Shopping Ads seem like a match made in heaven for online stores. They show exactly what a potential customer is looking for: a product 🤓
Just click one of the Shopping Ads and whip out your credit card!
That's, of course, assuming that the people that click on these ads are ready to buy.
And here is where things take a different turn.
Out of the box, traffic that comes from Google Shopping campaigns does a lot worse than traffic coming from Google Search Ads campaigns:
Comparison of a "out of the box" Google Shopping and a Search campaign
As you can see in the screenshot above, the overall return is a lot lower (even negative) for the Shopping campaign.
You can try to fix this with negative keywords or changing your bids (= cost per click) but these tweaks won't fix the deeper issues that campaigns like these are suffering from.
If your results are similar, don't count on Google to help you out. When things don't work, their default suggestion is to spend more money.
But if your campaigns weren't profitable before, adding more money will just make the problem worse.
So what you need is a smarter way to optimize your campaigns.
How To Crack The Google Shopping Black Box
To get better results you need to make sure that the right products (the ones with the best margin) appear for the right search queries (that bring buyers to your site) at the right price (the lowest that you can get away with).
That process starts with getting the basics of your campaigns right, your account structure.
Account structure, the ground level of our Optimization Pyramid
Once you get this right (by working on your product feed and campaign settings), all of the next levels and time you put into optimization will only increase the return you'll get from your ad spend.
But get this wong and you will have no option but to take Google's advice and overspend on traffic that doesn't convert.
Or, you can always pull the plug and not advertise with Google Shopping.
But I know you're here to learn how to get Google Shopping working for your business. You know these campaigns have potential, but you don't know how to get it done.
And to get your campaigns to the point where you're bringing in profitable sales often requires a lot of investment, testing, and patience.
You can do it al on your own, but you'll probably make a lot of the same mistakes that I have made over the last 8 years.
These mistakes are expensive (think $1,000 and up), slow you down and prevent you from focusing on the other parts of your business.
But the good thing is that you can easily avoid the biggest mistakes if you know what to pay attention to.
That's why I created the Google Shopping Success course.
Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.
To do that I’ve created 40 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.
Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.
The Google Shopping Success course
The course works with all ecommerce platforms
👋 I’m Dennis Moons and I’m the founder of Store Growers.
That's me speaking to an awesome crowd of entrepreneurs
I’m an ecommerce PPC expert and have been running Google Ads campaigns for over 8 years.
During this time I’ve managed more than $3.5 million in ad spend for my own businesses and those of clients.
As an official Google Partner, I’ve worked with +60 clients ranging from small ecommerce businesses ran by solo entrepreneurs, all the way to global brands with huge marketing budgets.
And today, I’m teaching all of my strategies, tactics, mistakes, and hacks through articles, courses, speaking and coaching.
I purchased this course to improve my knowledge of Google Ads for ecommerce businesses and I was not disapointed.
Dennis shows you the step by step process, from setting up your product feed to running profitable shopping ads for your store.
Quinton Marks - PPC Freelancer
I’m still just getting started with the course, but from what I have already seen it’s great…especially for a complete newbie like me.
Thank you so much for making this 😊
Lisa G. - Online store owner
Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.
That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.
In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.
If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.
Lessons in this module:
From Launch To Sales
Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.
After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.
This ensures that your campaigns improve over time and generate the results you need.
You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Lessons in this module:
Save And Scale
With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.
In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.
If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!
Lessons in this module:
Beyond Google Shopping
If you have well-optimized and profitable Google Shopping campaigns running, it's time to look beyond.
In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
Lessons in this module:
A Peek Inside The Course
I am excited to see the results of making these changes as well as implementing the rest of the action items in the course as I go through.
I recommend this training to anyone who wants to set up, optimize and scale successful Google Shopping campaigns to keep happy clients.
Jessica R. - Agency team lead
What I especially liked about the course is that the videos are bite-sized. Not too long (so I can fit it in before doing other work in the morning) and not too short (so you learn something valuable with every lesson).
Also, whenever I had a question, Dennis responded to me in a quick and helpful way.
Evelien M. - Marketing manager
I was looking for a ‘straight to the point’, no fluff course from someone who has learned the hard lessons and can give me the fast track, and these completely delivered.
Rich Fraser, Ecommerce owner
As part of this course, you'll get access to the following bonuses:
All of these extras make it easier for you to apply the information in this course to your own campaigns.
The course is great (trust me 😎) but there will always be questions or doubts that pop up while you're learning how to do Google Shopping well.
The Google Shopping Success Community aims to answer these and more.
