Google Shopping can seem like a black box. But if you know your way around, you can run highly profitable campaigns!.
Paying for traffic is easy. But how can you make sure these visitors turn into profitable sales?
Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?
Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals are for your Google Shopping campaigns, if there return isn’t there, your campaigns won’t scale. A lot of the store owners want to spend more money on advertising campaigns, but they don’t because the return isn’t there. If you […]
Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still […]
I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. As always, the goal is to get smarter and get ideas […]