Always have something to try next...

PPC Wins is a database of 170 proven tactics that will help you to get more sales and eliminate wasted spend.


Latest update: 2 June 2023

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Store Growers is trusted by the world's top ecommerce brands and agencies:

Here is the problem...

Google Ads can be pretty overwhelming.

There are tons of different menus, reports and settings to consider. And things keep changing.

You're not only learning how everything works, but you're also hoping that you’re changing the correct things.

That’s not an easy thing to do.

So many advertisers start to make random changes. And if they are lucky, they might find one or two things that have a big impact on the results.

However, most of the time, all you will find are small tweaks. Things that might move the needle 1 or 2%.

For a lot of advertisers, especially those working with smaller budgets, a 2% jump in revenue is negligible.

Which leaves many disillusioned with Google Ads and what it can accomplish for their store.

But if you keep stacking these small wins, real changes will start to appear.

You get more traffic, more visitors convert into sales and your campaigns become more profitable.

All because of a few tweaks!

Introducing PPC Wins

PPC Wins is a database of 170 highly actionable PPC tactics that will help your campaigns get higher-quality visitors which will lead to higher profits.

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In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS.

- Varun,

Who is this for?

PPC Wins is perfect for all advertisers that always want to know the next thing to try in their Google Ads campaigns.


If you're running Google Ads for multiple clients, this offer really is a no-brainer.

You'll have access to a whole set of tactics that can deliver great results for your clients.

Ecommerce businesses

Ideal if you're looking for small tweaks you can make to your campaigns that will have a meaningful impact!

A sneak peek inside the database...

Let me show you an example of one of the Wins that's included in the database: "Review Ad/Message Match":

For every PPC Win you’ll get the following:

  • Short description of the Win
  • Detailed explanation on how to implement this in your account
  • 4 filters to drill down and find the tactic that you can use right now

Here are the different filters you can use.

Choose amongst one of 10 categories to improve the parts of your campaigns where you are underperforming:

Ads - Assets (ad extensions) - Bidding - General - Keywords - Product Feed - Settings - Structure - Targeting- Site Optimization

Filter by scope to find the tactics that you need right now:

  • All campaigns
  • Search Ads
  • Shopping Ads
  • Performance Max
  • Display Ads
  • YouTube Ads

Filter by expected impact to make sure you tackle the most important parts first:

  • 🔥 🔥 🔥 (High): direct impact on sales and/or profit
  • 🔥 🔥 (Medium): direct impact on cost
  • 🔥 (Low): changes with a smaller indirect impact

Filter by the effort involved, so you can get REALLY quick wins:

  • High: look at various reports, analyze and add your own creativity
  • Medium: look at report and decide what to do
  • Low: requires just a few clicks

The "effort involved" is usually also a good estimate of how advanced a tactic is. If it just requires a click, you can do this as a beginner. But if you need to look at reports and draw conclusions, that’s probably more advanced.

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About your instructor

👋 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 12 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now you're able to tap into this experience to get your campaigns going!

Dennis has been featured in top industry publications:

Store Growers has helped 1400+ ecommerce businesses and freelancers get better at Google Ads.

Here is what they are saying:

Each of these 170 tactics comes directly from experiments and tests I’ve done over 12 years of running Google Ads campaigns

This is a challenge I was also facing at the start of my career.

At first, I was doing a little of everything: add keywords, rewrite ads, change bids, etc.

I didn’t know what would move the needle, so I did a little of everything.

Since I was doing this work for clients, I wanted to be as efficient as possible with my time. If I could deliver them the results in half the time, my hourly rate would also double 🤑

So over time I did find some things that worked better than others.

And I was able to apply them to new clients and new campaigns.

I've been continually updating that list of tactics over the years. Keeping track of what works well and what doesn't.

Today, that has turned into a database full of ideas.

This is a list of over 170 tactics that I’ve put together from working with around 110 clients, managing $5M in ad spend over the last 12 years.

