Profitable Google Ads For Ecommerce

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Google Shopping ROI

Google Shopping can seem like a black box. But if you know your way around, you can run highly profitable campaigns!.

Improve Google Ads

Paying for traffic is easy. But how can you make sure these visitors turn into profitable sales?

Get more traffic

Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?

Right after launching my store I had set up a couple of advertising campaigns. Clicks and some sales were coming in, but I was spending way too much for the sales I was getting.

I knew that the results could have been a lot better, but since it was my first store, I wasn’t sure what to expect.

While working with Dennis & Store Growers, we were able to dramatically improve our campaigns. This led to a big increase in revenue and profit, which resulted in us having a great holiday season.

Growing Sales With Attribution Models in Google Analytics

By Dennis Last update March 7, 2019 Comments: 2


Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.) But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is […]

Scaling Google Shopping To Multiple Countries

By Dennis Last update February 14, 2019 No comments


In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like […]

The Google Ads Strategy of Purple Mattresses

By Dennis Last update March 7, 2019 Comments: 6


Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money from those investors. That sounds like a pretty tough situation to be in, […]