Today we’re chatting to Quinton Marks, a PPC freelancer from 🇿🇦 South Africa.

Hi Quinton! Could you tell me a little bit about yourself and describe your current business?

After working remotely as a SEM analyst as part of a large ad agency in Los Angeles, I decided to strike out on my own.

Today I offer digital marketing services to a mix of remote and local South African clients. I serve various industries like ecommerce and lead generation.

What were you struggling with most when you ran into our Google Shopping course?

(Quinton joined the Google Shopping Success course in January 2019)

There were two things that I couldn’t seem to figure out:

  1. How to set up a shopping feed for one of my clients.
  2. Getting results from Shopping campaigns for clients that I managed for the agency I worked for.

What specific strategies, tactics or advice helped you most?

To solve my problems with the feed setup, I simply followed the process that’s laid out in the course and I was easily able to set up the feed.

To generate results for the client I was managing, the lesson on the “Optimization Pyramid” that Dennis outlines in the course really helped to increase the client’s ROAS.

What have your results looked like since going through the course?

I am now managing the ad accounts for multiple clients and am getting consistently good results for them.

For example, I was able to help start-up ecommerce company Fancy Parties achieve a 4.5 ROAS.

I managed to get a good testimonial from the owner, Michelle Kyriakidis, out of it, something I’m really proud of:

Quinton has been managing my Google Ads for the last six month and the growth in my business has been remarkable. He is approachable and always willing to help. I have recommended him to other business owners who have said the same.

That’s awesome! Congrats on the success 😊

Now switching gears a little, what do you hate most about Google Ads?

I hate the Google Ads customer support, it is very poor.

What’s one piece of advice you’d like to pass along about Google Ads?

Actually, I have 4 🙂

  1. Traffic quality is very important, so be sure to regularly check your search terms report and add negative keywords.
  2. In accounts that have a good conversion history, we need to start looking at implementing Google’s Smart campaigns.
  3. Follow the Optimization Pyramid to stay on top of your campaigns!
  4. Set up a good abandonment cart email series, it’s a must-have for any ecommerce business

What have you’ve got planned for the future?

I plan to set up a small digital agency (3-5 people) specializing in paid advertising, local SEO, and web design. I also want to set up an education business that teaches digital skills here in South Africa, my home country.

If people are interested in learning more about you, where should they go?

You can visit my website or connect with me on LinkedIn.