Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]

Google Merchant Center Attribute Rules are a great way to make changes to your google shopping feed. They allow you to e […]

For some lucky people, creating a Google Shopping feed that works is a walk in the park. But since you’re here rea […]

Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. This is because […]

Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better i […]

Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]

Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not […]

If you want to get better results from Google Ads, you need to make changes to your campaigns. To help you understand th […]

2023 marked my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot ha […]

Google Ads uses quality scores to judge the quality of your ad. But is it still useful in 2025? Or is it an outdated and […]

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]

Let me give you the bad news first. You will not get paid more because you’ve got a Google Ads certification. And […]

Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]

In ecommerce, about 80% of all Google Ads spend goes to Google Shopping Ads. Consumers love them because they can see at […]

Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible.  So using a bidding strat […]

For many ecommerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce reve […]

If you’ve launched your Performance Max campaign and were hoping for sales to flood in, you might be disappointed. It& […]

You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]

Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]

If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]

Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it […]

Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]

You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]

Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as r […]

Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]

Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially me […]

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and […]

Product images are the best way to present your products on an online shopping platform.  But some product images c […]