Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.) But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is […]
Profitable Google Ads For Ecommerce
What Do You Want To Do?
Google Shopping ROI
Google Shopping can seem like a black box. But if you know your way around, you can run highly profitable campaigns!.
Improve Google Ads
Paying for traffic is easy. But how can you make sure these visitors turn into profitable sales?
Get more traffic
Traffic is the lifeblood of an online store. But how do you discover which marketing channels can deliver the right visitors?
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like […]
Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money from those investors. That sounds like a pretty tough situation to be in, […]