self-paced online video course on how to use Google Shopping to generate profitable sales.  

To do that I’ve created 69 in-depth lessons in which I’ll guide you through every step of the Google Shopping process.

Every lesson covers a single topic and teaches you how to go from knowing nothing to running advanced and highly profitable Shopping campaigns.  

google shopping success course screenshot
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How To Crack The Google Shopping Black Box

I ran my first Google Shopping campaign 9 years ago and I remember that back then it really did feel like I am trying to crack the black box.

At first I managed the campaigns for small stores with tiny budgets and it seemed like I did not have any control over what searches my products were showing up for.

All I could do (or so I thought) was raise the budget, change bids, and maybe add some negative keywords.

But that wasn't enough. I wasn't able to generate the results that my clients were expecting (and paying me for!).

I’ve realized I will need to put a lot more effort into figuring out a way to optimize my campaigns and make them more profitable.

Google was, and still is, great at teaching you the WHAT and the HOW of Google Ads. Find this metric here, change your CPC there, add a custom label like this, etc.  

But I when it came to WHY, most questions remained unanswered:

  • Why is that metric important?
  • Why should you increase your CPC?
  • Why should you add custom labels?
  • Etc.

I realized that to get bigger clients, I needed to understand how Google Shopping really works and improve my skills.

I started reading articles, paying for coaching sessions with other consultants and agencies, attending conferences and happy hours after those same conferences to network with speakers and Google employees.

All of the above was, beyond doubt, a very valuable learning curve. But what proved to work the best was the practical side of it - applying the knowledge to my own campaigns.

By tinkering, trying new things and keeping track of what worked and what didn't, I slowly figured out what works.

This led to better results and bigger clients, which allowed me to try even more different things.

I did a quick calculation and I've managed over $5 million on Google Ads since I got into ecommerce about 12 years ago.


But things didn't always go as planned. Over the years I have made a couple of very expensive mistakes.

Which resulted in a very awkward phone calls with clients (and even losing a client as a result of it).

If you want to get better at Google Shopping, you can go through a similar journey. You can do it on your own, but you'll need plenty of time, money and patience and you'll make a lot of the same mistakes that I've made.

This course offers you a shortcut at learning how to build profitable Google Shopping campaigns.

Who is this for?

Google Shopping Success is perfect for all advertisers that want to know how to use Google Shopping effectively.


If you're running Google Ads for multiple clients, this offer really is a no-brainer.

Google Shopping has only gotten more competitive during the last few years. So you need to be on top of things to be able to deliver results for your clients.

Ecommerce businesses

If you're running an ecommerce business and using Google Ads, you need understand how Google Shopping works.

You need details and tactics that will allow you to thrive using this type of ads.

Here is what our students are saying..

Don’t take my word for it, here are four people that recently used our course to improve their Shopping Ads.

"In the 8 months since taking the course and applying the new knowledge to my client's account, I was able to steadily increase revenue while keeping the budget slightly lower. 

The ROAS has doubled from 1.6 to 3.2 (some months it hit 3.6!). "

Andrey Kisselev - Consultant at

"I purchased this course to improve my knowledge of Google Ads for ecommerce businesses and I was not disappointed.  

Dennis shows you the step by step process, from setting up your product feed to running profitable shopping ads for your store."

Quinton Marks - PPC Freelancer

"It is evident that Dennis is an expert in his field, and he does a wonderful job of breaking down all of the complex lessons. I already had some shopping Ads running for my eCommerce business when I found this course but was looking to learn and implement a 'real' strategy instead of just guessing."

Kevin - CEO at

"Dennis' course on shopping made me restructure my entire shopping campaign immediately. Before the course, we were relying on an ad agency to handle our Google marketing and now we've taken it completely in-house. 

In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time. He takes an entrepreneurial approach to marketing and focuses as much on minimising wasteful spending as he does on optimising.  "

Varun T. - Director and CMO at

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About your instructor

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 12 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now, you have a unique chance to tap into my knowledge and get your campaigns going!

The Google Shopping Success course

Module 1 - Setting Up For Success

Getting started with Google Shopping means you have to get a lot of different parts working and systems connected.

It's not rocket science, but it can be a huge obstacle to overcome, especially if you're not very technical.

So in this first module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.  

We'll start out by creating a product feed. I will explain how to send it to Google and how to make sure you can track the results of your campaigns.  

It doesn’t matter which ecommerce platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re using different software.

If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.  

Lessons in this module:  

  • From Product to Product Ad
  • Product Feeds 101
  • Setting Up Google Merchant Center
  • Product Feeds on Shopify
  • Product Feeds on Woocommerce
  • Product Feeds on other platforms
  • Fixing Problems in Google Merchant Center
  • Setting Up Google Ads
  • Setting Up Google Analytics 

Module 2 - From Launch To Sales

Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first Shopping campaign.  

