Google Ads

How to Use Google Ads Coupons: Everything You Need to Know About Google Ads Promo Codes

0 · by Dennis Moons · Updated on 5 July 2023

As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads promo codes. And if you’re wondering how to make the most out of these valuable tools, I’ll give you all the insights you need.

Understanding how they work is pretty straightforward. However, before considering their usage, it’s essential to learn about their functionality and advantages.

There are several reasons why Google Ads coupons hold significant importance for businesses. Not only do they provide an opportunity to save on advertising costs, but they also serve as a gateway for businesses to explore and experiment with the vast potential of Google Ads, and decide whether it’s a viable marketing channel for their offerings.

In this article, I’ll cover all the essentials about Google Ads coupons and explain how these promo codes work, the reasons why you should utilize them, the eligibility criteria, and how to seamlessly add them to your Google Ads account.

So, without further ado, let’s get started.

How Google Ads Coupons Work

Google Ads and its partners occasionally offer special promotions to advertisers, such as free advertising credit or discounts on their ad spend. These offers are known as Google Ads coupons or promo codes.

Specific eligibility criteria may apply to use Google Ads coupons, which I’ll cover a bit later on, but the most important thing is to have a brand new Google Ads account. Upon creating a new account, it takes around 35 days for Google to offer you the coupons.

Each coupon clearly indicates the value of the advertising credit or the discount percentage and needs to be redeemed within 14 days. For instance, it might say something like: “Spend $20, get $50”, which means that the next $20 you spend within the next two weeks will bring you another $50 ad credit.

The way Google Ads coupons work changes over time, but the following model is what currently applies:

  • For example, you spend $100 on Google Ads upon opening a new account;
  • Then you need to spend another $100 within thirty days;
  • After that, Google gives you $200 in credit.

The figures we used here are arbitrary and we used them to outline how the coupon system works. 

Upon creating a new account on Google, they might make an introductory offer, such as “Spend $25, get $50”. To claim the $50 credit, you need to enter the promo code from the offer into the Promotions page within 14 days of the account creation. Then, you need to get a minimum of $25 with clicks in the account after entering the code. After spending those $25, a $50 credit will appear in your account after a maximum of 5 days.

Some coupons may have specific limitations regarding ad formats or campaign types. This means that only some types of campaign objectives or ad displays will be available.

You should also keep in mind that the majority of Google Ads coupons have an expiration date. If the coupon expires, you won’t be able to redeem and use it anymore.

To find out how close you are to earning your Google Ads promo code, you need to go to your Google Ads account, choose the Billing icon, and pick Promotions. On this page, you can check the status of all of your ongoing promo codes:

  • Active: reward has been granted
  • Redeemed: currently earning
  • Processing: user has met their spending requirement
  • Expired
  • Invalidated

Starting in 2024, advertisers will be able to track their promo codes in their Google Ads accounts.

Why Should You Get a Google Promotional Code?

Google Ads coupons give an incentive to advertisers to try out the Google Ads platform. Thanks to the coupons, they can do this at a lower price, or sometimes even for free.

By experimenting with the platform, advertisers can decide whether Google Ads is the right choice for their advertising endeavors.

Who Is Eligible For Google Ads Coupon?

As mentioned above, to become eligible for a Google Ads promo code, you might need to meet certain criteria. The criteria can vary from one Google Ads promo to another, however, these are the most typical ones:

  • You need to be a novice in the advertisement field
  • You need to meet a certain minimal advertising budget
  • You need to be located in a specific country or region
  • You need to be from a certain industry 

How to Get a Google Ads Promotion Code: 2 Ways

There are two ways to obtain a Google Ads promo code: by creating a new Google Ads account or by using their partner tool. Let me explain how both ways work.

Creating a Google Ads Account

Before receiving the coupon

To receive Google Ads coupons, you need a new Google Ads account. Use a valid email address that hasn’t been associated with Google Ads in the past. Then, add a payment method. Usually, it’s a credit or debit card.

Now all you need to do is wait. Google takes up to 35 workdays to offer a coupon to a new account, so check your email frequently to ensure you don’t miss it.

Upon receiving your coupon, you need to redeem it by entering the Coupon Code into your Google Ads account.

After receiving the coupon

After applying the coupon to your Google Ads account, it’s time to work on your campaign:

  • Choose ad budget and format
  • Choose your target audience
  • Define your keywords
  • Set up the campaign and start advertising on Google Ads
  • Coupon credit will be taken off your advertising costs

Using a Premier Google Partners tool

This helpful tool is designed to automatically complete the coupon application to your account. One such app is Couponer. This app provides an easy way for new advertisers to get promo codes worth up to $500. Here’s how:

  • Go to the Couponer app and log in by linking with your Google Ads account.
  • Link it by choosing the “Redeem your $500 Coupon” option.
  • You’re done. Once you become eligible for it, the coupon will apply to your costs.

How to Add a Coupon to Your Google Ads Account?

The procedure of adding the coupon to your Google Ads account is fairly simple.

Step-by-step guide to adding a coupon

Here’s a step-by-step instruction on what you need to do to add your coupon to your Google Ads account:

  • Sign in to your Google Ads account
  • Click on the tools icon in the upper right corner of the screen
  • Find the option “Billing”  (usually in the rightmost column)
  • Under “Billing” select Promotions
Billing in Google
The “Billing” button in Google Ads
  • Click on the blue plus-shaped button
Google promotions
The plus-shaped button in Promotions
  • Enter the promo code
Add Google promotional code
Where you add the promotional code
  • Submit the code
  • Verify successful application
    • There should be a confirmation message
    • Check your account balance summary

Redeeming the coupon code

To redeem the coupon code, you need to enter and submit it into your Google Ads account through the Promotions page, as described in the step-by-step guide.

You can add Google Ads promo code to your Google Ads account by signing in and accessing the Billing section. From there, you need to navigate to the promotions section and enter the code in the provided field to submit it.

Upon submission, Google will validate the promo code and apply the associated credit or discount to your next purchase.

Availability, terms and conditions, and eligibility criteria vary from one region to another and change over time. To access the latest information about Google Ads coupons for your region, I strongly recommend you to go over the Google Ads Website.


Google Ads coupons empower businesses and advertisers by giving them free advertising credit or discounts on their ad spend. Advertisers and merchants can use these coupons to experiment with Google Ads and figure out the best way for them to use them.

Eligibility for Google Ads coupons can vary. Most often, targets are novel users who haven’t tried them before or advertisers who meet some specific criteria, such as geographical location or spending on ads.

So, keep in mind that with Google Ads coupons, you have a chance to spend less while earning more. You have a chance to experiment and find your winning formula. Talk about a win-win situation!

Dennis Moons

Dennis Moons is the founder and lead instructor at Store Growers.

He's a Google Ads expert with over 12 years of experience in running Google Ads campaigns.

During this time he has managed more than $5 million in ad spend and worked with clients ranging from small businesses to global brands. His goal is to provide advice that allows you to compete effectively in Google Ads.

Follow him on Twitter or LinkedIn.


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