Most people pull the auction insights report, see some competitor with high overlap, and immediately start changing bids […]
0 · by Dennis Moons · 9 March 2026
If you’re a freelancer, agency, or consultant managing more than one client account, a Google Ads manager account […]
2 · by Dennis Moons · 9 March 2026
You will not get paid more because you’ve got a Google Ads certification. And the process of getting certified won […]
You’re paying $1.20 per click for “charger” because you sell phone chargers. But half those clicks are […]
4 · by Dennis Moons · 6 March 2026
Adding a negative keyword to your Google Ads account is only half the job. The other half is picking the right match typ […]
1 · by Dennis Moons · 6 March 2026
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]
16 · by Dennis Moons · 6 March 2026
Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible. So using a bidding strat […]
0 · by Dennis Moons · 6 March 2026
For many e-commerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce rev […]
41 · by Dennis Moons · 3 March 2026
If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]
12 · by Dennis Moons · 19 February 2026
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface […]
5 · by Dennis Moons · 8 January 2026
You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses […]
0 · by Dennis Moons · 8 January 2026
Discovering who you should target with your ad campaigns is a really big challenge for advertisers. Choose right, and yo […]
1 · by Dennis Moons · 8 January 2026
The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning tow […]
3 · by Dennis Moons · 8 January 2026
Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads […]
One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords tha […]
4 · by Dennis Moons · 8 January 2026
When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a c […]
2 · by Dennis Moons · 8 January 2026
The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to mak […]
7 · by Dennis Moons · 8 January 2026
The promise of Google Ads sounds great. Create ads that bring buyers to your online store. But it’s only when you […]
14 · by Dennis Moons · 8 January 2026
Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortu […]
What if you could target users who are not only searching for the products you sell but are also at the later stages in […]
There are tons of great articles on how to do keyword research. And rightly so. Finding the right keywords can be extrem […]
31 · by Dennis Moons · 8 January 2026
Google Ads can be overwhelming, eve for seasoned advertisers. So in this resource, you can find and overview of the most […]
If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads […]
When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]
Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. It went from being th […]
86 · by Dennis Moons · 8 January 2026
Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]
When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That […]
There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affin […]
🚨 IMPORTANT: Enhanced CPC is no longer available in Google Ads. Google retired this bidding strategy in March 2025. A […]
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]
6 · by Dennis Moons · 8 January 2026