Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?
Visitors alone don't pay the bills. So how can you make sure those visitors actually purchase the products you sell?
Paying for visitors can be great. But how do you make sure you generate enough sales to make a profit?
This is a rant about the mess that is Facebook Business Manager. It’s a result from spending countless hours messing with Facebook ad accounts, pixels and product catalogs. The end result is a collection of all the things that can go wrong with Facebook Business Manager. It’s valuable to you because if you ever get anyone else involved in […]
In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. But when you start, you discover how hard it actually is to generate profits with Adwords these days. If you get past the rookie mistakes, there are a ton of challenges: high cost per click, stiff competition […]
Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad. The details vary a little from story to story, but I’m […]