An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad formats you could choose from, but today, responsive search ads are the default option. So in this article, we’ll explore what a responsive search ad is, how to set them up correctly and what […]
The promise of Google Ads sounds great. Create ads that bring buyers to your online store. But it’s only when you start that you discover how hard it actually is to generate profits with Google Ads. If you navigate past the sneaky defaults that Google has in place, you’ll face though competition which drives up […]
One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords that are too generic, you’ll get a lot of clicks but few sales. Pick keywords that have very low search volumes, and you’ll get a trickle of traffic. You won’t spend much, but also not […]
For some lucky, creating a Google Shopping feed that works is a walk in the park. But since you’re here reading this article, I bet you’re not one of them. It’s not rocket science, but it can be very tricky to know what to fix and then to find where to fix it. I’ve set […]
2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened! So in this article, I’d like to take you through my journey of starting out as a jack of all trades freelancer, all the way to becoming an international Google Ads expert. I’ll […]
In this installment of our Google Ads breakdowns, we’re talking about Caraway! Caraway Home is a brand that sells cookware, their main focus are ceramic pots and pans that are non-stick and non-toxic. These last couple of years, a number of new hip DTC kitchen brands have popped up, Caraway is one of those new entrants. […]