You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]
2 · by Dennis Moons · 8 January 2026
Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]
9 · by Dennis Moons · 8 January 2026
If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]
0 · by Dennis Moons · 8 January 2026
You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]
4 · by Dennis Moons · 8 January 2026
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]
38 · by Dennis Moons · 8 January 2026
Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]
Most people pull the auction insights report, see some competitor with high overlap, and immediately start changing bids […]
0 · by Dennis Moons · 9 March 2026
Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface […]
5 · by Dennis Moons · 8 January 2026
You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses […]
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you& […]
16 · by Dennis Moons · 6 March 2026
There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affin […]
If you want to get better results from Google Ads, you need to make changes to your campaigns. To help you understand th […]
15 · by Dennis Moons · 8 January 2026
Google Ads can be overwhelming, eve for seasoned advertisers. So in this resource, you can find and overview of the most […]
If you’re a freelancer, agency, or consultant managing more than one client account, a Google Ads manager account […]
2 · by Dennis Moons · 9 March 2026
I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another at […]
8 · by Dennis Moons · 8 January 2026
One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords tha […]
Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. It went from being th […]
86 · by Dennis Moons · 8 January 2026
2023 marked my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot ha […]
21 · by Dennis Moons · 8 January 2026
If you’re thinking about running Google Ads, you probably want to get an idea of how much it’s going to cost […]
There are tons of great articles on how to do keyword research. And rightly so. Finding the right keywords can be extrem […]
31 · by Dennis Moons · 8 January 2026
The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]
Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and s […]
Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and the […]
If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate i […]
1 · by Dennis Moons · 8 January 2026
Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads […]
Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. […]
🚨 IMPORTANT: Enhanced CPC is no longer available in Google Ads. Google retired this bidding strategy in March 2025. A […]
3 · by Dennis Moons · 8 January 2026
As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]
Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortu […]