Quick Guide on Seller Ratings in Google Ads

By Dennis - Last updated: November 11, 2020 - Comments: 2

When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That’s why we fall back on shopping with household names and relying on reviews. Both can give us some benchmark at what it is to do business with a certain store. In Google Ads you […]

How Survival Brand Judy Uses Google Ads

By Dennis - Last updated: October 30, 2020 - Comments: 5

Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. With plenty of emergencies hitting the USA in 2020, COVID, forest fires or hurricanes, this is a product category that’s pretty top of mind for a lot of people. The survival and emergency preparedness niche is pretty popular in […]

Effective Structured Snippet Extensions: Setup & Examples

By Dennis - Last updated: October 2, 2020 - No comments

Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your products to your Search Ads. This helps you to grab more real estate and push your competitors further down the page. In this article, I’ll look at the basics of structured snippets, how to add […]

The Black Friday Hangover

By Dennis - Last updated: September 21, 2020 - Comments: 4

Black Friday, Cyber Monday and all the days around them are a pretty big deal for those of us that sell online. Consumers have been trained for years to expect the best deals ever. That means there is a lot of money up for grabs. And everyone that’s involved with ecommerce knows it. In the […]

The Difference Call Extensions Can Make in Google Ads

By Dennis - Last updated: September 9, 2020 - Comments: 2

The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing. It should be an essential part of your website, but can also work well when […]

9 Important Google Shopping Ads Benchmarks (2021)

By Dennis - Last updated: August 28, 2020 - Comments: 2

Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing well, especially if there aren’t a lot of sales coming in. The goal of this article is to give you an idea of what kind of metrics other advertisers are hitting. And to give you […]