Single Keyword Ad Groups: Still Relevant in 2019?

By Dennis - Last updated: August 20, 2019 - No comments
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Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need […]

How to Optimize Your Google Shopping Campaigns

By Dennis - Last updated: July 31, 2019 - Comments: 45
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Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me it means taking actions to get closer to your goals. These goals can be a certain revenue, profit, return or ad spend, or a number of clicks. The exact tactics to achieve them depend where you […]

Negative Keywords: The Definitive Guide

By Dennis - Last updated: July 16, 2019 - No comments
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Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords […]

The Google Ads Strategy of Glossier (Case study)

By Dennis - Last updated: July 9, 2019 - Comments: 2
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Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. And it seems that their minimalist look and close collaboration with their customers is irresistible for millennials. Most profile pieces on the company (with a little help of its own PR department) makes it seem that customers emerge […]

The $100k Mistake With Showcase Shopping Ads

By Dennis - Last updated: June 20, 2019 - No comments
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During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. No longer satisfied to be just the middleman, Google is looking […]

Google Ads Bid Strategy Crash Course

By Dennis - Last updated: May 28, 2019 - No comments
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Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms […]