Negative Keywords: The Definitive Guide

By Dennis - Last updated: July 16, 2019 - Comments: 2
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Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords […]

The Google Ads Strategy of Glossier (Case study)

By Dennis - Last updated: July 9, 2019 - Comments: 6

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. And it seems that their minimalist look and close collaboration with their customers is irresistible for millennials. Most profile pieces on the company (with a little help of its own PR department) makes it seem that customers emerge […]

The $100k Mistake With Showcase Shopping Ads

By Dennis - Last updated: June 20, 2019 - No comments
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During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. No longer satisfied to be just the middleman, Google is looking […]

Google Ads Bid Strategy Crash Course

By Dennis - Last updated: May 28, 2019 - No comments

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms […]

How To Spy On Your Google Ads Competitors

By Dennis - Last updated: May 26, 2019 - Comments: 4

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. But that’s not always a good […]

How Away Uses Google Ads (Case Study)

By Dennis - Last updated: May 16, 2019 - Comments: 1

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. In the short time since its inception, they’ve managed to […]