Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)

By Dennis - Last updated: February 25, 2021 - Comments: 19

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. Not that potential clients ever bothered to ask about it. But I told them anyway: what […]

Broad Match Modifier is Gone: Here Is What To Do Next

By Dennis - Last updated: February 9, 2021 - Comments: 6

Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types, they’ve made yet another change. The short version: broad match modifier stops being a match type ☠️  and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing […]

Should You Still Get A Google Ads Certification?

By Dennis - Last updated: January 29, 2021 - No comments

Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert. Further, it’s unlikely you’ll get paid more because of the certificate, and it doesn’t prepare you to deal with actual challenges that a Google Ads manager faces. But there are a few cases where it […]

YouTube Ads Benchmarks (2021)

By Dennis - Last updated: January 18, 2021 - Comments: 6

People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing. The first measure of succes is to compare the results of on YouTube campaign to another. But […]

Target ROAS: The Holy Grail Of Google Ads Bidding Strategies?

By Dennis - Last updated: January 14, 2021 - Comments: 3

The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to make for every dollar you put into your campaigns, and Google delivers you that result. Unfortunately that’s the theory, and reality doesn’t always play out that way. So in this article I break down […]

The 10 Most-Read Articles of 2020

By Dennis - Last updated: December 22, 2020 - Comments: 2

The end of the year is coming close. We’ve been sprinting since long before Black Friday, so it feels good to reach the end of the holiday sales. Those early conversations about stock levels or shipping back in August are now far behind us, and the numbers have been put on the board. I hope […]