Troubleshooting Facebook Business Manager

This is a rant about the mess that is Facebook Business Manager.

It’s a result from spending countless hours messing with Facebook ad accounts, pixels and  product catalogs.

The result is a collection of all the things that can go wrong with Facebook Business Manager.

It’s valuable to you because if you ever get anyone else involved in your Facebook marketing, you might run into these same issues.

So use this post to get unstuck, and if you really need to, use the comments to vent 😅

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The Google Adwords Strategy That Will Finally Make You Money

google adwords strategy
In theory Google Adwords is great.

You create ads that bring you boatloads of wallet-out buyers to your online store.

But when you start, you discover how hard it actually is to generate profits with Adwords these days.

If you get past the rookie mistakes, there are a ton of challenges: high cost per click, stiff competition from monsters like Amazon, tons of features, interface changes, mobile visitors that don’t convert, etc.

And each of the above requires a different set of tactics.

But if you start there, you’ll get stuck in the details making minor tweak after tweak.

So to get good results from Google Adwords you need to start with your strategy: who are your customers and how are you going to reach them.

In this article, I’ll show you how to think more strategically about Adwords. More specifically how the different types of advertising on the Google Adwords platform can help you to sell more.

As bonus with this article, I’ve created a worksheet to help you implement this Google Adwords strategy for your own online store.

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Is Your Online Store Still In Discovery Mode?

discovery mode

Ever read one of those articles about a startup that blows up?

Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad.

The details vary a little from story to story, but I’m always shaking my head in disbelief.

What were the people in charge thinking? Are they dumb or just stupid?

But when I’m honest I don’t think they’re either. It’s just the combination of inexperience and a large amount of money that gets the best of them.

I know I’ve been guilty of this in my own projects.

I also see it all the time with the inquiries I get through my contact form.

New ecommerce entrepreneurs get in touch to potentially work together on the marketing of their online store. Sure, their site isn’t up yet, but a custom theme is being developed and everything should be up and running soon.

But you can’t hire me at that stage. I won’t let you.

That’s because you’re still in Discovery Mode.

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Tap Into The Little-Known Powers Of Google Merchant Center

Google Merchant Center blog post

Google Merchant Center (also called GMC) is the hub to manage your product feeds.

If you want to run Google Shopping ads, it’s an essential part of the setup process.

And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Adwords and move on.

But if you never come back to Google Merchant Center, you’re probably leaving money on the table.

So in this article I’d like to show you a couple of underused features that you can use to optimize your product feed and improve your Google Shopping campaigns.

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Are You Building Your Ecommerce Business Backwards?

backswards-ecommerce

I’ve ended up somewhere smelly.

The last couple of years I’ve been teaching people how to make their stores more successful.

Unfortunately that means I’m entering the territory of gurus selling the overnight-6-figure-profit dream or other get rich quick schemes.

Steering clear of this kind of BS is super important to me.

That’s because I want to help people build businesses for the long haul. And you can’t build a decent business by selling shitty products or exploiting loopholes.

Peddling this short term thinking works because making money online is hard.

It requires patience and persistence without knowing exactly when, or even if, you’ll see a return.

But I want to do better than simply tell you it’s though.

That’s why in this post I’m exploring why it so hard to build an ecommerce business from scratch and also give you a couple of ideas to make it a little easier.

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