2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened! So in this article, I’d like to take you through my journey of starting out as a jack of all trades freelancer, all the way to becoming an international Google Ads expert. I’ll […]
In this installment of our Google Ads breakdowns, we’re talking about Caraway! Caraway Home is a brand that sells cookware, their main focus are ceramic pots and pans that are non-stick and non-toxic. These last couple of years, a number of new hip DTC kitchen brands have popped up, Caraway is one of those new entrants. […]
I’ve been a vocal critic of Smart Shopping since it came out. I used to consider this fully automated Shopping campaign the latest iteration of Google trying squeeze more money from advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to do the same. But […]
If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. If you don’t have any confidence about how your ads are contributing to sales, you’re going to be very reluctant […]
I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports […]
I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. I’m not against the recommendations that are driving the optimization Score (some are actually useful). But by tying a score to this, I believe that more advertisers will […]