Google Ads Optimization Score: How To Use It For Your Benefit, Not Google’s

By Dennis - Last updated: April 1, 2021 - No comments
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I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. I’m not against the recommendations that are driving the optimization Score (some are actually useful). But by tying a score to this, I believe that more advertisers will […]

How Ritual Vitamins Makes $663,724/Mo With Google Ads

By Dennis - Last updated: March 9, 2021 - Comments: 2
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Today we’re taking a closer look at the Google Ads of Ritual Vitamins. The supplement space is hyper competitive. The only way to stay in business is to have a business model that works and to back it up with campaigns that can deliver results. Ritual nails both components, and is doing a lot of […]

In-Depth of Semrush Review For PPC

By Dennis - Last updated: February 28, 2021 - No comments
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When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Most other tools focus on one or the other. In this review, I’ll show exactly […]

Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)

By Dennis - Last updated: February 25, 2021 - Comments: 17
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Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. Not that potential clients ever bothered to ask about it. But I told them anyway: what […]

Broad Match Modifier is Gone: Here Is What To Do Next

By Dennis - Last updated: February 9, 2021 - Comments: 4
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Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types, they’ve made yet another change. The short version: broad match modifier stops being a match type ☠️  and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing […]

Should You Still Get A Google Ads Certification?

By Dennis - Last updated: January 29, 2021 - No comments
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Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert. Further, it’s unlikely you’ll get paid more because of the certificate, and it doesn’t prepare you to deal with actual challenges that a Google Ads manager faces. But there are a few cases where it […]