Like many I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of setting up a business once, and then having it make money on autopilot sounded awesome. But it’s only after trying to do exactly that many different times that I discovered what it actually takes to […]
Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post, I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all […]
The best way to learn is to do. The second best way is to see someone do in as much detail as possible. I try to go as much in detail as possible in my articles and videos but some stuff is off-limits to protect the businesses I work with. To be completely transparent I’ve […]
There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way. This means that only those that excel at a specific channel will dominate. And that’s […]
This is a rant about the mess that is Facebook Business Manager. It’s a result from spending countless hours messing with Facebook ad accounts, pixels and product catalogs. The end result is a collection of all the things that can go wrong with Facebook Business Manager. It’s valuable to you because if you ever get anyone else involved in […]
In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. But when you start, you discover how hard it actually is to generate profits with Adwords these days. If you get past the rookie mistakes, there are a ton of challenges: high cost per click, stiff competition […]