Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?
Visitors alone don't pay the bills. So how can you make sure those visitors actually purchase the products you sell?
Paying for visitors can be great. But how do you make sure you generate enough sales to make a profit?
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the […]
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. […]
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but […]