Are patterns used on the products you sell important for your customers? If they are, Google Shopping allows merchants t […]

Specifying the age of a product’s intended user can be helpful with product matching for search queries on Google Shop […]

Sometimes, merchants need to stop campaigns from showing in a specific market. The reasons vary and can be anything from […]

The brand name is one of the most important elements for online shoppers as it helps them identify and distinguish you f […]

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and […]

If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it com […]

Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers […]

Google Merchant Center has its own rules for selling a group of products through product feeds.  Sometimes, a bundl […]

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads.  […]

Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as r […]

Most advertising campaigns suffer from high customer acquisition costs. It doesn’t matter how ambitious your goals […]

What’s the right attribute to stop products from showing in Shopping Ads? There are multiple options to stop an item f […]

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their d […]

Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always th […]

Showing multiple payment options on a website is easily done. In Google Shopping, on the other hand, it’s slightly mor […]

Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. And when you’ […]

If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal produc […]

To let customers know whether the item they’re looking to buy is new or used, Google has created a special attribute k […]

Product images are the best way to present your products on an online shopping platform.  But some product images c […]

When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Go […]

When feed inventories have a lot of variants of the same product, advertisers need a way to present all available option […]

Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially me […]

Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]

Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue […]

Google Merchant Center Attribute Rules are a great way to make changes to your google shopping feed. They allow you to e […]

Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]

If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no fu […]

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better i […]

Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]

There are many product attributes in Shopping feeds, which is why sometimes merchants provide values for the wrong attri […]