Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]
0 · by Dennis Moons · 3 January 2026
You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]
2 · by Dennis Moons · 8 January 2026
If you’re thinking about running Google Ads, you probably want to get an idea of how much it’s going to cost […]
0 · by Dennis Moons · 8 January 2026
The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]
38 · by Dennis Moons · 8 January 2026
I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another at […]
8 · by Dennis Moons · 8 January 2026
Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]
If you want to get better results from Google Ads, you need to make changes to your campaigns. To help you understand th […]
15 · by Dennis Moons · 8 January 2026
If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate i […]
1 · by Dennis Moons · 8 January 2026
2023 marked my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot ha […]
21 · by Dennis Moons · 8 January 2026
If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]
Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]
Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and s […]
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]
4 · by Dennis Moons · 8 January 2026
Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and the […]
If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]
You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]
For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the tren […]
As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]
Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]
Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]
9 · by Dennis Moons · 8 January 2026
🚨 IMPORTANT: Similar audiences were removed from Google Ads in August 2023. Google replaced them with optimized targe […]
Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]
29 · by Dennis Moons · 8 January 2026
Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. […]
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]
6 · by Dennis Moons · 8 January 2026
🚨 IMPORTANT: Enhanced CPC is no longer available in Google Ads. Google retired this bidding strategy in March 2025. A […]
3 · by Dennis Moons · 8 January 2026
There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affin […]
When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That […]
5 · by Dennis Moons · 8 January 2026
Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]
Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. It went from being th […]
86 · by Dennis Moons · 8 January 2026