The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]
2 · by Dennis Moons · 9 September 2024
If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]
1 · by Dennis Moons · 25 July 2024
Google Ads uses quality score to judge the quality of your ad. But is it still useful in 2024? Or is it an outdated and […]
0 · by Dennis Moons · 24 July 2024
Most advertisers spend a lot of time coming up with the keywords for which they want their Search Ads to appear. And the […]
13 · by Dennis Moons · 24 July 2024
Find out the difference between these two Search Ads features and learn which one is right for your business. Many adver […]
2 · by Dennis Moons · 24 July 2024
Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not […]
60 · by Dennis Moons · 24 July 2024
Performance Max campaigns have really shaken up the Google Ads landscape. Because they combine many different ad formats […]
50 · by Dennis Moons · 2 July 2024
Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. This is because […]
2 · by Dennis Moons · 21 June 2024
If you’ve launched your Performance Max campaign and were hoping for sales to flood in, you might be disappointed. It& […]
1 · by Dennis Moons · 11 June 2024
Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertis […]
0 · by Dennis Moons · 7 March 2024
If you’re thinking about running Google Ads, you probably want to get an idea of how much it’s going to cost […]
If you’re running Google Ads, Google Analytics is a powerful tool to analyze the performance of your campaigns. In […]
Google Merchant Center is a free tool by Google that bridges the gap between the products on your website and your Googl […]
1 · by Dennis Moons · 7 March 2024
Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible. So using a bidding strategy […]
0 · by Dennis Moons · 6 March 2024
I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another at […]
8 · by Dennis Moons · 6 March 2024
For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]
7 · by Dennis Moons · 1 March 2024
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]
38 · by Dennis Moons · 15 February 2024
Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]
0 · by Dennis Moons · 13 February 2024
You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]
2 · by Dennis Moons · 9 February 2024
If you want to get better results from Google Ads, you need to make changes to your campaigns. To help you understand th […]
14 · by Dennis Moons · 8 February 2024
In ecommerce, about 80% of all Google Ads spend goes to Google Shopping Ads. Consumers love them because they can see at […]
75 · by Dennis Moons · 5 February 2024
When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of their […]
0 · by Dennis Moons · 4 February 2024
For many ecommerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce reve […]
39 · by Dennis Moons · 2 February 2024
If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]
12 · by Dennis Moons · 16 January 2024
Let me give you the bad news first. You will not get paid more because you’ve got a Google Ads certification. And […]
2 · by Dennis Moons · 14 December 2023
If managing different Google Ads accounts is part of your job description, you need a Google Ads MCC account. This speci […]
2 · by Dennis Moons · 7 December 2023
Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]
0 · by Dennis Moons · 8 November 2023
Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only s […]
0 · by Dennis Moons · 28 August 2023
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]
16 · by Dennis Moons · 16 August 2023
In the last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product li […]
7 · by Dennis Moons · 11 August 2023