In-Depth of Semrush Review For PPC

By Dennis - Last updated: February 28, 2021 - No comments
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When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Most other tools focus on one or the other. In this review, I’ll show exactly […]

Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)

By Dennis - Last updated: February 25, 2021 - Comments: 12
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Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. Not that potential clients ever bothered to ask about it. But I told them anyway: what […]

Broad Match Modifier is Gone: Here Is What To Do Next

By Dennis - Last updated: February 9, 2021 - Comments: 4
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Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types, they’ve made yet another change. The short version: broad match modifier stops being a match type ☠️  and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing […]

Should You Still Get A Google Ads Certification?

By Dennis - Last updated: January 29, 2021 - No comments
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Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert. Further, it’s unlikely you’ll get paid more because of the certificate, and it doesn’t prepare you to deal with actual challenges that a Google Ads manager faces. But there are a few cases where it […]

YouTube Ads Benchmarks (2021)

By Dennis - Last updated: January 18, 2021 - No comments
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People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing. The first measure of succes is to compare the results of on YouTube campaign to another. But […]

Target ROAS: The Holy Grail Of Google Ads Bidding Strategies?

By Dennis - Last updated: January 14, 2021 - No comments
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The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to make for every dollar you put into your campaigns, and Google delivers you that result. Unfortunately that’s the theory, and reality doesn’t always play out that way. So in this article I break down […]