This is a rant about the mess that is Facebook Business Manager. It’s a result from spending countless hours messing with Facebook ad accounts, pixels and product catalogs. The end result is a collection of all the things that can go wrong with Facebook Business Manager. It’s valuable to you because if you ever get anyone else involved in […]
In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. But when you start, you discover how hard it actually is to generate profits with Adwords these days. If you get past the rookie mistakes, there are a ton of challenges: high cost per click, stiff competition […]
Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad. The details vary a little from story to story, but I’m […]
Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Adwords and move on. But if you […]
I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more successful. Unfortunately that means I’m entering the territory of gurus selling the overnight-6-figure-profit dream or other get rich quick schemes. Steering clear of this kind of BS is super important to me. That’s because I want to […]
You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates […]