Creative is the single biggest lever you have in Demand Gen. Get it right and a mediocre audience still converts. Get it […]

Getting Demand Gen to work comes down to one thing: finding the right audiences. That sounds obvious. But unlike Search […]

Demand Gen campaigns are still very new, and little public data is available for them. So benchmarking them is harder th […]

Demand Gen campaigns are Google's newest way to reach shoppers across YouTube, Discover, Gmail & more. Here's how ecomme […]

Setting up a Demand Gen campaign takes about 20 minutes. Getting it to actually work takes weeks of testing. The setup i […]