If managing different Google Ads accounts is part of your job description, you need a Google Ads MCC account. This speci […]

You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]

Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put toget […]

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce worl […]

Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. S […]

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]

For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]

Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]