Is Your Online Store Still In Discovery Mode?

discovery mode

Ever read one of those articles about a startup that blows up?

Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad.

The details vary a little from story to story, but I’m always shaking my head in disbelief.

What were the people in charge thinking? Are they dumb or just stupid?

But when I’m honest I don’t think they’re either. It’s just the combination of inexperience and a large amount of money that gets the best of them.

I know I’ve been guilty of this in my own projects.

I also see it all the time with the inquiries I get through my contact form.

New ecommerce entrepreneurs get in touch to potentially work together on the marketing of their online store. Sure, their site isn’t up yet, but a custom theme is being developed and everything should be up and running soon.

But you can’t hire me at that stage. I won’t let you.

That’s because you’re still in Discovery Mode.

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Tap Into The Little-Known Powers Of Google Merchant Center

Google Merchant Center blog post

Google Merchant Center (also called GMC) is the hub to manage your product feeds.

If you want to run Google Shopping ads, it’s an essential part of the setup process.

And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Adwords and move on.

But if you never come back to Google Merchant Center, you’re probably leaving money on the table.

So in this article I’d like to show you a couple of underused features that you can use to optimize your product feed and improve your Google Shopping campaigns.

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Are You Building Your Ecommerce Business Backwards?

backswards-ecommerce

I’ve ended up somewhere smelly.

The last couple of years I’ve been teaching people how to make their stores more successful.

Unfortunately that means I’m entering the territory of gurus selling the overnight-6-figure-profit dream or other get rich quick schemes.

Steering clear of this kind of BS is super important to me.

That’s because I want to help people build businesses for the long haul. And you can’t build a decent business by selling shitty products or exploiting loopholes.

Peddling this short term thinking works because making money online is hard.

It requires patience and persistence without knowing exactly when, or even if, you’ll see a return.

But I want to do better than simply tell you it’s though.

That’s why in this post I’m exploring why it so hard to build an ecommerce business from scratch and also give you a couple of ideas to make it a little easier.

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How To Set Up Google Shopping Campaigns That Print Money

google-shopping-setup

You know how robots will take over all the jobs?

handy-robots

Google Shopping is doing that for search ads.

Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you.

You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement.

It’s not 100% perfect yet, but it paves the way to further automation in advertising.

Because it requires less ongoing effort, it’s also the perfect channel for busy ecommerce entrepreneurs.

In this article, I’ll show you what Google Shopping is and how to set up your first campaign.

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How To Skyrocket Sales With Google Shopping

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients.

That’s because of two reasons:

1. Low CPCs
Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads.

2. High Purchase Intent
Visitors that click on a product advertisement have a very high purchase intent. They already have a pretty good idea of what they’re looking for. This means the likelihood that these visitors will result in a purchase is pretty high.

It’s clear that most retailers are noticing the same trend. This has resulted in a lot of budgets being shifted from text Ads to PLAs (Google Shopping Product Listing ads).

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