Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]

Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]

Most ecommerce stores like to have their cost per acquisition, or CPA, as low as possible.  So using a bidding stra […]

To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your camp […]

Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert. Further […]

If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]

The hardest part of running Display or YouTube campaigns is the targeting. You’re trying to find a balance between rea […]

What if you could target users who are not only searching for the products you sell but are also at the later stages in […]