How To Set Up Google Shopping Campaigns That Print Money (2018)

By Dennis Last update November 7, 2018 Comments: 12

google shopping set up

Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look pretty simple from the outside, but once you get started things quickly get technical. Knowing how to navigate around these tougher parts is essential to get started as fast as possible. […]

Dark Patterns in Google Ads

By Dennis Last update August 16, 2018 Comments: 3


Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the […]

How to Optimize Your Google Shopping Campaigns

By Dennis Last update November 9, 2018 Comments: 29

optimize google shopping campaigns

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. […]

How To Fix Your Google Shopping Feed Without Going Crazy

By Dennis Last update November 9, 2018 Comments: 57

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but […]

Building From Scratch – April 18 Update

By Dennis Last update May 10, 2018 Comments: 12

April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March. I put in a ton of effort in April to improve things, so in the rest of this article, you’ll discover what I did, and what I results I […]

Building From Scratch – March 18 Update

By Dennis Last update May 10, 2018 Comments: 2

March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet (grossing $1,340), but profitability was hurting A LOT. So while it would have been nice to report another $1,000+ month, I knew I had to make some drastic cost cuts . So without the support of the ads, […]