If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]
12 · by Dennis Moons · 19 February 2026
Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]
29 · by Dennis Moons · 8 January 2026
Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]
0 · by Dennis Moons · 8 January 2026
For many e-commerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce rev […]
41 · by Dennis Moons · 3 March 2026
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]
4 · by Dennis Moons · 8 January 2026
For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the tren […]
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]
6 · by Dennis Moons · 8 January 2026
The promise of Google Ads sounds great. Create ads that bring buyers to your online store. But it’s only when you […]
14 · by Dennis Moons · 8 January 2026
Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]
When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]
Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]
0 · by Dennis Moons · 3 January 2026
The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to mak […]
7 · by Dennis Moons · 8 January 2026
Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible. So using a bidding strat […]
0 · by Dennis Moons · 6 March 2026
When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a c […]
2 · by Dennis Moons · 8 January 2026
When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That†[…]
5 · by Dennis Moons · 8 January 2026
You will not get paid more because you’ve got a Google Ads certification. And the process of getting certified won […]
2 · by Dennis Moons · 9 March 2026
You’re paying $1.20 per click for “charger” because you sell phone chargers. But half those clicks are […]
4 · by Dennis Moons · 6 March 2026
Adding a negative keyword to your Google Ads account is only half the job. The other half is picking the right match typ […]
1 · by Dennis Moons · 6 March 2026
Discovering who you should target with your ad campaigns is a really big challenge for advertisers. Choose right, and yo […]
1 · by Dennis Moons · 8 January 2026
What if you could target users who are not only searching for the products you sell but are also at the later stages in […]
If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]
🚨 IMPORTANT: Similar audiences were removed from Google Ads in August 2023. Google replaced them with optimized targe […]
The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning tow […]
3 · by Dennis Moons · 8 January 2026
If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads […]
Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortu […]
As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]
🚨 IMPORTANT: Enhanced CPC is no longer available in Google Ads. Google retired this bidding strategy in March 2025. A […]
Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. […]
Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads […]
If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate i […]