You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]

If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campa […]

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affin […]

Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]

Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]

Most ecommerce stores like to have their cost per acquisition, or CPA, as low as possible.  So using a bidding stra […]

To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your camp […]

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]