Ever read one of those articles about a startup that blows up?
Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad.
The details vary a little from story to story, but I’m always shaking my head in disbelief.
What were the people in charge thinking? Are they dumb or just stupid?
But when I’m honest I don’t think they’re either. It’s just the combination of inexperience and a large amount of money that gets the best of them.
I know I’ve been guilty of this in my own projects.
I also see it all the time with the inquiries I get through my contact form.
New ecommerce entrepreneurs get in touch to potentially work together on the marketing of their online store. Sure, their site isn’t up yet, but a custom theme is being developed and everything should be up and running soon.
But you can’t hire me at that stage. I won’t let you.
That’s because you’re still in Discovery Mode.