Discovering who you should target with your ad campaigns is a really big challenge for advertisers. Choose right, and you’re able to tap into a huge pool of potential customers. But if you choose wrong, you’re just wasting ad budget without seeing any return. Affinity audiences are one of the targeting options inside Google Ads […]
If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the big picture, whether the performance is good or bad. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll […]
Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. In this article, we’ll dive deeper into what Customer Match […]
You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses use advanced audience targeting to improve the performance of their campaigns and ultimately increase sales. But don’t worry, it’s not as complicated as it sounds. In this article, we will show you how to add an audience […]
It’s no exaggeration to say that selling supplements online is hard. There is lots of money to be made selling supplements and vitamins, so competition is brutal. With paid social, you’re able to steer somewhat clear of other brands. But with Google Ads, you’re going off head to head in the search results. So if […]
When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! This information can give potential customers an idea of how much they will […]