The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]

Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies, Google Ads ac […]

For almost two decades, YouTube has been one of the dominating platforms owned by Google.  To keep up with the tren […]

Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibil […]

Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ad […]

As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]

Did you know that approximately 2.3 million Google searches are performed each minute? And when searching for anything o […]

Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and s […]

Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. […]

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]

If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads […]

2023 marked my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot ha […]

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]

Enhanced CPC is one of the most popular bidding strategies in Google Ads. It’s one step up from manual CPC bidding […]

You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]

Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]

Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. It went from being th […]

When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That� […]

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]

Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using n […]

If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campa […]

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affin […]

Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]

Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]

Most ecommerce stores like to have their cost per acquisition, or CPA, as low as possible.  So using a bidding stra […]

To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your camp […]