Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)

By Dennis - Last updated: February 20, 2020 - No comments

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. Not that potential clients ever bothered to ask about it. But I told them anyway: what […]

Product IQ: The Missing Ingredient In Most PPC Campaigns

By Dennis - Last updated: January 29, 2020 - No comments
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Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it is true. And the reason I know this is because I’ve failed at it plenty of times. Sometimes it was because the business wasn’t ready to run ads, sometimes it was because I was […]

How To Fix Your Google Shopping Feed Without Going Crazy

By Dennis - Last updated: January 24, 2020 - Comments: 114

A Google Shopping feed that works is the thing that’s keeping you from the fun part of advertising watching sales come in 🤑 Some lucky people manage to get their product feed working on the first try. But since you’re here reading this article, I bet you’re not one of them. It’s not rocket science, […]

Google Shopping Ads: The Definitive Guide (2020)

By Dennis - Last updated: January 9, 2020 - Comments: 6
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Google Shopping Ads are great for driving traffic that converts. They do they require some effort to get started, but after Google automates most of the work involved in creating and showing these ads to the right people. But this automation is also the reason why advertisers feel like they don’t have much control over […]

Google Ads Quality Score: Overhyped Metric or Holy Grail?

By Dennis - Last updated: December 11, 2019 - No comments
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Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out. […]

The 35-Minute Google Shopping Setup (2020)

By Dennis - Last updated: September 30, 2019 - Comments: 29
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Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look pretty simple from the outside, but once you get started things quickly get technical. Setting up a Google Shopping campaign in 35 minutes is ambitious. But it’s do-able if you pay […]