You know how robots will take over all the jobs?
Google Shopping is doing that for search ads.
Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you.
You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement.
It’s not 100% perfect yet, but it paves the way to further automation in advertising.
Because it requires less ongoing effort, it’s also the perfect channel for busy ecommerce entrepreneurs.
In this article, I’ll show you what Google Shopping is and how to set up your first campaign.