The 35-Minute Google Shopping Setup (2020)

By Dennis - Last updated: September 30, 2019 - Comments: 29
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Google Shopping Ads can be great. But getting them to the point where they can make money can be a real PITA. They look pretty simple from the outside, but once you get started things quickly get technical. Setting up a Google Shopping campaign in 35 minutes is ambitious. But it’s do-able if you pay […]

How MVMT Watches Uses Google Ads To Sell $80M/Year

By Dennis - Last updated: August 27, 2019 - Comments: 3
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Watches have become very hot again in the last few years. Brands like Rolex, Omega or Breitling have been around for a long time. I’m not a watch guy, but apparently, these watches start at $500-$1,000 and go up for the fancier models 🤑 That’s a lot of money, which is what triggered the two […]

Single Keyword Ad Groups: Still Relevant in 2020?

By Dennis - Last updated: August 20, 2019 - Comments: 9
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Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need […]

How to Optimize Your Google Shopping Campaigns

By Dennis - Last updated: July 31, 2019 - Comments: 54
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Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me it means taking actions to get closer to your goals. These goals can be a certain revenue, profit, return or ad spend, or a number of clicks. The exact tactics to achieve them depend on where […]

Negative Keywords: The Definitive Guide

By Dennis - Last updated: July 16, 2019 - Comments: 2
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Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords […]

The Google Ads Strategy of Glossier (Case study)

By Dennis - Last updated: July 9, 2019 - Comments: 6
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Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. And it seems that their minimalist look and close collaboration with their customers is irresistible for millennials. Most profile pieces on the company (with a little help of its own PR department) makes it seem that customers emerge […]