Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]
8 · by Dennis Moons · 7 March 2025
Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. This is because […]
2 · by Dennis Moons · 7 March 2025
Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]
65 · by Dennis Moons · 7 March 2025
In online commerce, products have references consisting of a series of numbers (or other types of code) known as unique […]
0 · by Dennis Moons · 8 January 2025
Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]
4 · by Dennis Moons · 8 January 2025
Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]
6 · by Dennis Moons · 8 January 2025
In ecommerce, about 80% of all Google Ads spend goes to Google Shopping Ads. Consumers love them because they can see at […]
75 · by Dennis Moons · 8 January 2025
For some lucky people, creating a Google Shopping feed that works is a walk in the park. But since you’re here rea […]
271 · by Dennis Moons · 19 December 2024
Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want […]
0 · by Dennis Moons · 9 June 2023
We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about […]
0 · by Dennis Moons · 22 May 2023
We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. […]
0 · by Dennis Moons · 27 March 2023
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is p […]
26 · by Dennis Moons · 14 December 2022
Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simple and straightforward, but it […]
16 · by Dennis Moons · 1 December 2022
Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look […]
43 · by Dennis Moons · 30 September 2022
I’ve been a vocal critic of Smart Shopping since it came out. I used to consider this fully automated Shopping campaig […]
25 · by Dennis Moons · 19 June 2021
During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently acc […]
0 · by Dennis Moons · 20 June 2019