After the launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize different parts of my own Google Shopping campaigns.

This ensures that your campaigns improve over time and generate the results you need.  

You’ll see me work on actual campaigns while I talk you through why I’m making certain changes and how they tie into the bigger picture.  

Lessons in this module:  

  • Lessons From a Million Dollar Ad Account
  • Under The Hood
  • Launching Your First Google Shopping Campaign
  • The Ins And Outs Of Smart Shopping
  • The Optimization Pyramid
  • Account Structure
  • Keywords
  • Bidding
  • Bid Adjustments
  • Your Optimization Routine
  • Tracking sales with Google Analytics 

Module 3 - Save And Scale - Advanced Optimization

With your campaigns launched and the basic optimization taken care of, it’s time to take them to the next level.

In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.  

If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system which is essential to get ahead!  

Lessons in this module:  

  • Custom labels
  • Search query level bidding (+ cheatsheet)
  • Keyword Research on Steroids: N-Gram Analysis
  • Product Feed Optimization
  • Leveraging Audiences
  • Competitive research
  • Star Ratings
  • Merchant promotions
  • Google Merchant Center Feed Rules
  • Working with Supplemental Feeds 
  • Data Feed Tools
  • Target ROAS Bidding
  • Product level ad groups
  • Showcase Shopping Ad Type
  • From Smart To Really Smart Shopping - Advanced Optimization Tactics
  • Advanced Google Analytics
  • Pulling The Plug

Module 4 - Mastering Smart Shopping

At first it might seem like Smart Shopping is just a different version of Google Shopping.

But that sets you up to underestimate its potential.

In this module, we'll take a look at exactly what Smart Shopping is, how it works, and how to optimize Smart Shopping campaigns.

(You'll also learn how I went from hating Smart Shopping, to now using it in almost every account!)

Lessons in this module:  

  • Why bother with Smart Shopping?
  • Smart Shopping Setup
  • Smart Shopping Campaign Structure
  • 10 Smart Shopping Strategies
  • The Human/Machine Combo
  • Ads in Smart Shopping campaigns
  • From Smart To Really Smart Shopping
  • Feed Tweaks For Smart Shopping
  • Analyzing Smart Shopping
  • What is Performance Max?
  • Setting Up Performance Max

Module 5 - Google Shopping Extras

Besides the core advertising campaigns, Google Shopping offers additional opportunities to get more visibility for your products and business.

Lessons in this module:  

  • Free Listings Guide (formerly known as Surfaces on Google)
  • Getting a CPC discount with CSS (EU only)
  • Strategy Guide: Google Shopping Success For Dropshippers
  • Strategy Guide: Google Shopping Success For Print On Demand
  • Local Inventory Ads Guide (coming soon)

Module 6 - Beyond Google Shopping

If you have well-optimized and profitable Google Shopping campaigns running, it's time to look beyond.  

In this module, I will show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.

Lessons in this module:  

  • What's next?
  • Dynamic Remarketing (includes installation guide)
  • Static Remarketing
  • From Shopping To Search Campaigns
  • The finish line
  • The next layer of Google Ads

Lifetime access. Risk Free 30-Day Money Back Guarantee

The course works with all ecommerce platforms and feed tools

Store Growers has helped 600+ ecommerce businesses and freelancers get better at Google Ads.

Here is what they are saying:

A Peek Inside The Course

Here is what's included inside Google Shopping Success ...

69 Google Shopping Lessons

It's not always clear where to start or what to do to get better results.

All the videos in this course build on one another.

That also means that you don't have to finish the course before you can start building or optimizing your campaigns.

If you're struggling with a very specific problem in your campaigns, you can also browse through the video lessons and find the one to help you.

Bonus materials

To make implementing the instructions from the lessons easier, we've included a ton of bonus material in the course.

Things like worksheets, templates, checklists and cheat sheets will help you keep the momentum.

High Quality English Subtitles

This course has had successful students from all over the world.

To help those that might not be that fluent in English, I've added professional subtitles.

That allows everyone to auto translate them into any language you see fit.

Free Lifetime Updates

Even though Google Shopping has been around for a while, there are always changes being made.

The biggest example is Smart Shopping and automation becoming so much more important.

Today (August 2022) the Google Shopping Success course is 100% up to date.

But I have no doubt that there might be changes to the interface or to the tactics and strategies in the future.

So when things change, I change the course and you get free access to new or updated lessons!

Now Just

Lifetime access. Risk Free 30-Day Money Back Guarantee

Price includes VAT where applicable.

" Each subject is covered in a great level of depth, without any fluff. Worth every penny!"
- Perry,


In addition to the Google Shopping Success course, I’m also going to throw in 6 free bonuses that will make the process of building profitable Shopping campaigns even easier.

