Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. […]
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but […]
April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March. I put in a ton of effort in April to improve things, so in the rest of this article, you’ll discover what I did, and what I results I […]
March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet (grossing $1,340), but profitability was hurting A LOT. So while it would have been nice to report another $1,000+ month, I knew I had to make some drastic cost cuts . So without the support of the ads, […]
February marks month #6 for Apes in Space, the online store I started to sell space posters. And finally, after 5 months of making a tiny amount progress, I scored my first win. It turned out to be an insight from a (failed) Facebook ad campaign from a few months back that held the key […]
I feel like I need to start by explaining why I’m writing this post. Google Adwords has been around for almost 18 years!!! 🤯 There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So why do something that has been done 185 thousand […]