Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads

By Dennis - Last updated: July 29, 2020 - Comments: 4

In this article, I want to show why most businesses fail to grow their business with Google Ads. To do so we’ll look at two companies, Purple and Tuft & Needle. Both companies look pretty similar from the outside: they both sell mattresses online, neither of them raised any VC money and they both acquire […]

5 Surprising Google Ads Case Studies

By Dennis - Last updated: July 22, 2020 - Comments: 5

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage. But if you look at the stats for the top acquisition channels, paid search has held its position for a long […]

The Google Smart Shopping Dilemma: Control Vs Automation

By Dennis - Last updated: July 13, 2020 - Comments: 11

I’ve been a vocal critic of Smart Shopping campaigns. I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to […]

How to Use Callout Extensions in Google Ads

By Dennis - Last updated: June 30, 2020 - No comments

Callout extensions are the small sibling amongst the ad extensions. They don’t stand out visually, tucked in with the rest of the ad text, and you can’t click them. But while they are small, they can make your ads a lot more attractive to your potential buyers. In this article, I’ll show you how to […]

Sitelink Extensions: How To 2x Your Ad Real Estate

By Dennis - Last updated: June 8, 2020 - No comments

Sitelink extensions are the best known ad extensions in Google Ads. That’s because they’ve been around the longest and are probably also one of the most effective extensions when it comes to increasing your CTR. They’re especially great for ecommerce stores because they allow you to highlight all of your benefits and product catalog, without […]

Exact Match Keywords: How To Use Them Effectively

By Dennis - Last updated: May 14, 2020 - No comments

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only show your ads for keywords that are almost identical to the one you provide. And because you know the search query, it allows you to create an advertisement and pick a landing page that […]