Google Shopping Ads: The Definitive Guide (2020)

By Dennis - Last updated: January 9, 2020 - Comments: 4
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Google Shopping Ads are great for driving traffic that converts. They do they require some effort to get started, but after Google automates most of the work involved in creating and showing these ads to the right people. But this automation is also the reason why advertisers feel like they don’t have much control over […]

Google Ads Quality Score: Overhyped Metric or Holy Grail?

By Dennis - Last updated: December 11, 2019 - No comments

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out. […]

The 35-Minute Google Shopping Setup (2020)

By Dennis - Last updated: September 30, 2019 - Comments: 29

Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look pretty simple from the outside, but once you get started things quickly get technical. Setting up a Google Shopping campaign in 35 minutes is ambitious. But it’s do-able if you pay […]

How MVMT Watches Uses Google Ads To Sell $80M/Year

By Dennis - Last updated: August 27, 2019 - Comments: 3
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Watches have become very hot again the last few years. Brands like Rolex, Omega or Breitling have been around for a long time. I’m not a watch guy, but apparently, these watches start at $500-$1,000 and go up for the fancier models 🤑 That’s a lot of money, which is what triggered the two founders […]

Single Keyword Ad Groups: Still Relevant in 2020?

By Dennis - Last updated: August 20, 2019 - Comments: 9
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Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need […]

How to Optimize Your Google Shopping Campaigns

By Dennis - Last updated: July 31, 2019 - Comments: 52
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Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me it means taking actions to get closer to your goals. These goals can be a certain revenue, profit, return or ad spend, or a number of clicks. The exact tactics to achieve them depend on where […]