Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results. In this article, we’ll take a closer look at how feed […]
To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test. Google Ads has a special feature called Google Ads Experiments, which allows you to properly A/B test changes to a campaign. In this article, we’ll explore what exactly […]
Selling jewelry online is a challenging task. There are many competitors trying to sell their own rings and necklaces, so you need to figure out how to bring your ideal customers to your website. With Google Ads, you’re able to show ads in all of the different locations that Google has to offer. The goal […]
Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping. Unfortunately, an increasing number of advertisers are facing this challenge. Most of the time, they are also clueless as to why their […]
Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using negative keywords. But in order for them to be effective, you need to get the negative keyword match types right. In this article, we’ll take a closer look at what negative match types […]
The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use […]