Navigate Google Ads with Expert-Crafted Playbooks Designed For Ecommerce Advertisers
Transform confusion into clarity with these 35 step-by-step guides, ensuring every campaign is set up and optimized for the best possible ROI.
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Store Growers is trusted by the world’s top ecommerce brands and agencies:
Is Google Ads outpacing you with its constant changes?
Keeping up with Google’s ad platform is an ever-moving target.
New features appear out of nowhere, while old, trusted ones fade into obscurity. Campaign types evolve, and tactics shift.
Performance Max campaigns showcase this perfectly.
When it first emerged, most advertisers brushed it off, thinking there was plenty of time to get up to speed. Yet, two years later, Google upgraded all Smart Shopping campaigns to Performance Max, and many advertisers saw a sharp drop in performance.
It’s not just these big shifts that can be daunting. Smaller updates can slowly erode performance.
Take a look at this campaign slowly tanking over the course of 10 months:
Until one day, you’ll look at your campaigns and wonder: “What’s happened? How can I go back to what I had before? What changes should I make?”
That’s the moment when it becomes clear – it’s time for your skills to evolve.
Most advertisers either rely on their own outdated knowledge or patch together strategies from scattered articles and YouTube videos.
It’s time for a better way to keep up with the ever-shifting world of Google Ads.
I know how common this problem is, so I decided to create a solution 👇
Access our Exclusive Google Ads SOP Library
The Google Ads SOP Library is a collection of 35 SOPs (short for Standard Operating Procedures).
With these practical guides, you have the exact instructions at your fingertips to complete every task on the Google Ads platform.
- Launching a new campaign? Instantly know which settings will make the difference.
- Optimizing an existing campaign? Apply the latest proven practices for immediate impact.
These are the exact processes we use in-house. Keeping them meticulously updated is our secret weapon for maintaining a competitive edge.
Only available on this page: 80% off!
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Here is what our customers think of the SOP Library:
Really clear to follow and pragmatically written guides.
The SOP library has not only helped me stay on track when configuring ad campaigns but has been a great help in communicating with clients and explaining various Google Ads processes.
I work with small business owners, many of whom are using Google Ads for the first time and are unfamiliar with how to navigate the platform. The SOP library helps streamline my campaign management.
Each subject is covered in a great level of depth, without any fluff. Worth every penny!
Experience the Impact of Expert-Crafted Google Ads Guides, Responsible for Over 10 Million Dollars in Revenue
These are no mere checklists.
This compilation of meticulously honed processes is the fruit of managing Google Ads campaigns for clients over a decade, resulting in millions in revenue.
We’ve put these processes through the wringer, fine-tuning them while setting up and optimizing campaigns for over 150 clients across diverse niches.
Every new feature, every experiment, every lesson learned — it’s all reflected in these processes.
This ensures our internal knowledge remains razor-sharp, enabling us to consistently achieve exceptional results.
And NOW, you too can instantly elevate your Google Ads skills!
Navigate Google Ads Effortlessly with Our Comprehensive SOPs
Maximize your budget
Sidestep costly pitfalls and expensive “Google default settings” with our expert guidance.
Always stay up-to-date
Get instant access to updates whenever Google modifies the interface or adjusts features and settings.
Boost your confidence
Improve your ability to consistently deliver outstanding results, ensuring success at every stage.
See it in action
Every process has got its own Google Doc. Below you can see one example from our extensive SOP Library. This one delves into the intricacies of setting up a Merchant Promotion in Google Merchant Center:
This isn’t just for beginners
Freelancers, agency owners, client side, everyone can benefit from having up to date instructions on speed dial.
There are 5 big sections:
- Setup SOPs with checklists!
- Optimization SOPs
- Google Merchant Center SOPs
- Google Analytics SOPs
- Other Google Ads SOPs
7 Campaign Setup SOPs with checklist
Every time you create a new campaign, need to configure a new account or set up a new client, you’ll need to go through the same process.
Use our setup checklist that’s been used for 100s of campaigns. If you already got campaigns running, you can quickly run through the checklist that’s part of every SOP. That way you can ensure you haven’t made any important mistakes.
All campaign setup SOPs:
- How to set up a YouTube Ads campaign
- How to set up a Dynamic Remarketing campaign
- How to set up a Search Ads campaign
- How to set up a Standard Shopping campaign
- How to set up Google Ads conversion tracking
- How to set up a Dynamic Search Ads campaign
- How to set up a Performance Max campaign
6 Campaign Optimization SOPs
If you already have active campaigns in your account, you can use one of our 6 optimization SOPs to optimize them.
For example, the “Optimizing a Standard Shopping campaign” will take you through the optimizations you need to do after launch, daily, weekly, monthly, and quarterly. Not only will we discuss when you need to change what, but also what to change it to.
There are 3013 words. Without fluff.
So when you go through that SOP, you will have a better version of that campaign, bringing in higher quality visitors that are more likely to purchase.
That way you’re able to get an almost instant return on your investment!
