Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. S […]

For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]

After years of tinkering with keyword match types, in 2021 Google Ads made its biggest change yet. The short version: br […]

For years, I’ve been talking shit about broad match keywords. My advice has been simple: stay away from this keyword m […]

Find out the difference between these two Search Ads features and learn which one is right for your business. Many adver […]

Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your produc […]

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only s […]

Image extensions allow you to add images to your Search Ads! Having an image in your Search Ad helps it stand to out and […]

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much […]

I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 20 years […]