Google Shopping can seem like a black box. But if you know your way around, you can run highly profitable campaigns!.
Paying for traffic is easy. But how can you make sure these visitors turn into profitable sales?
Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?
The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it […]
Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your […]
Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals are for your Google Shopping campaigns, if there return isn’t there, your campaigns won’t scale. A lot of the store owners want to spend more money on advertising campaigns, but they don’t because the return isn’t there. If you […]