Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campa […]

Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not […]

Most advertisers spend a lot of time coming up with the keywords for which they want their Search Ads to appear. And the […]

Many advertisers look at quality score as the Holy Grail to making Google Ads work. As a result, they spend too much tim […]

For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]

Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. S […]

Find out the difference between these two Search Ads features and learn which one is right for your business. Many adver […]

🚨 IMPORTANT: Modified broad match was a keyword match types in Google Ads. Google Ads killed it in 2021. Any modified […]

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only s […]

For years, I’ve been talking shit about broad match keywords. My advice has been simple: stay away from this keyword m […]