Google Shopping Success Training Course

As you can see in the screenshot above, the overall return is a lot lower (even negative) for the Shopping campaign.

You can try to fix this with negative keywords or changing your bids (= cost per click) but these tweaks won't fix the deeper issues that campaigns like these are suffering from.

If your results are similar, don't count on Google to help you out. When things don't work, their default suggestion is to spend more money.

But if your campaigns weren't profitable before, adding more money will just make the problem worse.

So what you need is a smarter way to optimize your campaigns.

How To Crack The Google Shopping Black Box

To get better results you need to make sure that the right products (the ones with the best margin) appear for the right search queries (that bring buyers to your site) at the right price (the lowest that you can get away with).

That process starts with getting the basics of your campaigns right, your account structure.

Once you get this right (by working on your product feed and campaign settings), all of the next levels and time you put into optimization will only increase the return you'll get from your ad spend.

But get this wong and you will have no option but to take Google's advice and overspend on traffic that doesn't convert.

Or, you can always pull the plug and not advertise with Google Shopping.

But I know you're here to learn how to get Google Shopping working for your business. You know these campaigns have potential, but you don't know how to get it done.

And to get your campaigns to the point where you're bringing in profitable sales often requires a lot of investment, testing, and patience.

You can do it al on your own, but you'll probably make a lot of the same mistakes that I have made over the last 8 years.

These mistakes are expensive (think $1,000 and up), slow you down and prevent you from focusing on the other parts of your business.

But the good thing is that you can easily avoid the biggest mistakes if you know what to pay attention to.

That's why I created the Google Shopping Success course.

I’m an ecommerce PPC expert and have been running Google Ads campaigns for over 8 years.

During this time I’ve managed more than $3.5 million in ad spend for my own businesses and those of clients.

As an official Google Partner, I’ve worked with +60 clients ranging from small ecommerce businesses ran by solo entrepreneurs, all the way to global brands with huge marketing budgets.

And today, I’m teaching all of my strategies, tactics, mistakes, and hacks through articles, courses, speaking and coaching.

Setting Up For Success

With Google Shopping, getting the technical parts right is often a huge obstacle.

That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.

In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.

It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.

If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.

Lessons in this module:

From Product to Product Ad
Product Feeds 101
Setting Up Google Merchant Center
Product Feeds on Shopify
Product Feeds on Woocommerce
Product Feeds on other platforms
Fixing Problems in Google Merchant Center
Setting Up Google Ads
Setting Up Google Analytics

From Launch To Sales

Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.

After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.

This ensures that your campaigns improve over time and generate the results you need.

You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.

Lessons in this module:

Under The Hood
Launching Your First Google Shopping Campaign
The Optimization Pyramid
Account Structure
Keywords
Bidding
Bid Adjustments
Your Optimization Routine
Tracking sales with Google Analytics

Save And Scale

With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.

In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.

If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!

Lessons in this module:

Custom labels
search query level bidding
Product Feed Optimization
Competitive research
Star Ratings
Merchant promotions
Google merchant center feed rules
Data Feed Tools
Target ROAS Bidding
Product level ad groups
Showcase Shopping Ad Type
Advanced Google Analytics
Pulling The Plug

I am excited to see the results of making these changes as well as implementing the rest of the action items in the course as I go through.

I recommend this training to anyone who wants to set up, optimize and scale successful Google Shopping campaigns to keep happy clients.

Jessica R. - Agency team lead

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What I especially liked about the course is that the videos are bite-sized. Not too long (so I can fit it in before doing other work in the morning) and not too short (so you learn something valuable with every lesson).

Also, whenever I had a question, Dennis responded to me in a quick and helpful way.

Evelien M. - Marketing manager

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I was looking for a ‘straight to the point’, no fluff course from someone who has learned the hard lessons and can give me the fast track, and these completely delivered.

Rich Fraser, Ecommerce owner

My goal with this course is not to stuff your brain with every little detail about Google Shopping.

It's a lot more practical: help you run profitable Google Shopping campaigns.

To do that, you need to understand how Google Shopping really works.

Because while Google provides a lot of information about the what and the how: find this metric here, change your CPC there, add a custom label like this, etc.

The most valuable questions remain unanswered:

Why is that metric important?
Why should you increase your CPC?
Why should you add custom labels?
Etc.

That’s because the answers are a lot less straightforward, and most of them start with “it depends”.

But I believe this is the most valuable skill I can teach you.

Because once you know the why behind what you’re doing, you’ll be able to handle situations that go beyond the examples I ake you through in this course.

Can’t I simply hire someone to do this for me?

Yes you can, but hiring a good freelancer or agency is expensive.

I do this for clients and you’ll pay for the setup of the account plus for the ongoing optimization of these campaigns. If you’re an established store with money to hire these type of services, great. But if you’re starting out on a small scale or with a small budget, it doesn’t make financial sense to hire a freelancer or agency. If you do manage to make a profit, you’ll see it all go out again when paying their fees.

If you’re an absolute beginner, you have no idea at the work (or cost) involved. By getting a grasp on the basics or doing it yourself for a bit, you’ll be smarter when the time comes to hire someone.

Can I find all this information for free?

You’re probably able to piece together most of the information in this course for free. But you’ll need to do a lot of the legwork yourself.

It took me many years to soak up the knowledge that’s represented in this course.

If you want to do the same you’ll need to comb through blogs, books and videos to find the necessary information. Next you’ll need to judge its quality and usefulness for your particular situation.

The Google Shopping Success course teaches you the highest quality information that you need to know right now. It’s not more complicated than it is and it makes everything bite sized.

On top, a lot of the information you'll find is outdated, Google Ads (and Shopping) has been around since 2002, Google has made to of tweaks to their interface and features.

This course is up to date with functionalities, features and the interface. Meaning you can exactly copy what you see in the course.

Lastly, while you’ll find a lot of information on which buttons to push, it’s knowing how to think that is the most valuable. It’s essential to learn the why behind certain tactics if you really want the reap the benefits from Google Shopping.

The #1 Google Shopping Training Course

Your Google Shopping Traffic Isn't Converting? Here Is Why...

Introducing Google Shopping Success

Advertise Your Products, Get High-Quality Visitors & Make Profitable Sales

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The Google Shopping Success Course

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Course Bonuses

Bonus #1: The Google Shopping Success Community

Bonus #2: Checklists

Bonus #3: ROAS calculator

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