Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not […]
61 · by Dennis Moons · 13 June 2025
Google Ads uses quality scores to judge the quality of your ad. But is it still useful in 2025? Or is it an outdated and […]
0 · by Dennis Moons · 13 June 2025
After years of tinkering with keyword match types, in 2021 Google Ads made its biggest change yet. The short version: br […]
10 · by Dennis Moons · 8 January 2025
Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how close […]
2 · by Dennis Moons · 8 January 2025
For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]
7 · by Dennis Moons · 8 January 2025
Find out the difference between these two Search Ads features and learn which one is right for your business. Many adver […]
Most advertisers spend a lot of time coming up with the keywords for which they want their Search Ads to appear. And the […]
13 · by Dennis Moons · 8 January 2025
Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only s […]
0 · by Dennis Moons · 28 August 2023
I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 20 years […]
18 · by Dennis Moons · 20 June 2023
Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will […]
1 · by Dennis Moons · 15 June 2023
Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campa […]
0 · by Dennis Moons · 19 May 2023
If you have a physical store location, using it as a location extension with your Search ads is a no-brainer. They might […]
1 · by Dennis Moons · 16 May 2023
The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before […]
2 · by Dennis Moons · 20 April 2023
Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your produc […]
0 · by Dennis Moons · 11 April 2023
Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. S […]
0 · by Dennis Moons · 17 February 2023
🚨 IMPORTANT: Modified broad match was a keyword match types in Google Ads. Google Ads killed it in 2021. Any modified […]
1 · by Dennis Moons · 22 December 2022
For years, I’ve been talking shit about broad match keywords. My advice has been simple: stay away from this keyword m […]
4 · by Dennis Moons · 6 December 2022
An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad format […]
3 · by Dennis Moons · 11 October 2022
Sitelink extensions are the best known ad extensions in Google Ads. That’s because they’ve been around the longe […]
0 · by Dennis Moons · 8 October 2022
The hardest part about getting started with Search Ads is that there is a lot of work that needs to happen before you ca […]
1 · by Dennis Moons · 19 August 2022
If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that […]
0 · by Dennis Moons · 31 July 2022
Callout extensions are the small sibling amongst the ad extensions. They don’t stand out visually, tucked in with the […]
0 · by Dennis Moons · 30 June 2022
Image extensions allow you to add images to your Search Ads! Having an image in your Search Ad helps it stand to out and […]
1 · by Dennis Moons · 19 May 2022