And now you can get access to it too!

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Here is what's included inside PPC Wins...

All 170 PPC Wins

You'll get every single tactic that I use daily to optimize and scale the campaigns of my clients.

The Wins are divided in 10 categories, each tackling a specific part of your campaigns.

Every PPC Win is accompanied by:

  • Detailed description of how to implement it
  • Expected impact: 🔥 / 🔥 🔥 / 🔥 🔥 🔥
  • Effort: How much work it takes to get this win

Video: How I Use These PPC Wins

In this video, I'll show you how I use these PPC Wins in my own workflow.

I'll also share some tips to help you make the biggest impact.

Free lifetime updates

Google Ads is constantly evolving and so your tactics need to do so too.

Here are the updates we've made to the database in 2023:

✅ Added 21 new Wins
🔄 Updated 83 existing Wins
🚚 Removed 11 outdated Wins

So today (2 June 2023) PPC Wins is 100% up to date with the Google Ads interface and strategies.

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Each subject is covered in a great level of depth, without any fluff.

- Perry,


In addition to the PPC Wins database, I’m also going to throw in 2 bonuses for free to give you a kickstart to make your Google Ads profitable.


New Campaign Checklist ($19 value)

This checklist will make sure that your campaigns are ready for the launch!

It covers common mistakes and easy optimizations.


Ad Elements Swipe File ($49 value)

Writing good and compelling ad copy is a challenge many advertisers face.

This new version of Ad Elements Swipe File gives you access to over 400+ pieces of copy that you can steal for your headlines and description texts.

You can copy/paste them, or tweak them according to your needs.

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Are You Ready For PPC Wins?

When you purchase today, you’ll get access to:

  • The full PPC Wins database ($149 value)
  • Free lifetime updates
  • Maximum Results, Minimum Efforts
  • New Campaign Checklist ($19 value)
  • Sales Boosters Swipe File ($49 value)

Total value: $217

Today's price: $149

I’m confident that you’ll easily make back your investment if you only do one or two things from this list. Let alone all 170 of them!

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Risk Free 100% Money Back Guarantee

I guarantee that you’ll love this product.

But if you don't, you can use our 30-day money-back guarantee.

With over 170 tactics, I’m very confident that there is at least one of them that more than pays for the price of this product.

If you go through the database and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Sounds fair?


What exactly am I getting once I purchase?

You'll get access to PPC Wins database which includes:

  • Spreadsheet with all 170 PPC Wins
  • Video: Maximum Results, Minimum Effort

You will also get access to two bonuses:

  • New Campaign Checklist
  • Sales Boosters Swipe File

Can I use this for my clients?

Yes! If you're a freelancer, consultant, or media buyer in an agency, you can leverage this database for all of your clients.

What makes PPC Wins different from other courses?

This collection of 170 PPC Wins are what I do on a day-to-day basis for my clients.

These are all potential instant wins, with exact instructions on when and how to use them.

What's your refund policy?

This product is backed by a risk-free 100% money-back guarantee.

If you go through the database and it doesn't live up to your expectations, just send me an email and I’ll give you your money back with no questions asked.

Is this just for beginners?

All the PPC Wins are a mix of easy-to-implement vs harder to do tactics.

I am still using this list in my own campaigns right now. So even if you’ve been running Google Ads campaigns for a while, I’m sure you’ll discover a few Wins you haven’t yet heard of.

How up-to-date are these tactics?

We’ve just completed a big update (June 2023). So the database is 100% up to date with tactics, strategies, and the current Google Ads interface.

Over time, I will keep expanding the list of tactics and making updates to the existing ones.

Do they work?

Yes! I use these tactics to get results for my own clients.

What improvements can I expect from this?

All of these PPC Wins have a different impact. Some are pretty instant, and with others, you’ll have to put in some work to make it happen.

But you can expect improvements of 10-50% in your campaigns.

Other questions

If you have any questions or concerns, be sure to let us know. We're happy to help.


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