How Away Uses Google Ads (Case Study)

By Dennis - Last updated: May 16, 2019 - No comments

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. In the short time since its inception, they’ve managed to […]

How to Optimize Your Google Shopping Campaigns

By Dennis - Last updated: May 10, 2019 - Comments: 34
optimize google shopping campaigns

Google Shopping optimization sounds pretty fancy to throw around. But what does it actually mean? To me, it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you […]

How To Fix Your Google Shopping Feed Without Going Crazy

By Dennis - Last updated: May 7, 2019 - Comments: 91

A Google Shopping feed that works is the thing that’s keeping you from the fun part of advertising watching sales come in 🤑 Some lucky people manage to get their product feed working on the first try. But since you’re here reading this article, I bet you’re not one of them. It’s not rocket science, […]

30+ Ecommerce Metrics Benchmarks (May 2019)

By Dennis - Last updated: May 1, 2019 - Comments: 8

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports […]

The Ultimate Guide To Google Ads Ad Extensions

By Dennis - Last updated: April 30, 2019 - Comments: 2

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research, ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. The ad extensions can range from extra links, […]

Acing Your Google Ads Keyword Match Types

By Dennis - Last updated: April 10, 2019 - No comments

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t […]