The Difference Call Extensions Can Make in Google Ads

By Dennis - Last updated: September 9, 2020 - Comments: 1
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The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing. It should be an essential part of your website, but can also work well when […]

9 Important Google Shopping Ads Benchmarks (2020)

By Dennis - Last updated: August 28, 2020 - Comments: 2
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Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing well, especially if there aren’t a lot of sales coming in. The goal of this article is to give you an idea of what kind of metrics other advertisers are hitting. And to give you […]

Price Extensions in Google Ads: Setup and Examples

By Dennis - Last updated: August 7, 2020 - Comments: 1
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Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. These details make it a very effective thing to add to your ads, but they […]

Promotion Extensions: Leverage Discounts In Google Ads

By Dennis - Last updated: July 31, 2020 - No comments
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If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that in your ad copy, but there isn’t always a lot of space to show the details. Enter promotion extensions. This type of ad extension allows you to highlight your sales, promotions, and discounts […]

Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads

By Dennis - Last updated: July 29, 2020 - Comments: 4
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In this article, I want to show why most businesses fail to grow their business with Google Ads. To do so we’ll look at two companies, Purple and Tuft & Needle. Both companies look pretty similar from the outside: they both sell mattresses online, neither of them raised any VC money and they both acquire […]

5 Surprising Google Ads Case Studies

By Dennis - Last updated: July 22, 2020 - Comments: 5

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage. But if you look at the stats for the top acquisition channels, paid search has held its position for a long […]