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Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?

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Visitors alone don't pay the bills. So how can you make sure those visitors actually purchase the products you sell?

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Right after launching my store I had set up a couple of advertising campaigns. Clicks and some sales were coming in, but I was spending way too much for the sales I was getting.

I knew that the results could have been a lot better, but since it was my first store, I wasn’t sure what to expect.

While working with Dennis & Store Growers, we were able to dramatically improve our campaigns. This led to a big increase in revenue and profit, which resulted in us having a great holiday season.

How to Optimize Your Google Shopping Campaigns

By Dennis Last update June 22, 2018 Comments: 17

optimize google shopping campaigns

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. […]

How To Fix Your Google Shopping Feed Without Going Crazy

By Dennis Last update June 15, 2018 Comments: 43

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but […]

Building From Scratch – April 18 Update

By Dennis Last update May 10, 2018 Comments: 7

April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March. I put in a ton of effort in April to improve things, so in the rest of this article, you’ll discover what I did, and what I results I […]