There are no secret marketing channels that your competitors know nothing about. Same for growth hacks. Most ecommerce b […]

You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]

Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put toget […]

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce worl […]

You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]

Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. S […]

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]

Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want […]

For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]

Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]

If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no fu […]

If you’re familiar with Google Shopping, you’ve probably heard about or even used Google Merchant Center (GMC), one […]

Specifying the age of a product’s intended user can be helpful with product matching for search queries on Google Shop […]

I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more suc […]

We love it when an article goes really deep into a particular subject. So that’s what we try to do on this blog. […]

Most people pull the auction insights report, see some competitor with high overlap, and immediately start changing bids […]

Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]

After years of tinkering with keyword match types, in 2021 Google Ads made its biggest change yet. The short version: br […]

For years, I’ve been talking shit about broad match keywords. My advice has been simple: stay away from this keyword m […]

April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February […]

February marks month #6 for Apes in Space, the online store I started to sell space posters. And finally, after 5 months […]

January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. Dur […]

March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet (grossin […]

Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface […]

Creative is the single biggest lever you have in Demand Gen. Get it right and a mediocre audience still converts. Get it […]

Getting Demand Gen to work comes down to one thing: finding the right audiences. That sounds obvious. But unlike Search […]