Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]
0 · by Dennis Moons · 7 March 2023
When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]
0 · by Dennis Moons · 22 February 2023
Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]
0 · by Dennis Moons · 20 February 2023
Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]
25 · by Dennis Moons · 11 January 2023
Most ecommerce stores like to have their cost per acquisition, or CPA, as low as possible. So using a bidding stra […]
0 · by Dennis Moons · 11 January 2023
To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your camp […]
3 · by Dennis Moons · 9 January 2023
Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert. Further […]
0 · by Dennis Moons · 12 December 2022
If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]
0 · by Dennis Moons · 2 December 2022
The hardest part of running Display or YouTube campaigns is the targeting. You’re trying to find a balance between rea […]
0 · by Dennis Moons · 3 November 2022
What if you could target users who are not only searching for the products you sell but are also at the later stages in […]
1 · by Dennis Moons · 27 October 2022