Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]

Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]

If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal produc […]

Ever heard of Google currency conversion? If not, you’ve come to the right place! In 2016, Google launched a brand-new […]

Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue […]

Shipping charges are one of the most common reasons why customers abandon their shopping carts, so it’s essential that […]

Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals […]

Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]

If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it com […]

If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your […]

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if […]

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads.  […]

The title is one of the most important product attributes in your feed. It tells customers what to expect from the produ […]

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better i […]

When feed inventories have a lot of variants of the same product, advertisers need a way to present all available option […]

Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t u […]

Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially me […]

If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no fu […]

The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an […]

Specifying the age of a product’s intended user can be helpful with product matching for search queries on Google Shop […]

Are patterns used on the products you sell important for your customers? If they are, Google Shopping allows merchants t […]

Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as r […]

Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily […]

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and […]

To let customers know whether the item they’re looking to buy is new or used, Google has created a special attribute k […]

If you’re familiar with Google Shopping, you’ve probably heard about or even used Google Merchant Center (GMC), one […]

There are many product attributes in Shopping feeds, which is why sometimes merchants provide values for the wrong attri […]

A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential too […]

Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always th […]

Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers […]