Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how close […]
0 · by Dennis Moons · 4 May 2020
🚨 IMPORTANT: Modified broad match was a keyword match types in Google Ads. Google Ads killed it in 2021. Any modified […]
1 · by Dennis Moons · 22 April 2020
The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before […]
2 · by Dennis Moons · 9 September 2020
Sitelink extensions are the best known ad extensions in Google Ads. That’s because they’ve been around the longe […]
0 · by Dennis Moons · 8 June 2020
Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s no […]
55 · by Dennis Moons · 20 August 2019
If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that […]
0 · by Dennis Moons · 31 July 2020
Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will […]
1 · by Dennis Moons · 7 August 2020
An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad format […]
3 · by Dennis Moons · 11 October 2021
If you have a physical store location, using it as a location extension with your Search ads is a no-brainer. They might […]
0 · by Dennis Moons · 3 December 2020
The hardest part about getting started with Search Ads is that there is a lot of work that needs to happen before you ca […]
1 · by Dennis Moons · 19 August 2022