Price Extensions in Google Ads: Setup and Examples

By Dennis - Last updated: August 7, 2020 - No comments

Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. These details make it a very effective thing to add to your ads, but they […]

Promotion Extensions: Leverage Discounts In Google Ads

By Dennis - Last updated: July 31, 2020 - No comments

If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that in your ad copy, but there isn’t always a lot of space to show the details. Enter promotion extensions. This type of ad extension allows you to highlight your sales, promotions, and discounts […]

Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads

By Dennis - Last updated: July 29, 2020 - Comments: 4

In this article, I want to show why most businesses fail to grow their business with Google Ads. To do so we’ll look at two companies, Purple and Tuft & Needle. Both companies look pretty similar from the outside: they both sell mattresses online, neither of them raised any VC money and they both acquire […]

5 Surprising Google Ads Case Studies

By Dennis - Last updated: July 22, 2020 - Comments: 2

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage. But if you look at the stats for the top acquisition channels, paid search has held its position for a long […]

The Google Smart Shopping Dilemma: Control Vs Automation

By Dennis - Last updated: July 13, 2020 - Comments: 11

I’ve been a vocal critic of Smart Shopping campaigns. I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to […]

How to Use Callout Extensions in Google Ads

By Dennis - Last updated: June 30, 2020 - No comments

Callout extensions are the small sibling amongst the ad extensions. They don’t stand out visually, tucked in with the rest of the ad text, and you can’t click them. But while they are small, they can make your ads a lot more attractive to your potential buyers. In this article, I’ll show you how to […]