It's an exclusive Facebook group for students of this course that allows you to:
Access to this community is included in the price of the course.
The Setup checklist will make implementing the course even easier. You'll have a good overview of every part, making sure you don't skip any important parts.
The Optimization checklist is a great tool to make sure you're not forgetting to improve your campaigns in the days, weeks and months after launch!
This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.
These calculation aren't rocket science, but having them in a spreadsheet makes it easy to run different scenarios.
My number one goal is to help you be successful with Google Shopping.
So if you’ve gone through the course, have put in the work but still can't make things work, let me know.
I’ll happily refund your money up to 30 days after purchasing.
When you join, you’ll get instant access to our course area with:
The Google Shopping Success course is available for $299 USD (VAT will automatically be added where applicable).
For that you get:
Payment plan available in checkout.
My goal with this course is not to stuff your brain with every little detail about Google Shopping.
It's a lot more practical: help you run profitable Google Shopping campaigns.
To do that, you need to understand how Google Shopping really works.
Because while Google provides a lot of information about the what and the how: find this metric here, change your CPC there, add a custom label like this, etc.
The most valuable questions remain unanswered:
That’s because the answers are a lot less straightforward, and most of them start with “it depends”.
But I believe this is the most valuable skill I can teach you.
Because once you know the why behind what you’re doing, you’ll be able to handle situations that go beyond the examples I ake you through in this course.
How up to date is this course?
The course had its last update in April 2019.
It is 100% up to date with regards to the interface and features of Google Ads as of November 2019.
The tactics and strategies used in the course are the exact same ones we use today for our clients today.
How is this course different from other courses out there?
It’s one of the only courses out there exclusively focused on Google Shopping. You’ll find plenty of information on Google Ads in general.
But I believe that if an online store starts with advertising today, Google Shopping is the way to go.
Is this course right for me?
Google Shopping is a great way to bring interested buyers to your site. But it doesn’t work for every store.
Google Shopping and this course aren’t for you if:
Industries and niches we’ve seen mixed results in:
How will this course benefit me?
Google’s number one goal is to make money for Google.
Especially if you’re new to Google Ads and Google Shopping, you need someone to tell you when to trust Google and when not to.
Can’t I simply hire someone to do this for me?
Yes you can, but hiring a good freelancer or agency is expensive.
I do this for clients and you’ll pay for the setup of the account plus for the ongoing optimization of these campaigns. If you’re an established store with money to hire these type of services, great. But if you’re starting out on a small scale or with a small budget, it doesn’t make financial sense to hire a freelancer or agency. If you do manage to make a profit, you’ll see it all go out again when paying their fees.
If you’re an absolute beginner, you have no idea at the work (or cost) involved. By getting a grasp on the basics or doing it yourself for a bit, you’ll be smarter when the time comes to hire someone.
Can I find all this information for free?
You’re probably able to piece together most of the information in this course for free. But you’ll need to do a lot of the legwork yourself.
It took me many years to soak up the knowledge that’s represented in this course.
If you want to do the same you’ll need to comb through blogs, books and videos to find the necessary information. Next you’ll need to judge its quality and usefulness for your particular situation.
The Google Shopping Success course teaches you the highest quality information that you need to know right now. It’s not more complicated than it is and it makes everything bite sized.
On top, a lot of the information you'll find is outdated, Google Ads (and Shopping) has been around since 2002, Google has made to of tweaks to their interface and features.
This course is up to date with functionalities, features and the interface. Meaning you can exactly copy what you see in the course.
Lastly, while you’ll find a lot of information on which buttons to push, it’s knowing how to think that is the most valuable. It’s essential to learn the why behind certain tactics if you really want the reap the benefits from Google Shopping.
I live in country X, Y or Z, will this still work?
If Google Shopping is enabled in your country, the approach in this course will work. I’ve helped online stores from all over the world to get results from Google Shopping.
Countries where Google Shopping is supported: Austria, Australia, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, UK and USA.
How do I know this is any good?
This course produces and has produced menaingful results for our students. Some of their feedback you can find on the page.
On top of that, Store Growers is a certified Google Partner. That means our agency adheres to strict requirements to be part of that program when it comes to best practices.
How do I know this will work?
The system outlined in this course is the exact same approach we use for our own ecommerce clients. Results have ranged from making a few sales per week to others that generate 6 figures in revenue per month.
This system has worked successfully across industries (from apparel to electronics to interior design) and continents (from the USA all the way to Australia).
Google Shopping is one of the best channels for online retailers to make sales.
And Google Shopping Success is your guide to make that happen.
VAT will be added where applicable
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