If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]

Ever heard of Google currency conversion? If not, you’ve come to the right place! In 2016, Google launched a brand-new […]

Google needs a unique reference number tied to a specific product to process product data. Each SKU in your feed invento […]

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back a […]

Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertis […]

Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]

Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simple and straightforward, but it […]

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how close […]

🚨 IMPORTANT: Modified broad match was a keyword match types in Google Ads. Google Ads killed it in 2021. Any modified […]

We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. […]

Google Merchant Center Attribute Rules are a great way to make changes to your google shopping feed. They allow you to e […]

This is a rant about the mess that is Facebook Business Manager. It’s a result from spending countless hours […]

The question for episode 2: How can I track the results from Facebook visitors in Google Analytics?

Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. And when you’ […]

In the last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product li […]

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick win […]

We all know how important ratings and reviews can be when deciding whether to buy a product or not.  Reading about […]

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]

Google Merchant Center has its own rules for selling a group of products through product feeds.  Sometimes, a bundl […]

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a […]

Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions i […]

For almost two decades, YouTube has been one of the dominating platforms owned by Google.  To keep up with the tren […]

Slowly but surely, artificial intelligence (AI) has risen to become one of the most creative technology assets in the pa […]

What’s the right attribute to stop products from showing in Shopping Ads? There are multiple options to stop an item f […]

The Store Growers Ecommerce Google Ads Audit Report 2026 analyses 122 Google Ads account audits we recorded between May […]

Looking at Google Analytics is a lot like managing your finances: something you know you should do but never get around […]

Product images are the best way to present your products on an online shopping platform.  But some product images c […]

🚨 IMPORTANT: Smart Shopping campaigns no longer exist in Google Ads. Google replaced them with Performance Max in Sep […]

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]