How To Set Up Google Shopping Campaigns That Print Money

You know how robots will take over all the jobs?

handy-robots

Google Shopping is doing that for search ads.

Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you.

You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement.

It’s not 100% perfect yet, but it paves the way to further automation in advertising.

Because it requires less ongoing effort, it’s also the perfect channel for busy ecommerce entrepreneurs.

In this article, I’ll show you what Google Shopping is and how to set up your first campaign.

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How To Skyrocket Sales With Google Shopping

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients.

That’s because of two reasons:

1. Low CPCs
Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads.

2. High Purchase Intent
Visitors that click on a product advertisement have a very high purchase intent. They already have a pretty good idea of what they’re looking for. This means the likelihood that these visitors will result in a purchase is pretty high.

It’s clear that most retailers are noticing the same trend. This has resulted in a lot of budgets being shifted from text Ads to PLAs (Google Shopping Product Listing ads).

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Google Analytics Spam Removal Guide

google analytics spam guide

If you run your business by the numbers, you need to be able to trust them 100%.

But one look at your Google Analytics reports will show you that that’s easier said than done.

On any given day you’ll see tens to hundreds of visits from all kinds of strange places.

These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.

So if you want to get rid of this spam and want to clean those fake visitors from your reports, this article will show you exactly how!

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How To Double Your Revenue With Google Shopping Custom Labels

google-shopping-custom-labels

High costs are a problem that plague most advertising campaigns.

A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs.

That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work.

This is true regardless of platform or campaign type. So Google Shopping suffers from this as well.

If you try to improve your Shopping campaigns within the Adwords interface, you quickly run out of things to tweak. That’s because it seems that you only have 1 lever to work with: increase or decrease the CPC of a brand, category or product.

But what if that’s not enough?

What if you’re getting clicks and sales from your campaigns, but just not enough to make the numbers work?

The key is to focus on the products that do sell and do give you a good margin.

That might seem like a no-brainer, but the standard setup in Google Shopping doesn’t allow that flexibility.

Enter Google Shopping Custom Labels

The answer to this are custom labels. These are extra fields that you put into your product feeds. These will allow you to organize your Google Shopping campaigns in a way that takes the business side of things into account.

So in this post we’ll focus on how to use custom labels in your google shopping campaigns.

The set up isn’t that easy. So before we dive in, I want to wet your appetite by showing you the results we recently got for one of our clients, just by implementing this.

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How To Keep Your CPCs Sane (Holiday Edition)

how-to-keep-cpcs-sane-holiday-edition

The holiday season always shows up earlier than you’d like it to.

All those to-dos that kept getting postponed, till we’re here, on the verge of the busiest time of the year for most stores.

And while it’s too late to make drastic changes, there are still things you can do to get the most out of this years holiday sales.

Here are a couple of ideas:

  • A Santa hat on your logo might be funny, but if you’re short on time, focus on things that will move the needle.
  • Think about which offers you’ll push forward on your homepage, email campaigns, product recommendations, blog, etc.
  • Start preparing the emails you want to send out. Having them ready to go will save you lots of stress.

While the above recommendations are pretty broad, in this post we’ll take a look at what changes you can make to your advertising campaigns. As always, the goal is to get a better return for the money you put in!

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