The Google Ads Test: Discover Your Kryptonite

By Dennis Last update January 18, 2019 Comments: 2

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place […]

These 11 Stores Are Killing It On Google Shopping (Case Studies)

By Dennis Last update January 10, 2019 Comments: 3


The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it […]

4 Hacks To Exploit A High Google Ads Cost Per Click

By Dennis Last update December 14, 2018 Comments: 2


Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your […]

How To Double Your Revenue With Google Shopping Custom Labels

By Dennis Last update December 11, 2018 Comments: 6


Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals are for your Google Shopping campaigns, if there return isn’t there, your campaigns won’t scale. A lot of the store owners want to spend more money on advertising campaigns, but they don’t because the return isn’t there. If you […]

Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know

By Dennis Last update January 18, 2019 Comments: 31


Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still […]

Allbirds – Google Ads Aces – Episode 1

By Dennis Last update December 5, 2018 Comments: 5

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. As always, the goal is to get smarter and get ideas […]