Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]
8 · by Dennis Moons · 7 March 2025
Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. This is because […]
2 · by Dennis Moons · 7 March 2025
Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]
65 · by Dennis Moons · 7 March 2025
Performance Max campaigns have really shaken up the Google Ads landscape. Because they combine many different ad formats […]
50 · by Dennis Moons · 21 February 2025
Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]
0 · by Dennis Moons · 8 January 2025
You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]
4 · by Dennis Moons · 8 January 2025
Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as r […]
Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]
Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially me […]
Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and […]
2 · by Dennis Moons · 8 January 2025
Product images are the best way to present your products on an online shopping platform. But some product images c […]
When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Go […]
Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers […]
Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads. […]
Google Merchant Center has its own rules for selling a group of products through product feeds. Sometimes, a bundl […]
Showing multiple payment options on a website is easily done. In Google Shopping, on the other hand, it’s slightly mor […]
After years of tinkering with keyword match types, in 2021 Google Ads made its biggest change yet. The short version: br […]
10 · by Dennis Moons · 8 January 2025
If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal produc […]
Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and s […]
When feed inventories have a lot of variants of the same product, advertisers need a way to present all available option […]
Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue […]
What’s the right attribute to stop products from showing in Shopping Ads? There are multiple options to stop an item f […]
Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their d […]
Specifying the age of a product’s intended user can be helpful with product matching for search queries on Google Shop […]
For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the tren […]
The brand name is one of the most important elements for online shoppers as it helps them identify and distinguish you f […]
Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]
Sometimes, merchants need to stop campaigns from showing in a specific market. The reasons vary and can be anything from […]
Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how close […]
Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always th […]