Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]
6 · by Dennis Moons · 8 January 2026
Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]
4 · by Dennis Moons · 8 January 2026
Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]
65 · by Dennis Moons · 8 January 2026
Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]
8 · by Dennis Moons · 8 January 2026
In online commerce, products have references consisting of a series of numbers (or other types of code) known as unique […]
0 · by Dennis Moons · 8 January 2026
For some lucky people, creating a Google Shopping feed that works is a walk in the park. But since you’re here rea […]
271 · by Dennis Moons · 8 January 2026
Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look […]
43 · by Dennis Moons · 8 January 2026
We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about […]
We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. […]
Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want […]
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is p […]
26 · by Dennis Moons · 8 January 2026
Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simple and straightforward, but it […]
16 · by Dennis Moons · 8 January 2026
🚨 IMPORTANT: Smart Shopping campaigns no longer exist in Google Ads. Google replaced them with Performance Max in Sep […]
25 · by Dennis Moons · 8 January 2026
During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently acc […]
Shopping Ads account for roughly 80% of Google Ads spend in ecommerce. They work because they show the product before th […]
75 · by Dennis Moons · 6 March 2026
Feed optimization is where most advertisers waste time because they don’t know what NOT to optimize. You read a gu […]
2 · by Dennis Moons · 9 March 2026