I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 20 years […]

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s no […]

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much […]

🚨 IMPORTANT: Modified broad match was a keyword match types in Google Ads. Google Ads killed it in 2021. Any modified […]

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how close […]

For years, I’ve been talking shit about broad match keywords. My advice has been simple: stay away from this keyword m […]

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only s […]

Sitelink extensions are the best known ad extensions in Google Ads. That’s because they’ve been around the longe […]

Callout extensions are the small sibling amongst the ad extensions. They don’t stand out visually, tucked in with the […]

If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that […]