By Dennis - Last updated: April 30, 2019 - Comments: 2
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research, ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. The ad extensions can range from extra links, […]
By Dennis - Last updated: April 10, 2019 - No comments
Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t […]
By Dennis - Last updated: March 7, 2019 - Comments: 3
Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Ads and move on. But if you […]
By Dennis - Last updated: March 1, 2019 - Comments: 4
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.) But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is […]
By Dennis - Last updated: February 14, 2019 - Comments: 1
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like […]
By Dennis - Last updated: January 29, 2019 - Comments: 12
Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money from those investors. That sounds like a pretty tough situation to be in, […]