All campaign optimization SOPs:
- How to optimize Dynamic Search Ads
- How to optimize a YouTube Ads campaign
- How to optimize Standard Shopping campaigns
- How to optimize Search Ads campaigns
- How to optimize Performance Max campaigns
- How to optimize Dynamic Remarketing campaigns
9 Google Merchant Center SOPs
Google Merchant Center (GMC) is a key piece of your Shopping Ads. But it can be complex. Added difficulty is that Google just released a new version; GMC Next. (Our SOPs support both)
All Google Merchant Center SOPs:
- How to set up tax in Google Merchant Center
- How to optimize your data source (formerly known as product feed)
- How to set up shipping in Google Merchant Center
- How to set up a Merchant Promotion in GMC
- How to create a data source (formerly known as product feed)
- How to link Google Ads to Google Merchant Center
- How to give access to your Google Merchant Center account
- How to create a supplemental data source in GMC (formerly known as supplemental feed)
- How to set up an attribute rule in GMC (formerly known as feed rule)
3 Google Analytics SOPs
Google Analytics 4 can be the perfect companion to analyze your Google Ads campaigns.
All Google Analytics SOPs:
- How to give access to Google Analytics
- How to link Google Ads to Google Analytics
- How to import Google Analytics conversions in Google Ads
8 Other Google Ads SOPs
Besides setup and optimization, there are a bunch of other tasks that need to get done in order to run successful Google Ads campaigns.
All other Google Ads SOPs:
- How to troubleshoot audiences in Google Ads
- How to do keyword research for Google Ads
- How to create audiences in Google Ads
- How to create audience segments in Google Ads
- How to add labels in Google Ads
- How to give access to your Google Ads account
- How to request access to a Google Ads account
- How to manage negative keyword lists
Envision this
In just 6 months, Google unveils a groundbreaking new campaign type.
Where will you seek the most effective setup strategies?
Google’s own resources?
Beware of biased information that may lead you astray, potentially draining resources from your business.
Now, picture this: with the Google Ads SOP Library at your fingertips, you receive an email notifying you of a newly added SOP.
In an instant, you’re equipped with the expertise to flawlessly set up and optimize this innovative campaign type.
Don’t let this opportunity slip through your fingers!
Meet Your Expert Guide
👋 I’m Dennis Moons and I’m the founder of Store Growers.
With over 15 years of unwavering dedication to Google Ads, I’m not just an expert – I’m a trailblazer.
Over this span, I’ve masterfully navigated over $5+ million in ad spend, leaving an indelible mark on campaigns for small businesses and global titans alike.
With a proud track record, I’ve guided over 2000 students towards amplified sales and unprecedented profits through Google Ads.
Recognized as a Top PPC Expert, my insights have graced the pages of esteemed platforms including Shopify, Yotpo, Prisync, and GoDataFeed.
Get the SOP Library >
Who will benefit most from this?
Whether you’ve got years of experience, or are new to Google Ads. The Google Ads SOP library is great for all advertisers that regularly work on Google Ads campaigns.
Freelancers & agencies
- Efficiently handle all your clients with a standardized process, ensuring consistency and quality in your services.
- Impress clients with your always up to date expertise
- Leverage lesser-known yet highly effective strategies and tactics to drive better results for your clients
- Equip new hires with high-quality, hands-on training materials, enabling them to quickly grasp and excel in managing Google Ads campaigns.
Ecommerce businesses
Even if you only have one account, you have made mistakes that are currently hurting your performance.
- Make sure your campaigns are set up correctly
- Know how to handle and improve existing campaigns
- Access a reliable, up-to-date source for all things Google Ads
As an agency owner, the Google Ads SOP Library has proven to be an invaluable asset in streamlining our workflows and enhancing our team’s capabilities. What stands out most about this resource is its meticulous detail and practicality. Each SOP is meticulously crafted, offering clear, step-by-step instructions that are easy to follow and implement. This has not only saved us considerable time in managing campaigns, but has also significantly improved our campaign outcomes.
Integrating these SOPs into our daily operations has allowed us to maintain a high standard of service while scaling our efforts efficiently. It has also been instrumental in training new team members, providing them with a solid foundation in Google Ads management and a consistent approach to handling various tasks. This has led to faster onboarding and more cohesive team performance.
I highly recommend the Store Growers Google Ads SOP Library to other advertisers, especially agency owners looking to enhance team expertise and operational efficiency. Whether you’re a seasoned professional or new to the field, this library is a comprehensive guide that covers the A to Z of managing successful Google Ads campaigns.
I used the SOP library for ‘How to upload a Customer Match list.’ I uploaded the list according to the SOP. They are easy to use and up to date. I saw a significant change in my campaign performance after this implementation. My ROAS was 2.59 in July, and in August, it was 4.45. Thanks, Dennis!
Bonuses
In addition to everything mentioned above, you’ll also get the following bonus for free to help you stay on top of your Google Ads tasks.
Campaign tracker worksheet
The Campaign Tracker: Your Optimization Ally
This invaluable tool is the linchpin of my optimization strategy, meticulously documenting every campaign adjustment.