Bonus #1: The Google Shopping Success Community

When learning something new, there are always questions that come up. Or maybe you understand the big picture, but aren't 100% on how to apply it to your campaigns.

The goal of the Google Ads Success Community is to support you during the implementation.

It's an exclusive Facebook group for students of this course that allows you to:  

  • Get answers to your questions
  • Learn about the latest updates in Google Shopping land
  • Connect with fellow students  

Access to this community is included in the price of the course.

Bonus #2: Checklists

We've got two checklists in the course to make you more effective. If you need to set up or manage a lot of campaigns, these are huge time-savers.

1 - Campaign Setup checklist: will make implementing the course even easier. You'll have a good overview of every part, making sure you don't skip anything important.  

2 - Campaign Optimization checklist: is a great tool to make sure you're not forgetting to improve your campaigns in the days, weeks, and months after the launch!

Bonus #3: ROAS calculator

This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.

These calculations aren't rocket science, but having a spreadsheet makes running of different scenarios easy.

Bonus #4: Campaign tracker worksheet

The campaign tracker is the cornerstone of my optimization efforts.

It keeps track of changes I've made to my campaigns, shows me where I'm at in the optimization process and what tactics are appropriate at that exact moment.

Bonus #5: Strategy Guides

The broad strokes of Google Shopping are the same for every type of store. But certain businesses face unique challenges.

For those, I've developed a set of strategy guides that outline specific problems and some solutions for tackling them.

Current guides:

  • Google Shopping Success For Dropshippers
  • Google Shopping Success For Print on Demand
  • Free Listings

Bonus #6: Black Friday Prep Sessions

Last year, we hosted 4 live coaching sessions in the weeks leading up to Black Friday.

Today, all of these recordings are accessible in our Video Vault.

You can use them to get ready for the biggest shopping season of the year!

Lifetime Access (Updates)

Google is constantly making changes to the Ads platform.

That often means that tactics or tutorials become outdated.

As a Google Shopping Success student, you'll have lifetime access to the course and you will receive free updates as we roll them out.

As of August 2022, this course is 100% up to date with the current Google Ads interface and strategies. (Click here for a list of all updates)

Lifetime access. Risk Free 30-Day Money Back Guarantee

Are You Ready For Google Shopping Success?

When you join today, you’ll get access to:

  • 69 lessons on Google Shopping ($499 value)
  • Life time access to the Google Shopping Success community ($99 value)
  • Cheat sheets: Smart Shopping Strategies & Reports ($38 value)
  • Google Shopping Setup Checklist ($19 value)
  • Google Shopping Optimization Checklist ($19 value)
  • Keyword research worksheet ($49 value)
  • Search Ads creation worksheet ($49 value)
  • Extra worksheets: ROAS caclulator & Campaign Tracker Worksheet ($99 value)
  • Access to the Black Friday Prep Video Vault ($199 value)


Today's price: $499

Risk Free 100% Money Back Guarantee

I guarantee that you’ll love this program.

If you don't, I offer a 30-day money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.
Sounds fair?

Frequently Asked Questions

What exactly am I getting once I purchase?

You'll get access to Google Shopping Success course which includes:

  • All 69 Google Shopping video lessons
  • High quality English subtitles
  • Free lifetime updates

You also get free access to six bonuses:

  • Access to the Google Shopping Success community
  • 2 checklists
  • 3 strategy guides
  • 2 worksheets
  • Video vault

Is this course right for me?

Google Shopping is a great way to bring interested buyers to your site. But it doesn’t work for every store.  

Google Shopping and this course aren’t for you if:  

  • People aren’t actively searching for your products in Google
  • Your products aren’t easy to explain with a couple of keywords  
  • You sell products where we've seen mixed results: one of a kind products like art, custom jewellery or vintage products

How is this course different from other programs out there?

It’s one of the only courses out there exclusively focused on Google Shopping. You’ll find plenty of information on Google Ads in general. But this course is unique because it focuses 100% on ecommerce businesses.

All of the lessons come from my hands-on experience of getting results with Google Shopping Ads for the last 9 years.

How much does the course cost?

The normal price for the standalone Google Shopping Success course is $499. You can also get it as part of the Google Ads Success Bundle for $699.

Prices include VAT when applicable. But it can be removed if you have a valid VAT number.

What is the refund policy?

This product is backed by a risk free 100% money back guarantee.

If you go through the course and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

How up to date is this course?

This course is 100% up to date with the current Google Ads interface and strategies (August 2022).

My goal is for Google Shopping Success to be the best course on Google Shopping on the market. For that, I provide constant updates and new materials. You can find a change log here.

Other questions

If you have any other questions, be sure to let us know.
We're happy to help.


Yes, I want lifetime access to Google Shopping Success 

Google Shopping is one of the best channels for online retailers to make sales.  

And Google Shopping Success is your guide to make that happen.

Lifetime access. Risk Free 30-Day Money Back Guarantee