Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. These extra features are called Google Merchant Center programs. In this article, […]
After the sunset of Expanded Text Ads on 30 June 2022, Responsive Search Ads will become the only text ads ad format available inside of Google Ads. That means you can no longer rely on Expanded Text Ads you created years ago, but you have to put in the work to bring your Responsive Search […]
A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. In this article, we’ll dive deeper into what Google Merchant Center is, what it has to offer and how your ecommerce business can benefit from […]
Image extensions allow you to add images to your Search Ads! Having an image in your Search Ad helps it stand to out and increases your clickthrough rate. Since image extensions are relatively new, most advertisers aren’t even aware they exist. If you’re one of them, this article will teach you what image extensions are, […]
Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results. In this article, we’ll take a closer look at how feed […]
To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test. Google Ads has a special feature called Google Ads Experiments, which allows you to properly A/B test changes to a campaign. In this article, we’ll explore what exactly […]