The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]

Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only s […]

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies, Google Ads ac […]

In the last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product li […]

You’ve launched your Performance Max campaign and were hoping for sales to flood in. But, like with all things Google […]

Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]

For almost two decades, YouTube has been one of the dominating platforms owned by Google.  To keep up with the tren […]

Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibil […]

Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ad […]

For the past 25 years, Google’s been making our lives much easier by consistently delivering user-friendly platforms a […]

As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]

Did you know that approximately 2.3 million Google searches are performed each minute? And when searching for anything o […]

Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. It goes underus […]

Slowly but surely, artificial intelligence (AI) has risen to become one of the most creative technology assets in the pa […]

For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]

Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and s […]

Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]

I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 20 years […]

Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. […]

Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]

Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will […]

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]

Most of the money online stores spend on Google Ads is funnelled to Shopping Ads. Consumers also love them because they […]

Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want […]

Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]

Have you ever wondered what’s the first thing that catches online shoppers’ attention when they enter an ecommerce w […]

If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads […]

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce worl […]