Your Google Shopping feed is the file that tells Google what you sell: every product, price, image, and detail, in a for […]

Feed optimization is where most advertisers waste time because they don’t know what NOT to optimize. You read a gu […]

Shopping Ads account for roughly 80% of Google Ads spend in ecommerce. They work because they show the product before th […]

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently acc […]

🚨 IMPORTANT: Smart Shopping campaigns no longer exist in Google Ads. Google replaced them with Performance Max in Sep […]

Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simple and straightforward, but it […]

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is p […]

Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want […]

We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. […]

We all know how important ratings and reviews can be when deciding whether to buy a product or not.  Reading about […]

Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look […]

In online commerce, products have references consisting of a series of numbers (or other types of code) known as unique […]

Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]

Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]

Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]