It provides real-time insights into my progress and guides me on the most effective tactics for every stage of the process.
Google Ads Simplified: Get Our Library of SOPs for Your Success
Here is what’s included
- 35 Google Ads SOPs
- Instruction video
- Lifetime updates
- Email notification whenever an SOP is updated
- Bonus: Campaign tracker worksheet
Normal value: $199
This is a one-time payment
Get it for 80% off >Lifetime updates. Risk-Free 30-Day Money Back Guarantee
Risk Free 100% Money Back Guarantee
At Store Growers, we believe in absolute satisfaction. You have a full 30 days to explore the Store Growers SOP library, risk-free.
If you find it doesn’t align with your needs, just inform us, and we’ll promptly process your refund.
We’ll even let you keep the processes. It’s our way of saying, ‘Thank you for giving us a try.’
Sounds fair?
FAQs
What exactly am I getting once I join this program?
The Store Growers SOP Library includes:
- All 35 Google Ads SOPs
- Video instructions
- Lifetime updates to the processes
- Access to the Google Docs document for each process
- Bonus: Campaign tracker worksheet
Is this for beginners?
The Store Growers SOP Library contains SOPs for all processes inside of Google Ads: beginner to advanced.
But if you’re just getting started, having the exact step-by-step instructions on how to accomplish a certain task makes things so much easier.
Can I use this with clients?
Yes.
The goal of the SOP library is to make your time in Google Ads more valuable.
So if you’re working with clients, run through these processes to minimize wasted time and effort.
Why is the price in the checkout different from this page?
There are 2 reasons why the price on the sales page might be different from the price during checkout:
- Local currency: our payment system automatically converts the price in US dollars to your local currency
- VAT: the system also adds VAT where appropriate. But if you have a VAT number, you can take off this amount. To do so, you should see a small link on the right-hand side to add your VAT number
What makes these processes different from other information?
These are the internal processes that we use to train our staff and manage our own campaigns and those of our clients.
There is no fluff, just the actions that generate results.
Since we use this internally, we can quickly spot out-of-date information, and update the process accordingly.
Can I change the information in this?
Yes. After you purchase, you get access to the actual Google Docs.
That means you can change the processes to fit your specific needs.
Or simply slap your own logo on top before you share it with the team.
How up-to-date are these processes?
The goal of these SOPs is to stay on top of the ever-changing interface of Google Ads. Whenever Google rolls out a change, update or new feature we’re quick to add it.
So all the information is 100% up to date with how Google Ads looks and works TODAY. More specifically, at the top of every SOP, you’ll see the date when it was last updated.
Can I white-label these processes?
You get access to the actual Google Docs. That means you can create copies and adapt them according to your internal needs.
The goal of giving you access is to help you tweak the documents to your specific circumstances, and make them more useful for your business.
The fair use policy consists of being used internally or with clients. Not to be shared on your own website, social media.
We’ve spent a lot of time and money putting these SOPs together, they remain our property and as a result, you can not resell them.
Can I share access to this product?
Yes.
The goal of the SOP library is to take your business to the next level.
So along with your purchase, you have permission to share this with team members inside your business.
I don’t put any access restrictions on this because I’m confident you’re a good judge of this fair use policy.
Sharing this with people outside of your organization is not allowed.
The price for these SOPs is very low, so simply send interested people to this page.
Can I resell this library?
No.
You can share all processes with people inside your organization.
You can add your own logo.
But you can’t sell our work and pass it as yours.
Can you give me examples of why this is useful?
Google has made a lot of big changes in the last few years: Performance Max, new bidding strategies, changing match type, new Google Ads interface, new Google Merchant Center interface.
So as an advertiser, you might not always have a good view on which options are available, and more importantly, which ones are ideal for you.
Our collection of SOPs can help you stay on top of what works right now.
What happens if I don’t enjoy the Store Growers SOP library?
When you purchase you have 30 days to decide if this is something worth your time and money.
If you decide it’s not for you, just let me know and we’ll issue a refund immediately.
What’s your refund policy?
When you purchase you have 30 days to decide if this is something worth your time and money.
If you decide it’s not for you, just let me know and we’ll issue a refund immediately.
What kind of support can I expect after my purchase?
The Google Ads SOP Library is designed to provide you with step-by-step instructions for all your Google Ads tasks.
If you spot any mistakes or outdated content, please reach out to support.
As a small team, we’re unable to offer personalized email support for specific account challenges.
If you’d like advice about your individual account, consider one of our other offerings:
Other questions
If you have any questions or concerns, let us know. We’re happy to help.
Email: support@storegrowers.com
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Pass on this offer at own risk
We created this Google Ads SOP library to give you highly effective and up-to-date instructions you can instantly deploy in your Google Ads account.
If you decide to pass on today’s offer, you’ll be on your own again to figure things out.
⏳ That means wasting a lot of time looking for information and wondering if it’s still up to date.
💸 It also means making easy-to-avoid and costly mistakes in your campaigns
Here is your last chance to get the SOP Library:
Lifetime updates. Risk-Free 30-Day Money Back Guarantee