Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]

The introduction of Performance Max campaigns has been the biggest shake-up in the world of Google Ads in the last few y […]

Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. It goes underus […]

Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]

Most of the money online stores spend on Google Ads is funnelled to Shopping Ads. Consumers also love them because they […]

Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want […]

For some lucky people, creating a Google Shopping feed that works is a walk in the park. But since you’re here rea […]

We all know how important ratings and reviews can be when deciding whether to buy a product or not.  Reading about […]

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a sh […]

In online commerce, products have references consisting of a series of numbers (or other types of code) known as unique […]

We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. […]

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is p […]

Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simple and straightforward, but it […]

Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me it means taki […]

Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look […]

I’ve been a vocal critic of Smart Shopping since it came out. I used to consider this fully automated Shopping campaig […]

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently acc […]