By Dennis - Last updated: June 2, 2021 -
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If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. If you don’t have any confidence about how your ads are contributing to sales, you’re going to be very reluctant […]
By Dennis - Last updated: April 30, 2021 -
Comments: 17
I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports […]
By Dennis - Last updated: April 1, 2021 -
Comments: 2
I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. I’m not against the recommendations that are driving the optimization Score (some are actually useful). But by tying a score to this, I believe that more advertisers will […]
By Dennis - Last updated: March 9, 2021 -
Comments: 3
Today we’re taking a closer look at the Google Ads of Ritual Vitamins. The supplement space is hyper competitive. The only way to stay in business is to have a business model that works and to back it up with campaigns that can deliver results. Ritual nails both components, and is doing a lot of […]
By Dennis - Last updated: February 28, 2021 -
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When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Most other tools focus on one or the other. In this review, I’ll show exactly […]
By Dennis - Last updated: February 25, 2021 -
Comments: 17
Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. Not that potential clients ever bothered to ask about it. But I told them anyway: what […]