Effective Structured Snippet Extensions: Setup & Examples

By Dennis - Last updated: October 2, 2020 - No comments
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Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your products to your Search Ads. This helps you to grab more real estate and push your competitors further down the page. In this article, I’ll look at the basics of structured snippets, how to add […]

The Black Friday Hangover

By Dennis - Last updated: September 21, 2020 - Comments: 4

Black Friday, Cyber Monday and all the days around them are a pretty big deal for those of us that sell online. Consumers have been trained for years to expect the best deals ever. That means there is a lot of money up for grabs. And everyone that’s involved with ecommerce knows it. In the […]

The Difference Call Extensions Can Make in Google Ads

By Dennis - Last updated: September 9, 2020 - Comments: 1
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The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing. It should be an essential part of your website, but can also work well when […]

9 Important Google Shopping Ads Benchmarks (2020)

By Dennis - Last updated: August 28, 2020 - Comments: 2
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Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing well, especially if there aren’t a lot of sales coming in. The goal of this article is to give you an idea of what kind of metrics other advertisers are hitting. And to give you […]

Price Extensions in Google Ads: Setup and Examples

By Dennis - Last updated: August 7, 2020 - Comments: 1
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Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. These details make it a very effective thing to add to your ads, but they […]

Promotion Extensions: Leverage Discounts In Google Ads

By Dennis - Last updated: July 31, 2020 - No comments
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If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that in your ad copy, but there isn’t always a lot of space to show the details. Enter promotion extensions. This type of ad extension allows you to highlight your sales, promotions, and discounts […]