Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]
2 · by Dennis Moons · 13 June 2025
Google Merchant Center Attribute Rules are a great way to make changes to your google shopping feed. They allow you to e […]
For some lucky people, creating a Google Shopping feed that works is a walk in the park. But since you’re here rea […]
271 · by Dennis Moons · 13 June 2025
Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. This is because […]
Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]
8 · by Dennis Moons · 13 June 2025
If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]
0 · by Dennis Moons · 13 June 2025
Product categorization teaches Google about the products you sell. The more Google knows about the product, the better i […]
1 · by Dennis Moons · 13 June 2025
Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]
4 · by Dennis Moons · 13 June 2025
Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not […]
61 · by Dennis Moons · 13 June 2025
If you want to get better results from Google Ads, you need to make changes to your campaigns. To help you understand th […]
15 · by Dennis Moons · 13 June 2025
2023 marked my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot ha […]
21 · by Dennis Moons · 13 June 2025
Google Ads uses quality scores to judge the quality of your ad. But is it still useful in 2025? Or is it an outdated and […]
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]
38 · by Dennis Moons · 13 June 2025
Let me give you the bad news first. You will not get paid more because you’ve got a Google Ads certification. And […]
Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]
65 · by Dennis Moons · 13 June 2025
In ecommerce, about 80% of all Google Ads spend goes to Google Shopping Ads. Consumers love them because they can see at […]
75 · by Dennis Moons · 13 June 2025
Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible. So using a bidding strat […]
For many ecommerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce reve […]
41 · by Dennis Moons · 13 June 2025
If you’ve launched your Performance Max campaign and were hoping for sales to flood in, you might be disappointed. It& […]
Performance Max campaigns have really shaken up the Google Ads landscape. Because they combine many different ad formats […]
50 · by Dennis Moons · 13 June 2025
You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]
Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]
6 · by Dennis Moons · 13 June 2025
If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]
12 · by Dennis Moons · 13 June 2025
Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]
0 · by Dennis Moons · 8 June 2025
Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it […]
0 · by Dennis Moons · 29 May 2025
Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]
0 · by Dennis Moons · 8 January 2025
You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]
4 · by Dennis Moons · 8 January 2025
Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as r […]
Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]
Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially me […]