Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your […]
Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals are for your Google Shopping campaigns, if there return isn’t there, your campaigns won’t scale. A lot of the store owners want to spend more money on advertising campaigns, but they don’t because the return isn’t there. If you […]
Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still […]
I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. As always, the goal is to get smarter and get ideas […]
Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look pretty simple from the outside, but once you get started things quickly get technical. Knowing how to navigate around these tougher parts is essential to get started as fast as possible. […]
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the […]