By Dennis - Last updated: April 10, 2019 - No comments
Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t […]
By Dennis - Last updated: March 1, 2019 - Comments: 2
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.) But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is […]
By Dennis - Last updated: February 14, 2019 - No comments
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like […]
By Dennis - Last updated: January 29, 2019 - Comments: 6
Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money from those investors. That sounds like a pretty tough situation to be in, […]
By Dennis - Last updated: January 15, 2019 - Comments: 4
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place […]
By Dennis - Last updated: December 17, 2018 - Comments: 4
The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it […]