Google Ads Success course by Store Growers

But if you’ve ever done anything in Google Ads, you know that it’s not that simple.

While it’s easy to get clicks, the main challenge is bringing enough revenue to make a profit.

One of the reasons why this is so hard for you as an advertiser is that Google’s system has been specifically designed to get you to spend as much money as possible.

From campaign setup, newly introduced campaign types, or “recommendations”, Google makes it as easy as possible to spend more money.

If you want to see better results, you need to be able to dig into your Google Ads account and find out what’s actually going on:

Where Google is wasting your budget? Or spending it ineffectively?
Can you cut these parts? Or make changes to improve things?
Which parts of your campaigns are working? Can you invest more budget?

These are not easy questions to answer.

You have to figure out which reports to look at, and which of the hundreds of potential changes will actually move the needle for your campaigns.

This process can be messy and overwhelming.

It takes time to figure all of this out. And while you’re figuring this out, you’re probably losing money.

But you don’t have to do it on your own.

You can learn from someone who has already figured out what you’re trying to do. Someone independent from Google that's able to show where you can trust Google, and where you absolutely cannot.

This allows you to avoid expensive mistakes.

So to help you navigate Google Ads and learn how to use it effectively to build and scale campaigns, I created the Google Ads Success course👇

Google Ads Success is a self-paced online video course that will teach you how to use Google Ads to generate profitable sales.

It's the exact playbook over 2000 students have used to do things like double their ROAS or 4x their sales volume!

In 43 in-depth lessons, I’ll guide you through every part of our Google Ads framework.

Every lesson covers a single topic and teaches you how to set up your campaigns, leverage the most impactful features, all the way to running highly profitable Google Ads campaigns.

Freelancers & agencies

Set yourself apart with the expertise and insights that drive meaningful results for every client.

Stay ahead of the curve on Google Ads updates.
Equip yourself to offer clients the latest strategies that drive results, not just theories.
Skip the time-consuming research, conflicting opinions, and Google’s ever-changing announcements.
Access practical, field-tested knowledge and techniques without trial and error.
Build trust with clients by confidently delivering results from day one.

Ecommerce businesses

Get the know-how to manage your Google Ads account effectively and drive real results.

Unlock the full potential of Google Ads to drive consistent, profitable sales.
Navigate the changing landscape of Google Ads
Master the differences between campaign types so you know which will perform best for your goals.
Get the insights to configure and optimize campaigns strategically—not just follow Google’s latest trend.
Make every ad dollar count by driving results tailored to your goals, not Google’s agenda.

Google's dream: an advertiser with all their products inside of a single pMax campaign!

Google does an ok job at telling advertisers about the WHAT and the HOW of Google Ads. Find this metric here, change your CPC there, add new keywords like this, etc.

But when it comes to WHY most questions remain unanswered:

Why should you bother with Performance Max?
Why doesn't setting a target ROAS actually give you the results you're hoping for?
Etc.

To be effective with Google Ads, you need to not only learn how to pick the best options out of what Google Ads offers you, but you need to be aware of the "unknown unknowns".

These are the options that Google isn't showing, but which are fundamental to the success of your campaigns.

This is the biggest benefit of the Google Ads Success course.

It leverages our experience to guide you through the different areas you need to get right, to have the best chance of hitting your goals.

👋 I’m Dennis Moons and I’m the founder of Store Growers.

With over 14 years of dedication to Google Ads, I'm not just an expert – I'm a trailblazer.

Over this span, I've managed over $5+ million in ad spend, for small businesses and global titans.

With a proud track record, I've guided over 2000 students towards amplified sales and unprecedented profits through Google Ads.

I have been recognized as a Top PPC Expert, my insights have been featured on sites like Shopify, Yotpo, Prisync, and GoDataFeed.

Lifetime Access & Updates

Performance Max, GA4, and GMC Next, are just a few examples of how Google Ads has changed in the last year.

So if there is one certain thing, it's Google making changes to its platform.

That's why we keep things as up-to-date as possible and give all students free access to new or updated lessons!

Today (June 2025) the Google Ads Success course is 100% up to date with the Google Ads interface and strategies.

If you'd like an overview of how the course has changed since 2016, check the list of all updates.

FAQs

What exactly am I getting once I purchase?

You'll get instant lifetime access to the Google Ads Success course which includes:

All 43 Google Ads Success lessons
High-quality English subtitles
Free lifetime updates
Standard Operating Procedures
Checklists
Strategy guides
Swipe Files
Worksheets
Cheat sheets

Is this for beginners?

This main goal of this course is to help you get more and better results from Google Ads. To do that it goes pretty deep on all thevarious concept of your campaigns. So having some experience is very welcome.

If you haven't worked with Google Ads before, our beginner course, Google Ads Bootcamp, would better fit your needs.

Is this course right for me?

This course is ideal if you're an ecommerce business owners, or are a service provider that works with ecommerce businesses.

If you're doing lead generation, it's less ideal. You will still learn a lot about how Google Ads works, but there is a lot of content that's not relevant (everything related to Shopping Ads for example). The course also doesn't cover lead gen specific things like landing page optimization, phone support or lead folowup.

Why is the price in the checkout different from this page?

There are 2 reasons why the price on the sales page might be different from the price during checkout:

Local currency: our payment system automatically converts the price in US dollar to your local currency
VAT: the system also adds VAT where appropriate. But if you have a VAT number, you can take off this amount. To do so, you should see a small link on the right-hand side to add your VAT number

How is this course different from other programs out there?

It’s one of the only courses out there exclusively focused on running Google Ads for ecommerce.

You’ll find plenty of programs on Google Ads in general. But this course is unique because it focuses 100% on ecommerce businesses.

All of the lessons come from my hands-on experience of getting results for my clients for the last 14 years.

How much does the course cost?

The normal price for the standalone Google Shopping Success course is $599.

Checkout is in your local currency. VAT might be applied, nut can be removed if you have a valid VAT number.

How up-to-date is this course?

This course is 100% up to date with the current Google Ads interface and strategies (June 2025).

My goal is for Google Shopping Success to be the best course on Google Ads Ads in the world. To accomplish this, we provide constant updates and new materials. You can find a change log here.

What's your refund policy?

When you purchase you have 30 days to decide if this is worth your time and money.

If you decide it's not for you, just let me know and we'll issue a refund immediately.

What kind of support can I expect after the course?

If you have trouble accessing the course, have a question about billing, or spot any mistakes or outdated content, please reach out to support via support@storegrowers.com

If you have a question about a specific lesson in the course, simply leave a comment below the lesson, and we’ll get back to you promptly.

If you want personal advice about your campaigns, you can get more support through our other offerings :

Run Better, More Profitable Google Ads

Run Better, More Profitable Google Ads

Tired of campaigns that spend your money without sufficient returns?

Introducing Our Proven Framework To Improve Your Google Ads Campaigns

Here is what our customers think of the course:

Who is this for?