Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know

By Dennis Last update January 18, 2019 Comments: 35

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Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still […]

Allbirds – Google Ads Aces – Episode 1

By Dennis Last update December 5, 2018 Comments: 5

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. As always, the goal is to get smarter and get ideas […]

How To Set Up Google Shopping Campaigns That Print Money (2019)

By Dennis Last update February 14, 2019 Comments: 20

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Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look pretty simple from the outside, but once you get started things quickly get technical. Knowing how to navigate around these tougher parts is essential to get started as fast as possible. […]

Dark Patterns in Google Ads

By Dennis Last update December 14, 2018 Comments: 3

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Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the […]

How to Optimize Your Google Shopping Campaigns

By Dennis Last update February 14, 2019 Comments: 31

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Google Shopping optimization sounds pretty fancy to throw around. But what does it actually mean? To me, it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you […]

How To Fix Your Google Shopping Feed Without Going Crazy

By Dennis Last update February 14, 2019 Comments: 73

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but […]