You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]
4 · by Dennis Moons · 8 January 2025
Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and s […]
0 · by Dennis Moons · 8 January 2025
For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the tren […]
Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]
As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]
2023 marked my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot ha […]
21 · by Dennis Moons · 8 January 2025
Let me give you the bad news first. You will not get paid more because you’ve got a Google Ads certification. And […]
2 · by Dennis Moons · 8 January 2025
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]
38 · by Dennis Moons · 8 January 2025
If managing different Google Ads accounts is part of your job description, you need a Google Ads MCC account. This speci […]
If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]
1 · by Dennis Moons · 8 January 2025
I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another at […]
8 · by Dennis Moons · 8 January 2025
If you want to get better results from Google Ads, you need to make changes to your campaigns. To help you understand th […]
15 · by Dennis Moons · 8 January 2025
If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]
12 · by Dennis Moons · 8 January 2025
If you’re thinking about running Google Ads, you probably want to get an idea of how much it’s going to cost […]
Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]
For many ecommerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce reve […]
41 · by Dennis Moons · 8 January 2025
You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]
The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]
2 · by Dennis Moons · 6 January 2025
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]
4 · by Dennis Moons · 10 November 2024
If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate i […]
1 · by Dennis Moons · 10 November 2024
Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and the […]
2 · by Dennis Moons · 10 November 2024
Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]
0 · by Dennis Moons · 10 November 2024
Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible. So using a bidding strat […]
0 · by Dennis Moons · 11 October 2024
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]
16 · by Dennis Moons · 16 August 2023
Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibil […]
0 · by Dennis Moons · 23 July 2023
Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. […]
2 · by Dennis Moons · 16 June 2023
If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads […]
0 · by Dennis Moons · 2 June 2023
Enhanced CPC is one of the most popular bidding strategies in Google Ads. It’s one step up from manual CPC bidding […]
3 · by Dennis Moons · 23 May 2023
Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]
9 · by Dennis Moons · 11 May 2023
Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. It went from being th […]
86 · by Dennis Moons · 4 May 2023