Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue […]

Shipping charges are one of the most common reasons why customers abandon their shopping carts, so it’s essential that […]

Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]

If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it com […]

If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your […]

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if […]

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads.  […]

The title is one of the most important product attributes in your feed. It tells customers what to expect from the produ […]

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better i […]

When feed inventories have a lot of variants of the same product, advertisers need a way to present all available option […]