Google Merchant Center (also called GMC) is the hub to manage your product feeds.
If you want to run Google Shopping ads, it’s an essential part of the setup process.
And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Adwords and move on.
But if you never come back to Google Merchant Center, you’re probably leaving money on the table.
So in this article I’d like to show you a couple of underused features that you can use to optimize your product feed and improve your Google Shopping campaigns.