If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]
12 · by Dennis Moons · 19 February 2026
Ever heard of Google currency conversion? If not, you’ve come to the right place! In 2016, Google launched a brand-new […]
0 · by Dennis Moons · 8 January 2026
Google needs a unique reference number tied to a specific product to process product data. Each SKU in your feed invento […]
Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]
29 · by Dennis Moons · 8 January 2026
When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back a […]
6 · by Dennis Moons · 16 June 2016
Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertis […]
Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]
Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simple and straightforward, but it […]
16 · by Dennis Moons · 8 January 2026
Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how close […]
2 · by Dennis Moons · 8 January 2026
🚨 IMPORTANT: Modified broad match was a keyword match types in Google Ads. Google Ads killed it in 2021. Any modified […]
1 · by Dennis Moons · 8 January 2026
We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. […]
Google Merchant Center Attribute Rules are a great way to make changes to your google shopping feed. They allow you to e […]
This is a rant about the mess that is Facebook Business Manager. It’s a result from spending countless hours […]
112 · by Dennis Moons · 20 June 2017
The question for episode 2: How can I track the results from Facebook visitors in Google Analytics?
3 · by Dennis Moons · 8 April 2015
Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. And when you’ […]
In the last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product li […]
7 · by Dennis Moons · 8 January 2026
This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick win […]
22 · by Dennis Moons · 8 January 2026
We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about […]
For many e-commerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce rev […]
41 · by Dennis Moons · 3 March 2026
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]
4 · by Dennis Moons · 8 January 2026
Google Merchant Center has its own rules for selling a group of products through product feeds. Sometimes, a bundl […]
Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a […]
Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions i […]
For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the tren […]
Slowly but surely, artificial intelligence (AI) has risen to become one of the most creative technology assets in the pa […]
What’s the right attribute to stop products from showing in Shopping Ads? There are multiple options to stop an item f […]
Looking at Google Analytics is a lot like managing your finances: something you know you should do but never get around […]
26 · by Dennis Moons · 8 January 2026
Product images are the best way to present your products on an online shopping platform. But some product images c […]
🚨 IMPORTANT: Smart Shopping campaigns no longer exist in Google Ads. Google replaced them with Performance Max in Sep […]
25 · by Dennis Moons · 8 January 2026
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]
6 · by Dennis Moons · 8 January 2026