Google Shopping can seem like a black box. But if you know your way around, you can run highly profitable campaigns!.
Paying for traffic is easy. But how can you make sure these visitors turn into profitable sales?
Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?
Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your […]
Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals are for your Google Shopping campaigns, if there return isn’t there, your campaigns won’t scale. A lot of the store owners want to spend more money on advertising campaigns, but they don’t because the return isn’t there. If you […]
Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still […]