Selling jewelry online is a challenging task. There are many competitors trying to sell their own rings and necklaces, so you need to figure out how to bring your ideal customers to your website. With Google Ads, you’re able to show ads in all of the different locations that Google has to offer. The goal […]
Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping. Unfortunately, an increasing number of advertisers are facing this challenge. Most of the time, they are also clueless as to why their […]
Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using negative keywords. But in order for them to be effective, you need to get the negative keyword match types right. In this article, we’ll take a closer look at what negative match types […]
The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use […]
Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is. We’ll get you up to speed with how […]
Most advertisers spend a lot of time to come up with the exact keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is one of the pillars of a successful paid search campaign. But very often, all that work goes right out the window during the setup […]