Feed optimization is where most advertisers waste time because they don’t know what NOT to optimize. You read a gu […]

Most people pull the auction insights report, see some competitor with high overlap, and immediately start changing bids […]

People spend weeks building keyword lists. But this is info they can get from tools. The real value is in the actual key […]

If you’re a freelancer, agency, or consultant managing more than one client account, a Google Ads manager account […]

You will not get paid more because you’ve got a Google Ads certification. And the process of getting certified won […]

You’re paying $1.20 per click for “charger” because you sell phone chargers. But half those clicks are […]

Adding a negative keyword to your Google Ads account is only half the job. The other half is picking the right match typ […]

Over 8 billion product listings are live on Google right now. If yours aren’t showing up in Shopping results, free lis […]

Shopping Ads account for roughly 80% of Google Ads spend in ecommerce. They work because they show the product before th […]

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]

Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible.  So using a bidding strat […]

For many e-commerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce rev […]

Your Google Shopping feed has 60+ attributes. This guide covers every product feed attribute that matters for ecommerce […]

Emails from @xwf.google.com are legit Google contractors. But their advice can wreck your ecommerce campaigns. Here's wh […]

Demand Gen campaigns are Google's newest way to reach shoppers across YouTube, Discover, Gmail & more. Here's how ecomme […]

Setting up a Demand Gen campaign takes about 20 minutes. Getting it to actually work takes weeks of testing. The setup i […]

Getting Demand Gen to work comes down to one thing: finding the right audiences. That sounds obvious. But unlike Search […]

Creative is the single biggest lever you have in Demand Gen. Get it right and a mediocre audience still converts. Get it […]

Demand Gen campaigns are still very new, and little public data is available for them. So benchmarking them is harder th […]

If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]

I finally convinced my friend I could help him fix this. We were sitting in a coffee shop, looking at the screen of his […]

Not having a reliable way to bring in new sales can be tough. And simply waiting around isn’t a very effective st […]

Are you struggling to make some sales this week? Or are you trying to take your store to the next level but not sure how […]

Seeing immediate results from your marketing efforts can be hard. When you’re starting out to do something new, progre […]

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick win […]

I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more suc […]

Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the ex […]

Like many, I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of settin […]

April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February […]

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface […]